Advanced Digital Marketing Course

Advanced Digital Marketing Course

Course Description

The Advanced Digital Marketing Course will give you everything you need to succeed in the corporate world of marketing and advertising. On completion of this course, you will be able to develop and execute a solid digital marketing strategy.

This Advanced Digital Marketing Online Course offers you a wide spectrum of relevant modules that are accredited and hyper-relevant within the context of online marketing.

Who can do the advanced digital marketing course?

  • Working professionals wanting to upskill themselves in digital marketing
  • Individuals wanting to enter the corporate job sector of marketing and advertising
  • Existing Marketing and Advertising professionals looking for an edge in the working environment

Advanced Digital Marketing Course Duration:

On average students take 6-8 months to complete this advanced digital marketing course. However, if you need longer to complete your advanced digital marketing certification – you will be able to.

What you will learn on this course:

  • WordPress – Learn how to do various customisations on your website and a step by step guide to hosting your website and getting it live.
  • Search Engine Optimisation – Advanced knowledge on SEO techniques and how to analyse your web analytics.
  • Paid (PPC) – Best practice on how to design search and display paid advertising on Google’s advertising platform.
  • Social Media Marketing – How to design relevant social media campaigns to capture your target market on a variety of social media channels.
  • Email Marketing – How to design and segment an e-mail campaign which will capture leads.
  • Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
  • Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
  • Digital Copy Writing – How to design advertising and marketing copy to suit your target markets and capture attention.
  • Content Marketing – How to design different pieces of content marketing copy that suit your specific target audience.
  • Marketing Strategy – How to use each digital channel strategically within a business context.
  • Project management – How to manage and run large teams of projects to generate good results.
  • Marketing Management – Marketing management communication concepts that are fundamental to any marketing campaign.
  • Brand Management Principles – Learn the principles of successfully managing a brand.
  • Public Relations – Fundamentals of Digital Public Relationship Principles.

*Please see the modular breakdown for a comprehensive look at the modules on this advanced digital marketing course.

Accreditations and Endorsements

  • CPD services body of the United Kingdom
  • Digital School of Marketing is a member of the IAB.

* The Digital School of Marketing is B-BBEE compliant.

So, if you are ready to propel your career in digital marketing and advertising this course is perfectly suited for you! If you’re also looking for group digital skills training to upskill your team, contact us today!


Below is an exhaustive compilation of the course modules you will cover

Here’s a comprehensive list of advanced digital marketing course modules that you will go through:

Module 1 – Introduction to Digital Marketing

  • Marketing in the digital age
  • Components of a marketing plan
  • Core differences between advertising and marketing
  • Understanding your digital target Market
  • SEO introduction
  • Introduction to display and search advertising
  • Social media marketing outline
  • Content marketing overview
  • Email marketing overview
  • Mobile marketing overview
  • Web analytics outline

Module 2 – Introduction to WordPress

  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customisations

Module 3 – Digital Marketing Strategy

  • Fundamentals of digital marketing strategy
  • Digital research and analysis
  • Creating value out of marketing ideas
  • Marketing in a new venture

Module 4 – Content Marketing Strategy

  • Introduction to content marketing
  • Approaching your content marketing
  • Online content marketing publication
  • Analysis of content marketing data

Module 5 – Digital Copywriting

  • Introduction to copywriting
  • Digital copy influence
  • Digital touchpoints
  • Copywriting responsibilities
  • Digital marketing channels
  • Mobile Marketing
  • Writing for social media
  • Business writing
  • Writing for landing pages
  • Press releases

Module 6 – Defining your Audience

  • Creating your online target persona
  • Creating brand copy guidelines
  • Your online audience
  • Persuasive language
  • Storytelling for brand extension

Module 7 – Writing Advertising Copy

(SAQA ID 244612 NQF Level 5, 15 Credits)

  • Assess advertising copy media/channels and target market characteristics
  • Write advertising copy
  • Evaluate an advertising copy against given specifications

Module 8 – Social Media Marketing

  • Introduction to social media
  • Content creation across social media platforms
  • Creating social media content that drives engagement
  • Social media strategy planning

Module 9 – Managing a Social Media Community

  • Creating a community strategy
  •  Social community management
  • Community engagement guidelines
  • Online reputation management
  • Social media personalities
  • Customer service on social media
  • Crowdsourcing and market research
  • Social media manager skills

Module 10 – Online Public Relations

  •  PR and the internet
  • Online PR strategy
  • The digital consumer
  • Communication in the digital age
  • Online tools for PR
  • Writing for websites
  • Design of a website
  • Article syndication
  • Online reputation monitoring

Module 11 – Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Identify and explain marketing communication concepts and ideas
  • Implement low and high focus thinking
  • Explain and apply lateral thinking processes

Module 12 – Brand Contact

  • Introduction to brand contact
  • Digital brand touchpoints
  • Benefits of brand cohesiveness

Module 13 – Brand Positioning

  •  Brand positioning strategy
  • Brand differentiation
  • Product differentiation and positioning
  • Brand positioning mantra
  • Product positioning strategy
  • Competitive brand positioning
  •  Brand category positioning
  • Perceptual mapping

Module 14 – Supervise a technical project team
(SAQA ID 10147 NQF 5, 14 credits)

  • Project management and supervision practices
  • Project team during the project initiating phase
  • Project planning
  • Project execution
  • Project monitoring and controlling phase

Module 15 – SEO and Analytics

  • Introduction to SEO
  • Fundamentals of SEO
  • Identifying website problems
  • Keyword research in SEO
  • Optimising content for SEO
  • Link building techniques
  • Analytics fundamentals
  • Tools of Google analytics
  • Reporting and optimization in analytics
  • Google analytics segmentation

Module 16 – Cookies and Tracking in Analytics

  • Cookies and tracking execution
  • Google’s tracking codes
  • How cookies work on the web
  • Setting up Google analytics

Module 17 – Email Marketing

  • Email marketing strategy
  • Email marketing execution
  • Writing for email
  • Analytics for email

Module 18 – Mobile Marketing

  • Introduction to mobile marketing
  • Communication channels in mobile marketing
  • Mobile Apps
  • Mobile UX
  • Designing content for mobile


Module 19 – Paid Advertising

  • Fundamentals of paid online advertising
  • Planning a paid digital marketing strategy
  • Google search advertising
  • Social media advertising
  • Google display advertising
  • Measuring and optimizing paid media efforts

We offer an additional 10% upfront discount to students that are paying for themselves


R18150total payment
  • Deposit R3200
  • R3738 (4 months)

R18150total payment
  • Deposit R2900
  • R1525 (10 months)

R28600total payment
  • Deposit R3200
  • R3175 (8 months)

R28600total payment
  • Deposit R2900
  • R1512 (17 months)



The CPD Certification Service

Member of the IAB SA

How to Study

The Advanced Digital Marketing Course is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in digital marketing.

Digital School Of Marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study advanced digital marketing:

  • Slides with digital marketing information pertaining to each module and subject
  • Infographics designed specifically learning outcomes
  • Videos designed specifically for the learning programme
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)


Virtual Sessions

Get the most out of your Digital Marketing course experience and join our live and on-demand virtual class community.

Enjoy the benefits of classroom learning from the comfort of your own home on any device.

  • Covers the core modules of Digital Marketing
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 88 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of likeminded individuals

Virtual lectures Start: Contact your Consultant

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Advanced Digital Marketing Course accredited?

    Yes – the Advanced Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body. There are two modules which are accredited unit standards in this specific course totalling 23 unit standard credits.

    The other modules are specific to the field of digital marketing and what knowledge you will need to succeed within this vocation.

    How long will it take me to complete this Advanced Digital Marketing course?

    On average students take between 2 months to complete this Basic Digital Marketing course. However, if you need longer to complete your basic digital marketing certification – you will be able to.

    When can I start the Advanced Digital Marketing course?

    This Advanced Digital Marketing course, which gives a thorough grounding in digital strategy, can be started at any time of the year. You may start studying the digital marketing the course whenever you are ready.

    The Advanced Digital Marketing Certification is offered throughout the year. So you can start your digital marketing studies whenever the time is right for you!

    Where can I work with the Advanced Digital Marketing Certification?

    The Advanced Digital Marketing Course is designed for you to step into any digital marketing position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished the course.

    Why are Advanced Digital Marketing skills needed in the workplace?

    The shift of how consumers find products has changed significantly in the age of digital marketing.

    The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing skills.

    It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalize on this growing trend. – If you would like a quote for your company for the advanced digital marketing course please get in touch and we will gladly prepare one for you.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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