How to use local SEO techniques
Local SEO is all about getting a company or organisation in front of the people in its surrounding community. Most…
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What is the correct bidding strategy for Google Ads?
Knowing how to choose the right keywords, how to adopt the correct bidding strategy and how to set a realistic…
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What types of paid-for advertising are available?
Paid advertising is any type of advertising that you need to pay for as opposed to owned or earned advertising.…
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What is an affiliate network?
As with all relationships, it is important to network with the right people in your industry. An affiliate network is…
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Why you should not choose broad match keyword targeting on Google Ads
PPC experts may not agree on the best strategies as well as the exact techniques which they prefer to use…
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What is the best way of building inbound links?
There’s no doubt that building high-quality inbound links to your website is a lot of work. While many website owners…
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Is an attractive website an effective website?
Answering this question is much harder than you might think. It would depend on a number of factors, starting with…
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The data that you’ll deal with in web analytics
Computing technologies have become a fundamental part of modern business strategies. This is, in part, due to the tremendous popularity…
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How to Conduct a Search Engine Optimisation Audit
Whether you’re doing it for your own website, or for a client’s website, a search engine optimisation audit is an…
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How is AI Changing SEO
Search Engine Optimisation (SEO) came onto the marketing scene with the rise of Internet search engines like Google. Website owners…
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How you should plan your PPC spend with a low budget
Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your…
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Why you should understand your analytics
It may seem as though digital marketers may have an obsession with analytics. But is it right to say that…
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