Product management is a function equally relevant to all industries. Commonly associated with technology or tech-driven sectors such as software, IT, and digital services, the role of a product manager is equally important for non-technical products such as consumer goods, fashion, food and beverages, and service-based businesses. Technical Product Strategy relates to…
As artificial intelligence (AI) and machine learning (ML) revolutionise how businesses create, enhance, and grow products, product management is experiencing a significant shift. Previously, Product Managers depended on traditional market research, manual data crunching, and gut feel to make strategic decisions. Now, AI-powered insights, automation and predictive analytics empower product managers to…
The adage that a successful product implies amazing features and functionality, and that’s all there is to it is no longer true—currently, UX and UI design are crucial to how customers interact with a design. Good user experience and interface design make products easier to use, more accessible, and generally more…
Product management can be thought of as an iterative mechanism for deciding how to develop a product over time and in a way that addresses the changing needs of customers and the business. As the business environment continues to evolve rapidly, organisations must find the delicate balance between innovation and maintaining stability…
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