For those of us in product management, selecting the proper development methodology is a momentous decision that affects timelines, team dynamics and interactions, customer satisfaction, and the overall success of the product. The two most popular approaches are Agile and Waterfall. They all have their own weaknesses, strengths and best…
Understanding the entire product management lifecycle is key to building successful products that endure and deliver even more value to more customers over time. From the evaluative rollercoaster of a product launch to the strategic thinking required to retire one, each phase demands attention and decision-making. The Product leadership lifecycle…
The era of subscription services has changed how companies provide value to their customers. This business model is a bedrock of modern commerce, used everywhere by streaming platforms and software-as-a-service (SaaS) solutions, to subscription boxes and digital memberships. Subscription-based services bring an interesting paradigm for Product Management, unlike the typical…
Product Management typically places the highest emphasis on launching new products; however, putting end-of-life in that basket as well provides twice the headache and a double opportunity for failure. Discontinuing a product is not just about removing a product from the market. Still, it goes beyond that and is a…
Blog Categories
You might also like
- Use the Zero Moment of Truth to Benefit your Social Media Marketing
- Your Complete Guide to PPC Marketing Basics. Find out more.
- You Can Convey a Lot Of Meaning With Just One Graphic
- Would you make a great marketing manager?
- Win with Bona Magazine and the Digital School of Marketing
- Win a Digital Marketing Course Valued at R12 000
