Search Engine Optimisation Blogs

DSM Digital School of Marketing - bidding strategy
What is the correct bidding strategy for Google Ads?
Knowing how to choose the right keywords, how to adopt the correct bidding strategy and how to set a realistic PPC budget takes time and regular adjustment especially if it’s your first attempt. When dealing with auction-type bids it is important to remember that price fluctuates and usually increases depending…
DSM Digital School of Marketing - paid-for advertising
What types of paid-for advertising are available?
Paid advertising is any type of advertising that you need to pay for as opposed to owned or earned advertising. With paid advertising, digital marketers pay the owner of ad space in return for the use of that space. The price which is paid for the ad space is often…
DSM Digital School of Marketing - affiliate network
What is an affiliate network?
As with all relationships, it is important to network with the right people in your industry. An affiliate network is essentially an online referral systems and a vital mechanism for generating cross-referrals between companies. In other words, an affiliate network is a value-added which provides services, including aggregation, for affiliate…
DSM Digital School of Marketing - keywords
Why you should not choose broad match keyword targeting on Google Ads
PPC experts may not agree on the best strategies as well as the exact techniques which they prefer to use in order to get the best results. However digital marketers and PPC fundis all agree on one thing: choosing the correct keywords is required if you want your campaigns to…

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