Today, it is essential for a successful business to have a managerial brand of employees. That is ensuring workers equate to the brand and embody and articulate it effectively. Others working for a company are the face of the brand and influence how buyers, clients, and other stakeholders perceive it.…
In the competitive travel and tourism business, managing your brand is essential. Travellers seek immersive experiences, reliable services, and memories to last a lifetime. Creating a solid, trustworthy brand can support differentiation in the marketplace for any business. Strong brand management attracts new customers and is essential for trust and…
Owning brand experience in this cluttered space is critical to establishing a strong footprint in the entertainment business. From celebrities to production companies, brand management influences the way people think. It maintains fans’ interest and ensures businesses can continue functioning in an ever-changing industry. The Importance of Brand Management in…
In today’s market, where the consumer is concerned about doing the right thing by society, brand management and corporate social responsibility (CSR) go hand in hand. Since consumers attach importance to companies that reflect their values, CSR should become an integrated part of their brand plans. By integrating branding and…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
