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SEO & WEB ANALYTICS
COURSE
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SEO AND WEB ANALYTICS COURSE

Course Description
Modules
How you can study at DSM
Accreditation

Course Description

As the world of digital becomes increasingly crowded by the day so the need to optimise your website becomes more important. Search Engine Optimisation (SEO) and Web Analytics is not a luxury but an absolute necessity.

Receive a 45% discount on all courses and a free Brand Management course for August!

The Search Engine Optimisation (SEO) and Web Analytics Certification Course will teach you what it takes for your website to reach the number one spot on search engine results pages.

If you have a passion for marketing, statistics and technical knowledge of websites then this course is definitely for you!

The SEO and Web Analytics Course can be completed on average over a 3-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics.

Digital School of Marketing is MICT SETA accredited and is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your course is internationally transferable and endorsed.

The course offers 60 CPD points with SABPP.

After completing this SEO course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.

Modules

Introduction to Search Engine Optimisation (SEO)

  • History of the Internet
  • They psychology behind user intent

Fundamentals of SEO

  • Onsite and offsite methodologies
  • White hat SEO techniques
  • History of the algorithm
  • Structure of a website
  • Different types of sitemaps

SEO for the User

  • User experience methodologies
  • Information architecture and website speed

Labelling the Website

  • Correct website labelling techniques
  • Construction of meta tags and titles
  • How to use ALT text
  • How to internally link your website

Identifying Website Problems

  • Identifying SEO problems
  • Duplicate problems and how to resolve them
  • Correct principles of URL writing

SEO Content

  • Writing for humans and search engine bots
  • Keyword research
  • Writing SEO content for your target market
  • Optimising all elements for SEO

Link Building Techniques

  • Avoiding link building spam
  • Correct link building strategies
  • Creating link bait
  • Building a backlink portfolio

Web Analytics
Web analytics is an essential tool to have with which you’ll be able to measure and optimise your website and make improvements to your marketing plan. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

How you can study at DSM

The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs. These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

Accreditation

The CPD Certification Service

DSM CPD UK

Member of the IAB SA

DSM IAB

SABPP

DSM SABPP
Pricing

Pricing

PAYMENT PLAN
R 9000total payment
  • Deposit: R 3200
  • R 1933,33 (3 months)
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UPFRONT
R4950once off
  • 45% Discount
  • Save R4050
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DEBIT ORDER
R 9000total payment
  • Deposit : R 2900
  • R 1016,67 (6 months)
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  • SEO and Web Analytics Course

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    • TERMS AND CONDITIONS
      1. Your use of this and any other websites of Digital School of Marketing is subject to the terms and conditions as set out below, including, but not limited to the documents that may be referred to in some of the clauses;
      2. By making use of this website, you acknowledge that you have read these terms and conditions and agree to be bound by and comply with them;
      3. A student selecting to purchase any of the courses offered by Digital School of Marketing and electing to utilise the online learning platform, shall need to have access to a computer and/or laptop as well as a stable internet connection as the online platform cannot function without such a connection;
      4. Digital School of Marketing shall not be held liable in any manner or form, due to a student not having the required access to a computer, laptop and a stable internet connection;
      5. The agreement between Digital School of Marketing and a student will commence on the date which the student receives their online access, which the student will only obtain once payment is received;
      6. Payment shall be made in the manner and in accordance with the payment option the student has selected;
      7. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement within the period of 5 (five) working days, the student will only be entitled to a refund of 50% of the fees paid to Digital School of Marketing;
      8. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement before the student has completed the selected course but after the 5 (five) working day period, the student will not be entitled to a refund from Digital School of Marketing;
      9. Should the student cancel this agreement, the student shall make payment to Digital School of Marketing all future arrear amounts as well as all current amounts due as at the date of termination;
      10. Should the student fail to make payment to Digital School of Marketing in terms of all arrear amounts as well as all current amounts due as at the date of termination, Digital School of Marketing reserves the right to take any further legal action to recover all outstanding amounts;
      11. All merchandising material received by a student from Digital School of Marketing will only be accepted on return should the merchandising material remain unopened. Should the merchandising material be damaged or opened, Digital School of Marketing will not be liable for a refund on any such items;
      12. Digital School of Marketing, Bank: Standard Bank, Branch: Sandton City, Account Number: 300127014, Branch Code: 051001.
      13. All manuals, promotional material and assessments form part of the selected course package, should a student lose or damage any of the study material they have received, manuals may only be reissued upon receipt of payment of R450 excluding the courier service;
      14. Certificates will be available and issued within a 6 – 8 week period after the course has been successfully completed and will be distributed electronically in PDF format;
      15. All students are to take accountability for lost POE’s within their care, lost POE’s will only be reprinted upon receipt of payment of R200 excluding the courier service;
      16. Should a student be in breach of this agreement by way of failure to make payment, Digital School of Marketing will not be held liable for any damage or loss suffered due to suspension of services including but not limited to the online learning platform;
      17. If any provision of the Agreement shall be found by any Court or administrative body of competent jurisdiction to be invalid or unenforceable, the invalidity or unenforceability of the said provision shall not affect the other provisions of the Agreement and all provisions not affected by such invalidity or unenforceability shall remain in full force and effect. The parties hereby agree to attempt to substitute for any invalid or unenforceable provision a valid or enforceable provision, with the retention of the economic, legal and commercial objectives of the said invalid or unenforceable provision;
      18. This Agreement, together with all schedules, appendices, Service Schedules, annexures and/or amendments from time to time and any specifically referenced documents if applicable, constitutes the complete and exclusive statement of the Agreement between the Parties and supersedes all prior or contemporaneous agreements, promises, representations, understandings and negotiations between the Parties, whether written or oral, with respect to the subject matter hereof;
      19. Neither Digital School of Marketing, the trainers, their employees, any agents, guest nor other persons associated with Digital School of Marketing will be held responsible for any claim arising from an incident which may occur whilst students are on the premises or transported to any chosen venue by or on behalf of any of the said persons.
      Learner Agreement | The Learner
      To successfully master these unit standard/s, you are required to:
      • Study the content of this unit/s
      What is expected of me the learner
      • Complete all activities indicated in this unit/s
      • Utilise your coach and colleagues as learning resources, and
      • Verify your learning progress with your coach/facilitator
      • Learners will be on time for all activities
      • Learners will inform the workplace coach/mentor of any absence
      Learner roles and responsibilities
      • All cell phones off during learning activities
      • Learners to pay attention and do their best
      • Learners to prepare for learning activities and to meet time restraints
      • Learners to ask if they do not understand
      The Provider The provider will ensure that quality ETD practices are followed and will:
      • Encourage constructive feedback to all learners
      • Provide constructive feedback to all ETD staff
      The Provider roles and responsibilities
      • Ensure learner support is provided
      • Encourage learners to do additional research
      • Will provide learner access to additional resources
      • Quality assures the learning process internally
      • Encourage the environment that is conductive to learning
      Workplace
      • The workplace component contributes to what learning should take place during the program
      Description
      • Competence consist of knowledge in the head (which you acquire during classroom sessions), skills in the hands (practice in the workplace) and a positive attitude in your heart.
      Workplace coach and mentor
      • The workplace coach or mentor has the important task to guide you in the workplace
      • The workplace coach and mentor should:
      • Allow you to practice skills
      Roles and responsibilities
      • Give you constructive feedback
      • Share company specific rules and regulations with you
      • Share experience with you
      • Allow you to attend theoretical training sessions

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FREQUENTLY ASKED QUESTIONS

How long will it take me to complete this course?
What are the payment plans available?
Where is Digital School of Marketing Head Office?
Is there student support?
When can I start the course?
Why choose Digital School of Marketing?
How old do I have to be to start a course at DSM?
Where can I work with the SEO and Web Analytics Certification?
When does the debit order run?
If I choose the debit order option, will I be billed more than the monthly course instalments?
Can I freeze my debit order?
Do I receive a study pack?

How long will it take me to complete this course?

On average students take 8 weeks to complete the course. However if you need additional time to complete the course you will be able to.

What are the payment plans available?

There are an abundance of payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured eft payment plans with instalments.

Where is Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained subject matter experts. You can contact our student advisory team via phone, email or on your online dashboard.

When can I start the course?

Courses can be started any time of the year. You may start the course whenever you are ready.

Why choose Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital industry. All industry benchmarks and standards have been met.

How old do I have to be to start a course at DSM?

You have to be 17 years old to be eligible to start the SEO and Web analytics course.

Where can I work with the SEO and Web Analytics Certification?

You can step into any marketing and advertising agency with this vocation as well as to offer your services privately as an SEO professional.

When does the debit order run?

The debit order runs on the last working day of every month.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Do I receive a study pack?

No study pack will be received. All course information is available online.

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