Search Engine Optimisation Blogs

DSM Digital School of Marketing - keyword
What is a ‘keyword’ in terms of SEO?
Keywords are the words as well as phrases in the content on your website which allow people to find your via though using search engines.. A website which is well optimised for search engines will use the same words, as its potential visitor base, in order to assist with connecting…
DSM Digital School of Marketing - keyword research
What are keyword research best practices?
Keywords are the most active ranking factors for SEO. Search engines are always looking for strong keywords to crawl and index on a website. They are the “key” words that a search engine algorithm uses to analyse and match against others. In other words, keywords and phrases act as connectors…
DSM Digital School of Marketing - url
How rewrite a URL
For computer networks as well as servers to be able to communicate with one another computers rely on a language which is made up of numbers in addition to letters. This is called an IP address. Every single device which is connected to the Internet has an IP address which…
DSM Digital School of Marketing - duplicate content
What is duplicate content, exactly?
The term ‘duplicate content’ refers to content which appears on the Internet in multiple places. ‘These places’ are defined as a location that has a unique website address (URL). In other words, if the same content is displayed at more than one web address, this is said to be duplicate…

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