Search Engine Optimisation Blogs

DSM Digital School of Marketing - keywords
Why you should not choose broad match keyword targeting on Google Ads
PPC experts may not agree on the best strategies as well as the exact techniques which they prefer to use in order to get the best results. However digital marketers and PPC fundis all agree on one thing: choosing the correct keywords is required if you want your campaigns to…
DSM Digital School of Marketing -inbound links
What is the best way of building inbound links?
There’s no doubt that building high-quality inbound links to your website is a lot of work. While many website owners employ spamming techniques to blog comment sections in order to get their backlinks, that’s neither a needed nor efficient tactic for your SEO efforts. But the good news is that…
DSM Digital School of Marketing - website
Is an attractive website an effective website?
Answering this question is much harder than you might think. It would depend on a number of factors, starting with your definition of effective. Would you say your website is effective if it looks terrible but gets thousands of visitors a month? What about if your website is so well…
DSM Digital School of Marketing - data
The data that you’ll deal with in web analytics
Computing technologies have become a fundamental part of modern business strategies. This is, in part, due to the tremendous popularity of online communication platforms. The Internet and the Fourth Industrial Revolution have made it very simple for companies to grow their brand, connect with customers as well as promote their…

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