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Marketing Coordinator and Digital Marketing

Marketing Coordinator and Digital Marketing

Course Description

The Marketing Coordinator Course, with a strong emphasis on digital marketing, is an intensive program designed for those aspiring to lead in key marketing roles. This course delves deeply into digital marketing, alongside other crucial areas such as campaign management, market research, and strategic communication. The curriculum integrates theoretical knowledge with hands-on applications in digital marketing strategies, including SEO, social media, content marketing, and online analytics.

A significant focus is placed on developing both creative and analytical skills, with special attention to the digital aspects of marketing. This approach ensures participants are well-prepared to navigate the rapidly evolving digital marketing landscape, addressing the diverse challenges in this sector. The course is ideal for individuals aiming to specialise in digital marketing or seeking to integrate digital strategies into their broader marketing expertise. It provides the essential skills and knowledge needed for a successful career in marketing coordination, particularly in the dynamic and ever-changing realm of digital marketing.


Course duration:

12 – 14 months


* Digital School of Marketing is BEE compliant

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 : Marketing Business skills

  • Marketing Strategy Components
  • Legal Requirements and Acts in Marketing operations
  • KPI’s as a Marketing Coordinator

Module 2 : Campaign or Project management

  • Project Lifecycle
  • Project Risk Management
  • Campaign and Project Management Tools and Techniques

Module 3 : Ready for work standards

  • Code of Ethics
  • Code of Conduct
  • Awareness of Personal Attributes

Module 4 : Marketing Business Tools

  • Research Methodology
  • Market Research and Analysis of Consumer data
  • Demand Internal Competitor Analysis
  • Digital Marketing

Module 5 : Business Calculations

  • Financial calculations
  • Analytical thinking
  • Using Data for Decision Making

Module 6 : Customer Relationship Management

  • Basics of CRM
  • Customer Journey Mapping
  • Strategies for Customer Retention
  • CRM Tools and Technologies

Module 7 : Business Environment

  • Internal Business Environment
  • PESTLE
  • Legal acts, Terminology and Regulations

Module 8 : Digital Tools in the Marketing Environment

  • MS Office usage
  • The internet, intranet and digital media usage
  • Software tools to manage data insights, content, and digital marketing

 

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R26400total payment
  • Deposit R3200
  • R2900 (8 months)

DEBIT ORDER
R26400total payment
  • Deposit R2900
  • R1469 (16 months)

50% upfront discount for students funding the course privately

Accreditation

  • We have long been established in the Digital Marketing and design industry
  • We are QCTO Accredited
  • We are BEE compliant
  • Courses are internationally transferable

How to Study

This Marketing Coordinator course is provided via our sophisticated online learning platform, which is rich in videos and infographics specifically designed to enhance your learning journey. Please be aware that although the course is conducted predominantly online, participants are expected to download specific documents from the platform, print, fill in and sign them, and subsequently scan and re-upload them to the system in accordance with SETA requirements.

The learning experience for the Marketing Coordinator Course includes:

  • Comprehensive slides for each module and subject.
  • Bespoke infographics, tailor-made for this specific course.
  • Specially produced videos to support each learning module and its slides.
  • Downloadable eBooks for each lesson.
  • ‘Earn as you learn’ certificates, awarded after the successful completion of each module.
  • A variety of assessments, both formative and summative, including multiple-choice questions, with tailored feedback from your assessor.

Enrolling in this course provides you with:

  • Personal login details to access the course.
  • Continuous support for students.
  • Digital certificates for each successfully completed module.
  • An overall course certificate, provided in both a hard copy and digital format.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Coordinator Course Officially Accredited?

    Indeed, this online Marketing Coordinator Course is accredited by the Quality Council for Trades and Occupations (QCTO).


    What is the Duration to Complete the Marketing Coordinator Course?

    Typically, it takes about 12-14 months to complete this course.


    When is the Enrollment Open for the Marketing Coordinator Course?

    You can enroll in the course at any time during the year, as per your convenience.


    What Career Opportunities Does the Marketing Coordinator Course Offer?

    After completing the course, you will be ready for a variety of marketing and advertising roles in the business sector. The Digital School of Marketing, with its international recognition and QCTO accreditation, enables employment opportunities both in South Africa and abroad.


    Will I Receive Any Physical Study Materials?

    No physical study materials are provided. All resources are available online.


    Where is the Digital School of Marketing Located?

    The main office is in Illovo, Sandton, but the course is accessible online throughout South Africa and internationally.


    Is Support Available for Students?

    Yes, there is support available from Monday to Friday, between 9am and 5pm, with experienced assessors and facilitators ready to assist you.


    Why Opt for the Digital School of Marketing?

    The Digital School of Marketing is recognized by QCTO, ensuring that all courses adhere to industry standards. Our courses are accessible year-round throughout South Africa.


    What is the Minimum Age Requirement for DSM Courses?

    You need to be at least 18 years old to start the Marketing Coordinator Course at DSM.


    What Payment Options Are Available?

    We offer a variety of payment options, including full payment discounts, debit orders, and structured instalment plans.


    When are Debit Orders Processed?

    Debit orders for the Marketing Coordinator course are processed on the last working day of each month.


    Will Choosing the Debit Order Option Incur Additional Charges?

    No, you will be billed only the agreed-upon monthly instalment for the course.


    Can I Pause My Debit Order Payments?

    No, once initiated, the debit order payments continue automatically after the first charge.


    Can Employers Contribute to the Course Fees?

    Certainly! Contact us for a tailored quote for your employer to fund the Marketing Coordinator certification.


    Where Can I Study Digital Marketing in Major South African Cities?

    While there are in-person options in cities like Johannesburg, Pretoria, Durban, Port Elizabeth, and Cape Town, the Digital School of Marketing offers a versatile online program that’s accessible from anywhere, providing a convenient solution for studying digital marketing.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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