In the age of digital transformation, brands are constantly exposed to public scrutiny, making reputation management more critical than ever. Opinion mining, powered by artificial intelligence, enables businesses to monitor and analyse customer opinions in real-time. By leveraging AI-driven tools, companies can assess consumer sentiment, respond to feedback proactively, and…
In the rapidly changing digital landscape, the combination of Blockchain and Artificial Intelligence (AI) is revolutionising industries, with digital marketing being one of them. Never before have two technologies offered such unique opportunities for businesses to sharpen marketing efforts, build consumer trust, and precisely automate processes. These technologies transform data analysis, predictive marketing…
In today’s fast-paced digital economy, organisations are generating and gathering a plethora of data from many platforms, including customer transactions, social media interactions, website engagements, and others. The trick, though, is knowing what to do with that data — and using it wisely to be successful with your marketing. And it…
Knowing consumer behaviour has always been essential to a good marketing and business strategy. However, to make matters worse, traditional data analysis methods cannot acquire real-time insights and visualise decision-making on purchasing patterns. That is where artificial intelligence (AI) comes in, transforming consumer behaviour analysis with its ability to process vast amounts…
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