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National Diploma of Copywriting and Digital Marketing

National Diploma of Copywriting and Digital Marketing

Course Description

Copywriting is traditionally a discipline and profession that services the needs of many industries. In the context of the marketing and communication industry, this qualification will enable an exciting and creative career that involves innovation and scope to grow in a multitude of departments and vocations.

Digital School of Marketing (DSM), National Diploma of Copywriting and Digital Marketing gives the learner a thorough grounding in the principles of copywriting as well as what it takes to become a copywriter in the digital marketing space from a practical point of view.

With this comprehensive SETA-accredited qualification under your belt, you will be able to work in any environment that needs copy generated on a regular basis. Examples of these are:

  • Advertising agencies
  • Digital marketing companies
  • Large corporations
  • Media houses

Who would be suited for this course?

  • School leavers who want to become copywriters
  • Digital marketers who want to improve their grasp of writing
  • Anyone wanting to dive deeper into a professional career as a copywriter and digital
    marketer

So, if you are ready to take your career to new heights as a professional copywriter and understand digital marketing, this comprehensive qualification is just for you!


Course duration:
18 – 24 months

 

Modules

  • Learn about how an advertising agency or design company is structured as well as what are the roles and responsibilities of the staff members of each.

  • Uncover what the role of the copywriter and what part he/she plays in the industry. Learn what it takes to put together copy that converts!

  • Unpack what the requirements of the Internet and web design, which are fundamental to marketing communication production, are.

  • Understand what the nature and role of various creative elements are in copywriting.

  • Be able to describe and implement creative writing techniques.

  • Learn how to conceptualise persuasive copy for media such as television, cinema and outdoor media.

  • Learn what the best way is of developing and giving creative work presentations is.

  • Discover what the difference is between ‘marketing research’ and ‘marketing information systems’ is and how to use them.

  • Discover the ins and outs of applying as well as practising conceptual and lateral thinking skills.

  • Get to grips with developing and implementing objectives as well as strategies for marketing communications.

  • Learn the best way to keep up with and analyse innovations as well as developments. Discover the best way to create opportunities for innovation as well as to lead projects to fulfil these ideas.

  • Discover all that there is to know regarding marketing communication, marketing communication characteristics, as well as objectives. Learn how marketing communication works as well as how this activity is classified.

  • Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.

SEO and Web Analytics
Learn what SEO fundamentals are, how to do keyword research, perform onsite and offsite optimisation techniques. Discover what link building strategies are, how to label a website, how SEO interacts with website structure. Learn how to audit sites, identify SEO problems, write SEO-optimised copy as well as read and understand analytics.

  • Learn how to use social media channels strategically, choose the right channels for your business and learn about content marketing for social media. Discover all that there is to understand about influencer marketing, putting together paid advertising for social media channels as well as optimising your advertising on social media. Discover the art of reading social media analytics, crowdsourcing for social media, and managing your online reputation.

  • Understand user behaviour and the objectives of content marketing. Develop a content marketing style as well as a content strategy.

  • Understand search advertising on the SERPS, display advertising as well as video marketing and advertising. Learn how to design PPC advertising copy to be used in search engine marketing.

  • Learn how to understand your target audience and establish the correct payment models for your business goals. Discover how to design and format ads for Facebook, Instagram, Twitter, Linkedin and YouTube.

  • Understand what the different types of email marketing and how to put together an email marketing strategy as well as metrics and KPIs for this type of marketing. Learn how to write for email marketing, segment your audience as well as how to optimise your emails for conversions.

  • Learn mobile communication best practices as well as SMS marketing, UX for mobile and writing for mobile. Discover the ins and outs of MMS marketing, mobile user behaviour, mobile marketing strategy, and how to measure your mobile marketing efforts.

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R34100total payment
  • Deposit R3200
  • R3090 (10 months)

DEBIT ORDER
R34100total payment
  • Deposit R2900
  • R1560 (20 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Yes the Course is accredited through MICT SETA. The course is an 240 credit course with additional modules specifically designed for brand management and marketing.

    On average students take 12 to 24 months to complete the course. However if you need longer to complete the course you will be able to.

    The National Diploma of Copywriting and Digital Marketing course can be started any time of the year. You may start the course whenever you are ready.

    • Advertising agencies
    • Digital marketing companies
    • Large corporations
    • Media houses

    No study pack will be received. All course information is available online.

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