Keyword research tools you need
You cannot track or use every relevant keyword in your industry. Firstly, it won’t be feasible in terms of time,…
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What is programmatic advertising?
By now, it’s safe to assume that you’ve heard about automation. By automating even the smallest of marketing tasks, agencies…
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The role of segmentation in Google Analytics
Google Analytics offers great information on audience segments however it requires a different way of looking at segments. You need…
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How to set up Google Analytics on your website
In order to be able to utilise Google Analytics, you will need to create a Google Analytics account and link…
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Why you need Digital PR in your SEO
Gone are the days when traditional public relations methods were used as a strategy of success. PR was used to…
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Why SEO is key as a marketing strategy
Search engine optimisation is something of a mystery to most individuals who’ve heard about it. The process is colloquially termed…
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How to Remove Non-performing Pages from Your Website without Harming SEO
Search engines are not fans of change. They’re like grandparents that were raised in the ‘50s. Removing a web page…
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The SEO Myths You Need To Let Go Of
The concept of SEO is a bit like playing broken down telephone. Information gets twisted from mishearing, misquoting, or just…
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What are the Most Crucial HTML Tags for SEO?
To optimise or not to optimise, that is the question. The next question is probably how? SEO can be divided…
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What is a soft bounce?
Our article on hard bounces reveals that – in the marketing world – a bounce is a bad thing. It…
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What is a hard bounce?
If you think that a hard bounce is that thing kids do on trampolines to launch their friend even higher,…
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Does social media presence tie in with SEO?
Who isn’t using some form of online social media today, right? There are billions of Facebook, Instagram, Twitter and LinkedIn…
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