What Are SEO Best Practices When Using GIFs?
From BuzzFeed listicles to Twitter clapbacks, GIFs (which is short for Graphics Interchange Format) are part of the language of…
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What Are The Common Questions Asked About SEO and Content Marketing?
These days, people turn to Google for just about anything that they want to know. Whether it’s to purchase something,…
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How To Embrace The Power Of Local SEO
Local SEO is an incredibly important part of any modern-day digital strategy. For large and small organisations alike, neglecting local…
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What are the advantages of SEO for small business?
SEO helps small business owners to create fast, robust, and user-friendly websites that rank higher in search engines. The fact…
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How to find out what’s going wrong with your SEO
Conducting a regular SEO assessment allows you to discover the fine points and flaws of your SEO campaign and then…
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Keyword research tools you need
You cannot track or use every relevant keyword in your industry. Firstly, it won’t be feasible in terms of time,…
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What is programmatic advertising?
By now, it’s safe to assume that you’ve heard about automation. By automating even the smallest of marketing tasks, agencies…
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The role of segmentation in Google Analytics
Google Analytics offers great information on audience segments however it requires a different way of looking at segments. You need…
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How to set up Google Analytics on your website
In order to be able to utilise Google Analytics, you will need to create a Google Analytics account and link…
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Why you need Digital PR in your SEO
Gone are the days when traditional public relations methods were used as a strategy of success. PR was used to…
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Why SEO is key as a marketing strategy
Search engine optimisation is something of a mystery to most individuals who’ve heard about it. The process is colloquially termed…
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How to Remove Non-performing Pages from Your Website without Harming SEO
Search engines are not fans of change. They’re like grandparents that were raised in the ‘50s. Removing a web page…
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