Have you ever asked a digital marketer that understands SEO to explain it to you? You’ll hear all about spiders, SERPs, algorithms, crawling, and a plethora of similarly confusing internet marketing terms. The truth is that SEO isn’t a straight forward process, as a website page’s ranking on the search…
Search Engine Optimisation Blogs
The internet marketing arena of search engine optimisation (SEO) is competitive, and ridiculously nuanced, in that there are countless “ranking factors” that can and will influence a website page’s performance on a search engine results page (SERP). On-page factors, like headings and passages of text, are some of the more…
How well do you understand your target audiences? If you’re a diligent modern marketer, you’ll have already developed audience personas. These give personalities to those most likely to do business with you in your target market, and personas can really assist with things like marketing content development, PPC campaign targeting,…
Appearing organically on page 1 of Google; that’s the end goal for most SEO practitioners. We can complicate it to no end with lingo and jargon, but when all is said and done it’s all about that “top of page one”. With a global financial crisis still taking shape, marketers…
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