Marketing Strategy Course

Marketing Strategy Course

Course Description

A Marketing strategy is imperative to any businesses overall plan to reach and convert prospective customers into paying consumers. This means that for it to fulfil its function, your strategy needs to be adequately detailed so that it can offer you the assistance which you need to reach your desired outcomes.

The Digital School of Marketing’s Marketing Strategy Course will show you the best way to develop your marketing strategy that is suited for your businesses overall strategic objectives and goals. The course is designed to help equip you with the skills you will need in order to design, compile and measure a strategic marketing business plan. If you’re also looking for group marketing strategy course to upskill your team, contact us today!

Who is the course suited for?

  • Business owners who want to develop a solid plan to get their businesses to market
  • Individual wanting to get into the marketing industry and develop a thorough understanding
    of the best way of putting together a marketing strategy
  • Seasoned marketers who wish to become better skilled with marketing strategy

Course Duration:
2 – 3 months

You will learn:

  • How to understand marketing strategy in the context of your own business
  • The best way of putting together a digital marketing strategy
  • How to apply solid business strategy to your marketing endeavours 


Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Marketing Strategy modules

Module 1 – Develop as well as implement a strategy and action plan

  • Develop a strategy that is well suited to the needs of the organisation
  • Develop action plans for each facet of the organisation
  • How to implement and review action plans

Module 2 – What a person can contribute to the overall organisational strategy

  • How to understand the overall strategy of an organisation
  • How to communicate the areas of own responsibility in the organisation

Module 3 – Digital Marketing Strategy

  • The fundamentals of a digital marketing strategy
  • How to perform digital research and analysis
  • How to create value out of marketing ideas

Module 4 – Marketing Research

  • The relationship between marketing and PR
  • How to determine the market attitude
  • How to evaluate the effectiveness of promotions

Module 5 – Marketing Management

  • General management of a marketing organisation
  • What is involved in the management process
  • How to apply decision-making processes to management decisions

Module 6 – Marketing Communications Concepts

    (SAQA ID 10064 NQF Level 5, 8 Credits)

  • Uncover what marketing communications and concepts are
  • Identify and be able to understand lateral thinking processes
  • Be prepared to use high- and low-thinking processes


50% upfront discount for students funding the course privately

R10450total payment
  • Deposit R3200
  • R2417 (3 months)

R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately



Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

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    Frequently Asked Questions

    Is the Marketing Strategy Course accredited?

    Yes, the Marketing Strategy Certificate is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.

    How long will it take me to complete the Marketing Strategy Course?

    On average students take 3 to 6 months to complete the course. However if you need longer to complete the course you will be able to.

    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.

    Where can I work with the Marketing Strategy Certification?

    This course is designed to help equip you with the skills you will need in order to design, compile and measure a strategic marketing business plan.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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