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Marketing Coordinator

Marketing Coordinator

Course Description

The Marketing Coordinator Course offers an in-depth programme tailored for individuals eager to excel in key marketing roles. It encompasses a wide range of topics, including campaign management, market research, digital marketing, and strategic communication. The course blends theoretical understanding with practical applications, preparing participants to tackle the diverse challenges in the marketing profession.

Emphasising the cultivation of both creative and analytical abilities, this curriculum is designed to provide learners with the necessary skills and knowledge for a successful career in marketing coordination. This course is well-suited for those looking to enhance their expertise in the dynamic field of marketing.


Course duration:

12 – 16 months


* Digital School of Marketing is BEE compliant

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 : Marketing Business skills

Marketing Strategy Components

Legal Requirements and Acts in Marketing operations

KPI’s as a Marketing Coordinator

Module 2 : Campaign or Project management

Project Lifecycle

Project Risk Management

Campaign and Project Management Tools and Techniques

Module 3 : Ready for work standards

Code of Ethics

Code of Conduct

Awareness of Personal Attributes

Module 4 : Marketing Business Tools

Research Methodology

Market Research and Analysis of Consumer data

Demand Internal Competitor Analysis

Digital Marketing

 

Module 5 : Business Calculations

Financial calculations

Analytical thinking

Using Data for Decision Making

Module 6 : Customer Relationship Management

Basics of CRM

Customer Journey Mapping

Strategies for Customer Retention

CRM Tools and Technologies

Module 7 : Business Environment

Internal Business Environment

PESTLE

Legal acts, Terminology and Regulations

Module 8 : Digital Tools in the Marketing Environment

MS Office usage

The internet, intranet and digital media usage

Software tools to manage data insights, content, and digital marketing

 

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R20900total payment
  • Deposit R3200
  • R2950 (6 months)

DEBIT ORDER
R20900total payment
  • Deposit R2900
  • R1500 (12 months)

50% upfront discount for students funding the course privately

Accreditation

  • We have long been established in the Digital Marketing and design industry
  • We are QCTO Accredited
  • We are BEE compliant
  • Courses are internationally transferable

How to Study

This Marketing Coordinator course is offered through our advanced online learning platform, equipped with a wealth of videos and infographics tailored to enrich your educational experience. It is important to note that while the course is primarily online, learners are required to download certain documents from the platform, print, complete and sign them, and then scan and upload them back to the system as per SETA guidelines.

Studying the Marketing Coordinator Course involves:

  • Detailed slides covering each module and topic.
  • Custom-made infographics created specifically for this course.
  • Videos specifically crafted to complement each learning module and corresponding slide.
  • eBooks available for download for every lesson.
  • Certificates issued after each module’s successful completion, allowing you to ‘earn as you learn’.
  • A mix of formative and summative assessments, including multiple-choice questions, with feedback provided by your assessor.

As a student of this course, you will receive:

  • Access credentials for the course.
  • Ongoing student support.
  • Digital certificates for each module you complete successfully.
  • A final course certificate in both hard and digital formats.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Coordinator Course Accredited?

    Yes, this online course is accredited through the Quality Council for Trades and Occupations (QCTO) as the Marketing Coordinator Course.


    How Long Will It Take to Complete the Marketing Coordinator Course?

    The course typically takes 12 – 16 months to complete.


    When Can I Start the Marketing Coordinator Course?

    You can start the course at any time of the year, whenever you are ready.


    Where Can I Work with the Marketing Coordinator Course?

    Upon successful completion, you will be equipped for various roles in marketing and advertising within a business environment. The Digital School of Marketing is internationally endorsed and QCTO accredited, enabling you to work locally and internationally in this field.


    Do I Receive a Study Pack?

    No physical study pack is provided. All course materials are accessible online.


    Where is the Digital School of Marketing Head Office?

    The head office is located in Illovo, Sandton, but the course is available throughout South Africa and internationally via online learning.


    Is There Student Support?

    Yes, student support is available Monday – Friday, 9am – 5pm, with trained assessors and facilitators to assist with your studies.


    Why Choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited with QCTO, ensuring all courses meet industry benchmarks and standards. Courses are available throughout the year and across South Africa.


    How Old Do I Have to Be to Start a Course at DSM?

    You must be at least 18 years old to start the Marketing Coordinator Course


    What Are the Payment Options Available?

    Various payment options are available, including discounts for full payments, debit orders, and instalment plans.


    When Does the Debit Order Run?

    For the Marketing Coordinator course, the debit order runs on the last working day of every month.


    If I Choose the Debit Order Option, Will I Be Billed More Than the Monthly Course Installments?

    No, you will only be billed the agreed monthly course installment.


    Can I Freeze My Debit Order?

    No, the debit order runs automatically after the first payment.


    Can My Employers Assist with Payment for the Course?

    Yes, please contact us for a customized quote for the Marketing Coordinator certification for your employer.


    Where Can I Study Digital Marketing Courses in Johannesburg, Pretoria, Durban, Port Elizabeth, and Cape Town?

    While there are various options for classroom-based courses in these cities, the Digital School of Marketing offers an online, flexible option that is accessible from anywhere, making it a convenient choice for studying digital marketing.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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