What is an outbound link?
The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which…
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Do you know what Search Engine Optimisation is?
‘SEO’ refers to the term Search Engine Optimisation. SEO is the exercise of increasing the quantity, as well as quality,…
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What are link farms and why you should be wary of them
Link farms are part of the broader category of black hat SEO techniques that are designed to ultimately trick search…
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What is a backlink?
A ‘backlink’ is a link that one website gets from another website. These are also called “inbound links” or “incoming…
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Why is search engine optimisation important? Read this article to find out.
‘Search engine optimisation’ (SEO) is vital to the success of any business, both online and offline. Every webmaster should understand…
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What is search engine optimisation?
‘SEO’ stands for Search Engine Optimisation. This is the process of increasing the quantity and quality of the traffic to…
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What is an algorithm?
Can you imagine a world without search engines helping us to find what we want on the Internet? We sure…
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The Value of Anchor Links
Paul Cookson said, “Websites promote you 24/7; No employee will do that.” And Mr Cookson speaks the truth. However, when…
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What is Alt text and why is it important?
Alt text – or alternate text – is the text you use to describe the images on your website to…
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What is a sitemap?
As you know by now, there are quite a few ways you can increase traffic to your website. One of…
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How will a sitemap for my website help with SEO?
A sitemap is a simple index which holds information together with other details of the pages on a website. In…
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Why is it important to have referral traffic?
Most digital marketers have one goal in common. This is to increase the amount of traffic to their website. There…
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