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SEO and Web Analytics Course

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SEO and Web Analytics Course

Course Description

Unlock the potential of your website with our SEO and Web Analytics Course, designed to propel your site to the top of search engine results. Essential for anyone passionate about marketing, statistics, and website mechanics, this course covers both on-page and off-page SEO strategies, as well as the technical aspects of web analytics. Over a 3-month period, you’ll become proficient in optimizing websites and analyzing web data, skills critical in today’s digital landscape. Accredited by MICT SETA and endorsed internationally, this certification will significantly enhance your marketability as an SEO and Web Analytics specialist.

If you have a passion for marketing, statistics, and technical knowledge of websites then these online SEO classes and training is for you!

DURATION:

The SEO Course and Web Analytics Course can be completed on average over a 3-month period. It ensures that you are ready to face the on-page, off-page, and technical aspects of SEO optimisation and Web Analytics.

Digital School of Marketing is MICT SETA accredited and is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore, your SEO course is internationally transferable and endorsed.

After completing this SEO training course, you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.

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Modules

  • History of the Internet
  • They psychology behind user intent

  • Onsite and offsite methodologies
  • White hat SEO techniques
  • History of the algorithm
  • Structure of a website
  • Different types of sitemaps

  • User experience methodologies
  • Information architecture and website speed

  • Correct website labelling techniques
  • Construction of meta tags and titles
  • How to use ALT text
  • How to internally link your website

  • Identifying SEO problems
  • Duplicate problems and how to resolve them
  • Correct principles of URL writing

  • Writing for humans and search engine bots
  • Keyword research
  • Writing SEO content for your target market
  • Optimising all elements for SEO

  • Avoiding link building spam
  • Correct link building strategies
  • Creating link bait
  • Building a backlink portfolio

Web analytics is an essential tool to have with which you’ll be able to measure and optimise your website and make improvements to your marketing plan. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

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Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R9900total payment
  • Deposit R3200

  • R2233 (3 months)

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UPFRONT
R8910once off

  • 10% Discount

    Save R990

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DEBIT ORDER
R9900total payment
  • Deposit R2900

  • R1400 (5 months)

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50% upfront discount for students funding the course privately

Accreditation

The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs.

These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)
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What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    On average students take 8 weeks to complete this SEO and Web Analytics course. However, if you need additional time to complete the course you will be able to.

    SEO and Web Analytics course can be started any time of the year. You may start the course whenever you are ready.

    You can step into any marketing and advertising agency with this vocation as well as to offer your services privately as an SEO professional.

    No study pack will be received. All course information is available online.

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