Search Engine Optimisation Blogs

DSM Digital School of Marketing- index
How Does Google Index Passages Of A Page?
Have you ever asked a digital marketer that understands SEO to explain it to you? You’ll hear all about spiders, SERPs, algorithms, crawling, and a plethora of similarly confusing internet marketing terms. The truth is that SEO isn’t a straight forward process, as a website page’s ranking on the search…
DSM Digital School of Marketing - seo
Why Does The H1 Matter For SEO?
The internet marketing arena of search engine optimisation (SEO) is competitive, and ridiculously nuanced, in that there are countless “ranking factors” that can and will influence a website page’s performance on a search engine results page (SERP). On-page factors, like headings and passages of text, are some of the more…
DSM Digital School of Marketing - seo
Why You Should Power Up Your SEO With Audience Understanding
How well do you understand your target audiences? If you’re a diligent modern marketer, you’ll have already developed audience personas. These give personalities to those most likely to do business with you in your target market, and personas can really assist with things like marketing content development, PPC campaign targeting,…
DSM Digital School of Marketing -seo
10 Vital SEO Trends That You Need To Master in 2021
Appearing organically on page 1 of Google; that’s the end goal for most SEO practitioners. We can complicate it to no end with lingo and jargon, but when all is said and done it’s all about that “top of page one”. With a global financial crisis still taking shape, marketers…

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