Intermediate Digital Marketing Course

Intermediate Digital Marketing Course

Course Description

This accredited Digital Marketing Course covers both basic to advanced principles of digital marketing that any business or sole proprietor needs to have in their tool chest in order to strive and survive in this ever-changing world of digital marketing.

The course will empower you to grow your current marketing knowledge, advance yourself in your career or improve your current presence on digital channels.

Who is this course suited for?

  • Working professionals wanting to understand the digital marketing space
  • Beginners looking to learn more about digital marketing strategy and execution
  • Existing marketing professionals wanting to up their game in digital marketing

Course Duration:

3 – 4 months

If you would like something more advanced then please see the Advanced Digital Marketing Course.

In this Online Digital Marketing Course You will learn:

  • WordPress – learn how to get your website online and how to customise your website
  • Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques.
  • Paid (PPC) – how to design search and display advertising on Google’s ad platform and how to optimise them for best results using web analytics.
  • Social Media Marketing Management – how to advertise, write, manage and optimise social media marketing campaigns on different social media channels.
  • Email Marketing – how to design an effective email, segment your audience base and optimise your email marketing for performance.
  • Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
  • Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
  • Digital Copy Writing – how to write for your target audience on different mediums and channels for the web using best practice techniques.
  • Content Marketing – how to design compelling, unique and shareable content for different kinds of target markets.
  • Marketing Management – the fundamental concepts of marketing management and selling and how they tie in with digital marketing channels and technology-based thinking.

*See the modular breakdown for a comprehensive understanding of what you will learn on this digital marketing course.

Accreditations and Endorsements

  • CPD services body of the United Kingdom
  • Digital School of Marketing is a member of the IAB.

* Digital School of Marketing is BEE compliant

If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this online Digital Marketing Certification is just for you!


Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Digital Marketing course modules:

Module 1 – Introduction to Digital Marketing

  • Marketing in the digital age
  • Components of a digital marketing strategy plan
  • Understanding the differences between marketing and advertising
  • Identifying and understanding digital target markets

Module 2 – Introduction to WordPress

  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customisations

Module 3 – Marketing Communication Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • The marketing mix
  • Marketing communications strategy
  • High and low thinking in marketing
  • Marketing management
  • Digital and traditional marketing channels
  • Sales and marketing

Module 4 – SEO and Web Analytics

  • SEO fundamentals
  • Keyword research
  • Onsite and offsite optimisation techniques
  • Link building strategies
  • Labelling of a website
  • SEO and website structure
  • Auditing websites
  • Identifying SEO problems
  • Writing SEO copywriting
  • Reading analytics
  • Understanding your analytics

Module 5 – Social Media Marketing

  • Using Social media channels strategically
  • Choosing the right channels for your business
  • Content marketing for social media
  • Influencer marketing
  • Creating paid advertising for social media
  • Optimising your social media advertising
  • Reading your social media analytics
  • Crowdsourcing for social media
  • Online reputation management
  • Social media sharing platforms
  • Microblogging
  • Understanding your social media analytics

Module 6 – Content Marketing and Digital Copy Writing

  • Understanding user behaviour
  • Objectives of content marketing
  • Developing a content marketing style
  • Developing a content strategy
  • Writing digital copy
  • Structuring a content calendar
  • Identifying content gaps
  • Writing for your brand
  • Writing for your digital persona’s

Module 7- Writing Advertising Copy

(SAQA ID 244612 NQF Level 5, 15 Credits)

  • Assess Advertising Copy
  • Copywriting for different mediums
  • Writing principles
  • Strategic copywriting
  • Meeting copywriting deadlines
  • Adapting copy for your target market

Module 8 – Paid Advertising and Marketing

  • Search advertising on the SERPS
  • Display advertising
  • Video marketing and advertising
  • Keyword research
  • Designing PPC advertising copy for search engine marketing
  • Social media advertising
  • Using analytics for paid advertising

Module 9 – Advertising on Social Media Platforms

  • Introduction to advertising
  • Understanding your target audience
  • Establishing the right payment models for your business goals
  • Facebook advert designing
  • Instagram advert designing and formatting
  • Twitter advert creation
  • LinkedIn advertising creation and design
  • YouTube Advertising and design strategies
  • Setting up marketing budgets for different platforms
  • Understanding your advertising metrics and setting KPI’s

Module 10 – E-mail Marketing

  • Different types of email marketing
  • Email marketing strategy
  • Email metrics and KPI’s
  • Writing for email marketing
  • Audience segmentation
  • Conversion optimisation for email
  • Defining email objectives

Module 11 – Mobile Digital Marketing

  • Mobile communication
  • SMS marketing
  • UX for mobile
  • Writing for mobile
  • MMS marketing
  • Mobile user behaviour
  • Mobile marketing strategy
  • Measuring your mobile marketing efforts


40% upfront discount for students funding the course privately

R12650total payment
  • Deposit R3200
  • R2363 (4 months)

R12650total payment
  • Deposit R2900
  • R1393 (7 months)

R23100total payment
  • Deposit R3200
  • R2843 (7 months)

R23100total payment
  • Deposit R2900
  • R1554 (13 months)

40% upfront discount for students funding the course privately



The CPD Certification Service

Member of the IAB SA

How to Study

The Digital Marketing Course is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in digital marketing.

Digital school of marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study marketing:

  • Slides with digital marketing information pertaining to each module and subject
  • Infographics designed specifically learning outcomes
  • Videos designed specifically for the learning programme
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

Virtual Sessions

Get the most out of your Digital Marketing course experience and join our live and on-demand virtual class community.

Enjoy the benefits of classroom learning from the comfort of your own home on any device.

  • Covers the core modules of Digital Marketing
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 88 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of like-minded individuals

Virtual lectures Start: Contact your consultant

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Digital Marketing Course accredited?

    Yes – the Online Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body. There are two modules which are accredited unit standards in this specific course totalling 23 unit standard credits.

    The other modules are specific to the field of digital marketing and what knowledge you will need to succeed within this vocation.

    How long will it take me to complete this Digital Marketing course?

    On average students take 12 weeks to complete this digital marketing course. However, if you need longer to complete your marketing studies – you will be able to.

    When can I start the Digital Marketing Course?

    This digital marketing course, which gives a thorough grounding in digital strategy, can be started at any time of the year. You may start studying the digital marketing the course whenever you are ready.

    The Digital Marketing Course is offered throughout the year. So you can start your digital marketing studies whenever the time is right for you!

    Where can I work with the Digital Marketing Certification?

    The Digital marketing course is designed for you to step into any digital marketing position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished the course.

    Why are Digital Marketing skills needed in The workplace?

    The shift of how consumers find products has changed significantly in the age of digital marketing.

    The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing skills.

    It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalize on this growing trend. – If you would like a quote for your company for the digital marketing course please get in touch and we will gladly prepare one for you.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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