By now, we at the Digital School of Marketing are sure you are aware that backlinks linking to your website can massively impact your site’s search engine rankings, either in a positive or negative way. However, keep in mind that not all links are created equal and you need to…
Search Engine Optimisation Blogs
A lot of things go into the implementation of search engine optimisation, but if you are not ranking highly on search engines or cannot be found on the first page, then you are doing something wrong. It does not even matter if you use targeted keywords that your target audience…
It’s a fact that approximately 80% of online, and more than 45% of offline, purchases all start with a search query. What is a search query you might wonder? Well, it’s any form of an online search happening on a search engine like Google, Bing, or Yahoo, etc. So in…
The Internet continues to explode every single day and it has revolutionised the way that many marketing processes take place. For example, Google has coined the term ‘Zero Moment of Truth’ (ZMOT) to describe how the Internet has reshaped the manner in which customers make buying decisions. (To learn more…
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