What is an algorithm?
Can you imagine a world without search engines helping us to find what we want on the Internet? We sure…
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The Value of Anchor Links
Paul Cookson said, “Websites promote you 24/7; No employee will do that.” And Mr Cookson speaks the truth. However, when…
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What is Alt text and why is it important?
Alt text – or alternate text – is the text you use to describe the images on your website to…
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What is a sitemap?
As you know by now, there are quite a few ways you can increase traffic to your website. One of…
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How will a sitemap for my website help with SEO?
A sitemap is a simple index which holds information together with other details of the pages on a website. In…
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Why is it important to have referral traffic?
Most digital marketers have one goal in common. This is to increase the amount of traffic to their website. There…
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What is ‘keyword cannibalisation’? How can you fix it?
The term ‘keyword cannibalisation’ refers to when a website’s information architecture relies on a single keyword or phrase on multiple…
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What does the term ‘organic search’ mean?
The term ‘organic search’ (which is also known as natural search) represents unpaid search results. Organic search results are based…
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What are Black Hat SEO techniques?
There are two types of SEO strategies: Black Hat and White Hat. As you can tell by the name, Black…
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Off-site vs On-site SEO: What’s the difference?
SEO can be divided into two main groups: on-site SEO and off-site SEO. On-site and Off-site SEO On-site SEO On-site…
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Your Three-Step Plan to SEO Success
Achieving success with search engine optimisation (SEO) isn’t an easy feat. Many factors can influence the success of your SEO,…
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10 Lessons Straight from SEO Experts
Search engine optimisation (SEO) is one of those things that makes you doubt if it’s even possible to succeed at…
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