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Marketing Strategy Course

Marketing Strategy Course

Course Description

A Marketing strategy is imperative to any businesses overall plan to reach and convert prospective customers into paying consumers. This means that for it to fulfil its function, your strategy needs to be adequately detailed so that it can offer you the assistance which you need to reach your desired outcomes.

The Digital School of Marketing’s Marketing Strategy Course will show you the best way to develop your marketing strategy that is suited for your businesses overall strategic objectives and goals. The course is designed to help equip you with the skills you will need in order to design, compile and measure a strategic marketing business plan. If you’re also looking for group marketing strategy course to upskill your team, contact us today!


Who is the course suited for?

  • Business owners who want to develop a solid plan to get their businesses to market
  • Individual wanting to get into the marketing industry and develop a thorough understanding
    of the best way of putting together a marketing strategy
  • Seasoned marketers who wish to become better skilled with marketing strategy

Course Duration:
2 – 3 months


You will learn:

  • How to understand marketing strategy in the context of your own business
  • The best way of putting together a digital marketing strategy
  • How to apply solid business strategy to your marketing endeavours 

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Marketing Strategy modules

Module 1 – Develop as well as implement a strategy and action plan

  • Develop a strategy that is well suited to the needs of the organisation
  • Develop action plans for each facet of the organisation
  • How to implement and review action plans

Module 2 – What a person can contribute to the overall organisational strategy

  • How to understand the overall strategy of an organisation
  • How to communicate the areas of own responsibility in the organisation

Module 3 – Digital Marketing Strategy

  • The fundamentals of a digital marketing strategy
  • How to perform digital research and analysis
  • How to create value out of marketing ideas

Module 4 – Marketing Research

  • The relationship between marketing and PR
  • How to determine the market attitude
  • How to evaluate the effectiveness of promotions

Module 5 – Marketing Management

  • General management of a marketing organisation
  • What is involved in the management process
  • How to apply decision-making processes to management decisions

Module 6 – Marketing Communications Concepts

    (SAQA ID 10064 NQF Level 5, 8 Credits)

  • Uncover what marketing communications and concepts are
  • Identify and be able to understand lateral thinking processes
  • Be prepared to use high- and low-thinking processes

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

Accreditation

MICT SETA

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Strategy Course accredited?

    Yes, the Marketing Strategy Certificate is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.


    How long will it take me to complete the Marketing Strategy Course?

    On average students take 3 to 6 months to complete the course. However if you need longer to complete the course you will be able to.


    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Marketing Strategy Certification?

    This course is designed to help equip you with the skills you will need in order to design, compile and measure a strategic marketing business plan.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.


    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.


    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!


    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.


    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.


    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.


    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.


    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.


    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.


    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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