The Intermediate Digital Marketing Course offered by DSM is specifically tailored for individuals and businesses looking to deepen their understanding of digital marketing in a dynamic online environment. This course provides a thorough exploration of digital marketing principles, ranging from the basics to more advanced techniques, ensuring that you are well-equipped to handle the challenges and opportunities of marketing in the digital age.
Throughout the duration of this course, you will engage with a curriculum designed to enhance your existing marketing skills while introducing you to new strategies and tools that are essential for success in today’s competitive digital landscape. Whether you aim to advance in your current career, increase your marketability, or improve the digital presence of your business, this course offers the resources and knowledge needed to achieve those goals.
By the end of the course, you will not only have a solid foundation in the core aspects of digital marketing but also possess the advanced skills to implement complex campaigns that drive real results. This blend of theoretical knowledge and practical application ensures that once you complete this intermediate digital marketing course, you’ll be ready to confidently tackle the challenges of the modern marketing world and propel your career or business forward.
Who is this course suited for?
- Working professionals wanting to understand the digital marketing space
- Beginners looking to learn more about digital marketing strategy and execution
- Existing marketing professionals wanting to up their game in digital marketing
Course Duration:
3 – 4 months
If you would like something more advanced then please see the Advanced Digital Marketing Course.
In this Intermediate Digital Marketing Course You will learn:
- WordPress – learn how to get your website online and how to customise your website
- Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques.
- Paid (PPC) – how to design search and display advertising on Google’s ad platform and how to optimise them for best results using web analytics.
- Social Media Marketing Management – how to advertise, write, manage and optimise social media marketing campaigns on different social media channels.
- Email Marketing – how to design an effective email, segment your audience base and optimise your email marketing for performance.
- Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
- Digital Marketing Strategy – how to build a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
- Digital Copy Writing – how to write for your target audience on different mediums and channels for the web using best practice techniques.
- Content Marketing – how to design compelling, unique and shareable content for different kinds of target markets.
- Marketing Management – the fundamental concepts of marketing management and selling and how they tie in with digital marketing channels and technology-based thinking.
*See the modular breakdown for a comprehensive understanding of what you will learn on this Intermediate Digital Marketing Course.
Accreditations and Endorsements
- MICT (SETA)
- CPD services body of the United Kingdom
- Digital School of Marketing is a member of the IAB.
* Digital School of Marketing is BEE compliant
If you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this online Intermediate Digital Marketing Course is just for you!
