Module 11 – Media and Creative Strategies
Get to grips with developing and implementing objectives as well as strategies for marketing communications.
Module 12 – Brand and business Innovation
Learn the best way to keep up with and analyse innovations as well as developments. Discover the best way to create opportunities for innovation as well as to lead projects to fulfil these ideas.
Module 13 – History of Marketing Communication
Discover all that there is to know regarding marketing communication, marketing communication characteristics, as well as objectives. Learn how marketing communication works as well as how this activity is classified.
Module 14 – Learn how to create a website
Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.
SEO and Web Analytics
Learn what SEO fundamentals are, how to do keyword research, perform onsite and offsite optimisation techniques. Discover what link building strategies are, how to label a website, how SEO interacts with website structure. Learn how to audit sites, identify SEO problems, write SEO-optimised copy as well as read and understand analytics.
Module 15 – Social Media Marketing
Learn how to use social media channels strategically, choose the right channels for your business and learn about content marketing for social media. Discover all that there is to understand about influencer marketing, putting together paid advertising for social media channels as well as optimising your advertising on social media. Discover the art of reading social media analytics, crowdsourcing for social media, and managing your online reputation.
Module 16 – Content Marketing
Understand user behaviour and the objectives of content marketing. Develop a content marketing style as well as a content strategy.
Module 17 – Paid Advertising and Marketing
Understand search advertising on the SERPS, display advertising as well as video marketing and advertising. Learn how to design PPC advertising copy to be used in search engine marketing.
Module 18 – Advertising on Social Media Platforms
Learn how to understand your target audience and establish the correct payment models for your business goals. Discover how to design and format ads for Facebook, Instagram, Twitter, Linkedin and YouTube.
Module 19 – E-mail Marketing
Understand what the different types of email marketing and how to put together an email marketing strategy as well as metrics and KPIs for this type of marketing. Learn how to write for email marketing, segment your audience as well as how to optimise your emails for conversions.
Module 20 – Mobile Marketing
Learn mobile communication best practices as well as SMS marketing, UX for mobile and writing for mobile. Discover the ins and outs of MMS marketing, mobile user behaviour, mobile marketing strategy, and how to measure your mobile marketing efforts.