The saying that “a picture is worth a thousand words” is quite true. Or in other words that complicated idea you are attempting to explain to your reader in a couple of detailed sentences can actually be better explained with one single graphic.
There are a couple of advantages of visual communication. This is why visual communication, which is the earliest method of communication utilised by humans is still prevailing as one of the most efficient forms of sharing information.
Each and every single day we see and utilise visual communication in order to convey our ideas to others when we are at school, at work or – alternatively -at home. The usage of images on newspapers, blog articles and social media or charts, diagrams as well as graphs on presentations are some examples of visual means we come across and use to communicate information in our day-to-day life.
What Is Visual Communication?
Visual communication, which is based on the utilisation of visual elements, for example drawings, illustrations and electronic images, has certainly made it easy for us to explain, understand as well as remember/memorise information which is important to us.
Equally, sometimes without the assistance of any visual means, we tend to take time, if not fail, to digest facts, which is essentially why visual learning (presentations and videos) are replacing the traditional methods of textbooks as well as whiteboards in our educational institutes.
Why Is Visual Communication So Important?
A common challenge that we face with creating content is that we invest resources into exceptional work which fails to make the effect we want.
So how can we avoid this and make sure that the content we’re creating makes the impact which we need? There are three core questions at the root of this problem:
- Limited attention,
- Difficulties remembering your content, and
- Failure to understand what you’re trying to say.
What Is An Infographic?
The Oxford English Dictionary says that an infographic (or information graphic) is “a visual interpretation of information or data”. However the meaning of an infographic is something far more specific.
An infographic is a compendium of imagery, data visualisations like pie charts and bar graphs, in addition to minimal text that gives an easy-to-understand outline of a topic.
Infographics are a useful tool for visual communication. The most visually distinctive, creative infographics are frequently the most effective as they grab our attention and don’t let go.
However it’s quite important to keep in mind that the visuals in an infographic need to do more than merely excite and engage. They need to help us understand and remember the content of the infographic.
Why Should You Use Infographics?
Infographics are wonderful for making complex information easy to digest. They can be useful anytime that you want to:
- Provide a brief overview of a topic,
- Explain a complicated process,
- Present research findings or survey data,
- Summarise a long blog post or report,
- Compare and contrast a number of different options, and
- Raise awareness regarding an issue or cause.
When you have to give someone a really quick rundown on something which can be difficult to explain, in words only, an infographic is a great way to go.
This means that infographics can be quite useful in almost much any industry. Here are a couple of its use cases:
- Infographics for marketing,
- Infographics for consulting and freelancing,
- Infographics for SMMEs and entrepreneurs,
- Infographics for government,
- Infographics for non-profits, as well as
- Infographics for education.
If you want to become an advanced graphic designer then you should check out our Advanced Graphic Design Course. Follow this link to find out more.
You might also like
- You Can Convey a Lot Of Meaning With Just One Graphic
- Why Your Sales Planning Needs To Be Nimble?
- Why Your Mobile Marketing Has To Go Global? Learn more.
- Why Your Business Should Consider Marketing On LinkedIn?
- Why Your Business Needs Digital Marketing. Read this article.
- Why You Should Complete A Social Media Marketing Course?