What is ‘vertical search’ on the SERPs?
“We often hear questions,” says Lisa Schneider: managing director of the Digital School of Marketing, “such as ‘How can I…
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How can you optimise your website’s speed? Find out more.
The speed of a website makes a first impression about your company. This means that it’s important to understand that…
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Will blogging help SEO?
Blogging is great for SEO. This is because it assists with a number of things which are vital ranking factors.…
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How to boost your SEO with a smart social media strategy
The global social media users numbered 3.196 billion in 2018. This number is likely to rise to 3.1 billion –…
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What Skills Do You Need To Become An SEO Professional
SEO or search engine optimization has always played a significant role in digital marketing. This is mainly due to the…
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What is anchor text?
The term ‘anchor text’ denotes to the text that is clickable in a hyperlink. Search Engine Optimisation (SEO) best practices…
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Is banner advertising still all it’s cracked up to be?
All of the clicks for online adverts are obtained from only 16% of Internet users. That means that, in terms…
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Why is duplicate content on your website bad?
The term ‘duplicate content’ refers to chunks of content which are either completely identical to one another (exact duplicates) or…
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What is an outbound link?
The term ‘outbound link’ refers to a link which is meant to take you elsewhere. Outbound links are links which…
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Do you know what Search Engine Optimisation is?
‘SEO’ refers to the term Search Engine Optimisation. SEO is the exercise of increasing the quantity, as well as quality,…
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What are link farms and why you should be wary of them
Link farms are part of the broader category of black hat SEO techniques that are designed to ultimately trick search…
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What is a backlink?
A ‘backlink’ is a link that one website gets from another website. These are also called “inbound links” or “incoming…
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