Professional Marketing and Business Certificate

Professional Marketing and Business Certificate

Course Description

Embrace the pinnacle of marketing and business education with our all-rounded course. Master digital marketing, graphic design, brand and product management, human resources, and public relations. This is the crème de la crème of marketing and business certificates, combining essential disciplines for holistic expertise and leadership in the digital age.

Who is this course suited for?

  • Aspiring professionals eager to gain a competitive edge in the corporate landscape.
  • Existing managers aiming for senior leadership roles.
  • Entrepreneurs gearing up to launch their ventures with a strong foundation.
  • Marketing enthusiasts keen to integrate multidisciplinary strategies for impactful campaigns.
  • Team leaders looking to enhance their managerial skills and drive team success.

Course duration:

18-24 months.

Students will be given 36 months in which to complete this course.

In this online course you will learn:

Digital Marketing Mastery – Understand the tools, platforms, and strategies to effectively market a brand online, including SEO, SEM, and social media marketing.
Graphic Design – Grasp the principles of visual communication and learn to craft compelling visuals that resonate with target audiences with Adobe Illustrator and InDesign.
Brand Management – Discover the intricacies of building, maintaining, and evolving successful brand identities in dynamic markets.
Product Management – Learn to navigate the product lifecycle, from ideation and development to launch and iterative improvements.
Project Management – Acquire skills to initiate, plan, execute, and close projects efficiently, ensuring timely delivery and stakeholder satisfaction.
Human Resources – Delve into talent acquisition, employee development, performance management, and strategies to cultivate a positive workplace culture.
Public Relations Mastery – Understand the art of crafting and maintaining a positive public image, managing media relations, and navigating crisis communication.
Strategic Decision Making – Enhance your ability to make data-driven decisions that align with business objectives and market demands.
Entrepreneurial Mindset – Cultivate the skills and mentality required to start, scale, and sustain a new business venture successfully.
Leadership and Team Dynamics – Learn to motivate, guide, and manage diverse teams, fostering collaboration and driving collective success.


Below is an exhaustive compilation of the course modules you will cover

Module 1 – Digital Marketing

  • Search Engine Optimization (SEO)
  • Pay-Per-Click Advertising (PPC)
  • Content Marketing
  • Social Media Marketing
  • Email Marketing
  • Digital Analytics and Data

Module 2 – Intermediate Graphic Design

  • Vector Illustration and Design (Adobe Illustrator)
  • Typography in Design
  • Page Layout and Design (Adobe InDesign)
  • Working with Colour
  • Advanced Pen Tool Techniques (Adobe Illustrator)
  • Interactive and Digital Publishing (Adobe InDesign)
  • Branding and Identity Design

Module 3 – Brand Management

  • Brand Foundations and Equity
  • Brand Positioning and Strategy
  • Brand Identity and Design
  • Consumer Perception and Brand Loyalty
  • Brand Communication and Promotion
  • Brand Extension and Portfolio Management

Module 4 – Project Management

  • Project Initiation and Planning
  • Resource and Cost Management
  • Risk Management
  • Time Management and Scheduling
  • Stakeholder and Communication Management
  • Project Execution, Monitoring, and Closure

Module 5 – Product Management

  • Product Strategy and Road mapping
  • Market Research and User Insights
  • Feature Prioritization and Backlog Management
  • Go-to-Market Strategies
  • Product Lifecycle Management
  • Stakeholder Collaboration and Communication

Module 6 – Human Resources

  • Recruitment and Selection
  • Training and Development
  • Performance Management
  • Compensation and Benefits
  • Employment Law and Employee Relations
  • Organizational Culture and Change Management

Module 7 – Public Relations

  • PR Foundations and History
  • Strategic PR Planning
  • Media Relations
  • Crisis Communication Management
  • Digital and social media PR
  • Stakeholder Engagement
  • Ethics and Legal Issues in PR

We offer an additional 10% upfront discount to students that are paying for themselves


R27500total payment
  • Deposit R3200
  • R3038 (8 months)

R27500total payment
  • Deposit R2900
  • R1757 (14 months)



QCTO (Quality Trade and Occupations)

Digital School of Marketing is a member of the IAB.

* Digital School of Marketing is BEE compliant

How to Study

The Professional marketing and business certificate is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in Marketing and business.
Digital school of marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study marketing and business:

Course Materials & Resources:

Module Slides : Detailed slides with relevant information for each module and subject.

Custom Infographics : Specially designed infographics highlighting key learning outcomes for visual learners.

Exclusive Videos : Videos tailored for this program to enhance learning and retention.

eBooks : Downloadable digital books for every lesson to review content at your own pace.

Earn-as-you-Learn Certificates : Upon successfully completing each module, receive a certificate to acknowledge your progress.

Assessment Tools : Engage in formative assessments, multiple choice questions, and summative evaluations to test your understanding.

Student Benefits & Perks:

Course Access : Receive unique login details to access all course materials.

Dedicated Support : Benefit from ongoing student support throughout your learning journey.

Module Certificates : Digital certificates awarded for each module you successfully complete.

Final Course Certificate : On course completion, receive a final certificate both in hard copy and digital format, recognising your achievement.

Embark on a comprehensive learning experience, tailored with resources and support to optimize your educational journey.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    What is the primary focus of this course?

    The course is an all-rounded marketing and business program, offering mastery in digital marketing, graphic design, brand and product management, human resources, and public relations.

    Who should enrol in this course?

    This course is perfect for:

    • Aspiring professionals aiming for a competitive edge.
    • Current managers targeting senior roles.
    • Entrepreneurs preparing to launch their businesses.
    • Marketing aficionados wishing to harness multidisciplinary strategies.
    • Team leaders keen on elevating their managerial prowess.

    How long is the course duration?

    The course on average takes 18 to 24 months to complete, however we allow students a 36-month window to complete all modules. This allows you to study at your own pace.

    Are there any accreditations or endorsements for this course?

    Yes, the course is accredited and endorsed by MICT (SETA), QCTO, CPD services body of the UK. Additionally, the Digital School of Marketing is a member of the IAB and is BEE compliant.

    How is the course delivered?

    The course is provided on a state-of-the-art online platform, allowing students to learn at their own pace, supported by a dedicated team for full-time student assistance.

    What resources and materials will be available to me?

    Students have access to module slides, custom infographics, exclusive videos, eBooks, and assessment tools. Upon completing each module, students earn certificates, culminating in a final course certificate..

    Can I start the course anytime?

    Yes, the course is designed for personalised learning. You can start whenever you’re ready and study at a pace that suits you.

    What modules are covered in this course?

    The course covers seven core modules: Digital Marketing, Intermediate Graphic Design, Brand Management, Project Management, Product Management, Human Resources, and Public Relations.

    How will I be assessed during the course?

    Your understanding will be gauged through formative assessments, multiple choice questions, and summative evaluations.

    What support will I receive during my studies?

    Every student benefit from ongoing dedicated support throughout their learning journey.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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