Search Engine Optimisation Blogs

DSM Digital School of Marketing - duplicate
How to Check for Duplicate Content
Different types of content issues may plague a site – from URL-based content issues down to physical duplicate content which are actually replicated from page to page without many alterations. As if that weren’t enough, you also have other WordPress-specific duplicate content issues to worry about, such as duplicate content…
DSM Digital School of Marketing - Google Analytics
What Does Google Analytics Do?
Google Analytics is one of the most generally utilised digital analytics software. It is Google’s free web analytics service which allows you to analyse in-depth detail about the visitors on your website. It offers valuable insights which can assist you with shaping the success strategy of your business. As almost…
DSM Digital School of Marketing - seo
Why Do Different Headings Matter In SEO? Find out more.
Headings assist users and search engines to read as well as understand text. For instance, they act as signposts for the readers and also make it easier for them to ascertain what a post or page is about. Headings also describe which bits of your content are important. Headings show…
DSM Digital School of Marketing - SEO
How To Scale Your SEO Organisation Without Losing Control
The challenge of growing your SEO organisation as the business gets more sophisticated boils down to two things: Acquiring clients. Keeping the churn rate low. Even more importantly, behind those business chunks are your two main assets – people and time, which are the crucial unit economics you have as…

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