National Diploma of Copywriting and Digital Marketing

National Diploma of Copywriting and Digital Marketing

Course Description

Copywriting is traditionally a discipline and profession that services the needs of many industries. In the context of the marketing and communication industry, this qualification will enable an exciting and creative career that involves innovation and scope to grow in a multitude of departments and vocations.

Digital School of Marketing (DSM), National Diploma of Copywriting and Digital Marketing gives the learner a thorough grounding in the principles of copywriting as well as what it takes to become a copywriter in the digital marketing space from a practical point of view.

With this comprehensive SETA-accredited qualification under your belt, you will be able to work in any environment that needs copy generated on a regular basis. Examples of these are:

  • Advertising agencies
  • Digital marketing companies
  • Large corporations
  • Media houses

Who would be suited for this course?

  • School leavers who want to become copywriters
  • Digital marketers who want to improve their grasp of writing
  • Anyone wanting to dive deeper into a professional career as a copywriter and digital

So, if you are ready to take your career to new heights as a professional copywriter and understand digital marketing, this comprehensive qualification is just for you!

Course duration:
18 – 24 months



Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of National Diploma of Copywriting and Digital Marketing course modules:

Module 1 – Advertising and Design Business Structure
Learn about how an advertising agency or design company is structured as well as what are the roles and responsibilities of the staff members of each.

Module 2 – Copywriting Industry Roles
Uncover what the role of the copywriter and what part he/she plays in the industry. Learn what it takes to put together copy that converts!

Module 3 – Marketing Communications
Unpack what the requirements of the Internet and web design, which are fundamental to marketing communication production, are.

 Module 4 – Creative principles of copywriting
Understand what the nature and role of various creative elements are in copywriting.

Module 5 – Creative writing processes
Be able to describe and implement creative writing techniques.

Module 6 – Principles of persuasive copy
Learn how to conceptualise persuasive copy for media such as television, cinema and outdoor media.

Module 7 – Compiling a copywriting portfolio
Learn what the best way is of developing and giving creative work presentations is.

Module 8 – Brand Management
Learn about the concepts of brand management

Module 9 – Marketing plans and business processes
Discover what the difference is between ‘marketing research’ and ‘marketing information systems’ is and how to use them.

 Module 10 – Conceptual and Lateral Thinking
Discover the ins and outs of applying as well as practising conceptual and lateral thinking skills.

Module 11 – Media and Creative Strategies
Get to grips with developing and implementing objectives as well as strategies for marketing communications.

Module 12 – Brand and business Innovation
Learn the best way to keep up with and analyse innovations as well as developments. Discover the best way to create opportunities for innovation as well as to lead projects to fulfil these ideas.

Module 13 – History of Marketing Communication
Discover all that there is to know regarding marketing communication, marketing communication characteristics, as well as objectives. Learn how marketing communication works as well as how this activity is classified.

Module 14 – Learn how to create a website
Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.

SEO and Web Analytics
Learn what SEO fundamentals are, how to do keyword research, perform onsite and offsite optimisation techniques. Discover what link building strategies are, how to label a website, how SEO interacts with website structure. Learn how to audit sites, identify SEO problems, write SEO-optimised copy as well as read and understand analytics.

Module 15 – Social Media Marketing
Learn how to use social media channels strategically, choose the right channels for your business and learn about content marketing for social media. Discover all that there is to understand about influencer marketing, putting together paid advertising for social media channels as well as optimising your advertising on social media. Discover the art of reading social media analytics, crowdsourcing for social media, and managing your online reputation.

Module 16 – Content Marketing
Understand user behaviour and the objectives of content marketing. Develop a content marketing style as well as a content strategy.

Module 17 – Paid Advertising and Marketing
Understand search advertising on the SERPS, display advertising as well as video marketing and advertising. Learn how to design PPC advertising copy to be used in search engine marketing.

Module 18 – Advertising on Social Media Platforms
Learn how to understand your target audience and establish the correct payment models for your business goals. Discover how to design and format ads for Facebook, Instagram, Twitter, Linkedin and YouTube.

Module 19 – E-mail Marketing
Understand what the different types of email marketing and how to put together an email marketing strategy as well as metrics and KPIs for this type of marketing. Learn how to write for email marketing, segment your audience as well as how to optimise your emails for conversions.

Module 20 – Mobile Marketing
Learn mobile communication best practices as well as SMS marketing, UX for mobile and writing for mobile. Discover the ins and outs of MMS marketing, mobile user behaviour, mobile marketing strategy, and how to measure your mobile marketing efforts.

We offer an additional 10% upfront discount to students that are paying for themselves


R34100total payment
  • Deposit R3200
  • R3090 (10 months)

R34100total payment
  • Deposit R2900
  • R1560 (20 months)



Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

    Register Now


    "*" indicates required fields


    Please accept our Terms & Conditions and Privacy Policy
    NOTE: By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You can just opt-out of receiving communication at any time.

    I accept the terms and privacy policies*
    This field is for validation purposes and should be left unchanged.
    *By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt-out of receiving communication at any time.

    Frequently Asked Questions

    Is the National Diploma of Copywriting and Digital Marketing accredited?

    Yes the Course is accredited through MICT SETA. The course is an 240 credit course with additional modules specifically designed for brand management and marketing.

    How long will it take me to complete the National Diploma of Copywriting and Digital Marketing course?

    On average students take 12 to 24 months to complete the course. However if you need longer to complete the course you will be able to.

    When can I start the National Diploma of Copywriting and Digital Marketing course?

    The National Diploma of Copywriting and Digital Marketing course can be started any time of the year. You may start the course whenever you are ready.

    Where can I work with the National Diploma of Copywriting and Digital Marketing Certification?

    • Advertising agencies
    • Digital marketing companies
    • Large corporations
    • Media houses

    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

    Related Courses

    National Certificate of Advertising and Advanced Digital Marketing

    Learn more

    National Certificate of Advertising and Digital Marketing

    Learn more

    Request Course Prospectus

      Book a discovery call