Marketing Coordinator and Digital Marketing

Name: Marketing Coordinator and Digital Marketing course | DSM
Author: Arthur Barkhuysen

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Marketing Coordinator and Digital Marketing

Course Description

The Marketing Coordinator Course, with a strong emphasis on digital marketing, is an intensive program designed for those aspiring to lead in key marketing roles. This course delves deeply into digital marketing, alongside other crucial areas such as campaign management, market research, and strategic communication. The curriculum integrates theoretical knowledge with hands-on applications in digital marketing strategies, including SEO, social media, content marketing, and online analytics.

A significant focus is placed on developing both creative and analytical skills, with special attention to the digital aspects of marketing. This approach ensures participants are well-prepared to navigate the rapidly evolving digital marketing landscape, addressing the diverse challenges in this sector. The course is ideal for individuals aiming to specialise in digital marketing or seeking to integrate digital strategies into their broader marketing expertise. It provides the essential skills and knowledge needed for a successful career in marketing coordination, particularly in the dynamic and ever-changing realm of digital marketing.

Course duration:

12 – 14 months

* Digital School of Marketing is BEE compliant

Pricing Plans Designed to Fit Your Needs

Digital School of Marketing offers flexible pricing plans to fit your budget, making quality education accessible and affordable. Invest in your future with ease!

Upfront

R15840

Once off

January Promotion

40% Discount

Price: R26400

Save R10560

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Debit Order

R880

Monthly

No deposit, No interest

Instant Access

30 Installments

Price: R26400

Modules

Marketing Strategy Components
Legal Requirements and Acts in Marketing operations
KPI’s as a Marketing Coordinator

Project Lifecycle
Project Risk Management
Campaign and Project Management Tools and Techniques

Code of Ethics
Code of Conduct
Awareness of Personal Attributes

Research Methodology
Market Research and Analysis of Consumer data
Demand Internal Competitor Analysis
Digital Marketing

Financial calculations
Analytical thinking
Using Data for Decision Making

Basics of CRM
Customer Journey Mapping
Strategies for Customer Retention
CRM Tools and Technologies

Internal Business Environment
PESTLE
Legal acts, Terminology and Regulations

MS Office usage
The internet, intranet and digital media usage
Software tools to manage data insights, content, and digital marketing

Register this January and receive a 40% Discount with an upfront payment

Get started right away

Accredited and Online

Full time student support

Price:

R15840

Save R10560

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Pricing

PAYMENT PLAN

R3200deposit

Price: R26400
R2900 over 8 Months

Register

UPFRONT

R15840once off

Price: R26400
40% Discount
Save R10560

Register

DEBIT ORDER

R880per month

No deposit, No interest
30 Installments
Price: R26400

Register

Accreditation

We have long been established in the Digital Marketing and design industry
We are QCTO Accredited
We are BEE compliant
Courses are internationally transferable

How to Study

This Marketing Coordinator course is provided via our sophisticated online learning platform, which is rich in videos and infographics specifically designed to enhance your learning journey. Please be aware that although the course is conducted predominantly online, participants are expected to download specific documents from the platform, print, fill in and sign them, and subsequently scan and re-upload them to the system in accordance with SETA requirements.

The learning experience for the Marketing Coordinator Course includes:

Comprehensive slides for each module and subject.
Bespoke infographics, tailor-made for this specific course.
Specially produced videos to support each learning module and its slides.
Downloadable eBooks for each lesson.
‘Earn as you learn’ certificates, awarded after the successful completion of each module.
A variety of assessments, both formative and summative, including multiple-choice questions, with tailored feedback from your assessor.

Enrolling in this course provides you with:

Personal login details to access the course.
Continuous support for students.
Digital certificates for each successfully completed module.
An overall course certificate, provided in both a hard copy and digital format.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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Frequently Asked Questions

Indeed, this online Marketing Coordinator Course is accredited by the Quality Council for Trades and Occupations (QCTO).

Typically, it takes about 12-14 months to complete this course.

You can enroll in the course at any time during the year, as per your convenience.

After completing the course, you will be ready for a variety of marketing and advertising roles in the business sector. The Digital School of Marketing, with its international recognition and QCTO accreditation, enables employment opportunities both in South Africa and abroad.

No physical study materials are provided. All resources are available online.

The main office is in Illovo, Sandton, but the course is accessible online throughout South Africa and internationally.

Yes, there is support available from Monday to Friday, between 9am and 5pm, with experienced assessors and facilitators ready to assist you.

The Digital School of Marketing is recognized by QCTO, ensuring that all courses adhere to industry standards. Our courses are accessible year-round throughout South Africa.

You need to be at least 18 years old to start the Marketing Coordinator Course at DSM.

We offer a variety of payment options, including full payment discounts, debit orders, and structured instalment plans.

Debit orders for the Marketing Coordinator course are processed on the last working day of each month.

No, you will be billed only the agreed-upon monthly instalment for the course.

No, once initiated, the debit order payments continue automatically after the first charge.

Certainly! Contact us for a tailored quote for your employer to fund the Marketing Coordinator certification.

While there are in-person options in cities like Johannesburg, Pretoria, Durban, Port Elizabeth, and Cape Town, the Digital School of Marketing offers a versatile online program that’s accessible from anywhere, providing a convenient solution for studying digital marketing.

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