Search Engine Optimisation Blogs

DSM Digital School of Marketing - SEO
How to Optimise Your Blog for SEO
They say that ‘content is king’, and not without good reason. Almost every single piece of marketing content put out there, since the dawn of advertising, has featured wording of some kind. Visuals might be more attractive than text, but copy will always be required to explain a visual so…
DSM Digital School of marketing - Guest Blogging
Is Guest Blogging Still Relevant for SEO Purposes?
In 2014 Matt Cutts, then Head of Webspam at Google, penned an article titled The decay and fall of guest blogging for SEO. His advice to all search engine optimisers was that they immediately refrain from guest blogging, because “over time it’s become a more and more spammy practice.” Six…
DSM Digital School of Marketing - search engine optimisation audit
How to Conduct a Search Engine Optimisation Audit
Whether you’re doing it for your own website, or for a client’s website, a search engine optimisation audit is an important first step in any digital marketing relationship. SEO is used to maximise a website’s ranking potential on search engines like Google. There are a number of factors which come…
DSM Digital school of Marketing - SEO
How is AI Changing SEO
Search Engine Optimisation (SEO) came onto the marketing scene with the rise of Internet search engines like Google. Website owners want their pages to load on the first page of results, and they achieve this by optimising these pages in accordance with what the search engines look for in a…

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