fbpixel

SEO and Web Analytics Course

SEO and Web Analytics Course

Course Description

Unlock the potential of your website with our SEO and Web Analytics Course, designed to propel your site to the top of search engine results. Essential for anyone passionate about marketing, statistics, and website mechanics, this course covers both on-page and off-page SEO strategies, as well as the technical aspects of web analytics. Over a 3-month period, you’ll become proficient in optimizing websites and analyzing web data, skills critical in today’s digital landscape. Accredited by MICT SETA and endorsed internationally, this certification will significantly enhance your marketability as an SEO and Web Analytics specialist.

If you have a passion for marketing, statistics, and technical knowledge of websites then these online SEO classes and training is for you!

DURATION:

The SEO Course and Web Analytics Course can be completed on average over a 3-month period. It ensures that you are ready to face the on-page, off-page, and technical aspects of SEO optimisation and Web Analytics.

Digital School of Marketing is MICT SETA accredited and is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore, your SEO course is internationally transferable and endorsed.

After completing this SEO training course, you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of SEO & Web Analytics course modules:

Module 1 – Introduction to Search Engine Optimisation (SEO)

  • History of the Internet
  • They psychology behind user intent

Module 2 – Fundamentals of SEO

  • Onsite and offsite methodologies
  • White hat SEO techniques
  • History of the algorithm
  • Structure of a website
  • Different types of sitemaps

Module 3 – SEO for the User

  • User experience methodologies
  • Information architecture and website speed

Module 4 – Labelling the Website

  • Correct website labelling techniques
  • Construction of meta tags and titles
  • How to use ALT text
  • How to internally link your website

Module 5 – Identifying Website Problems

  • Identifying SEO problems
  • Duplicate problems and how to resolve them
  • Correct principles of URL writing

Module 6 – SEO Content

  • Writing for humans and search engine bots
  • Keyword research
  • Writing SEO content for your target market
  • Optimising all elements for SEO

Module 7 – Link Building Techniques

  • Avoiding link building spam
  • Correct link building strategies
  • Creating link bait
  • Building a backlink portfolio

Module 8 – Web Analytics
Web analytics is an essential tool to have with which you’ll be able to measure and optimise your website and make improvements to your marketing plan. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R9900total payment
  • Deposit R3200
  • R2233 (3 months)

DEBIT ORDER
R9900total payment
  • Deposit R2900
  • R1400 (5 months)

50% upfront discount for students funding the course privately

Accreditation

The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs.

These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry







    Register Now

    "*" indicates required fields

    Hidden
    Hidden

    Please accept our Terms & Conditions and Privacy Policy
    NOTE: By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You can just opt-out of receiving communication at any time.

    I accept the terms and privacy policies*
    This field is for validation purposes and should be left unchanged.
    *By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt-out of receiving communication at any time.

    Frequently Asked Questions

    How long will it take me to complete this course?

    On average students take 8 weeks to complete this SEO and Web Analytics course. However, if you need additional time to complete the course you will be able to.


    When can I start the course?

    SEO and Web Analytics course can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the SEO and Web Analytics Certification?

    You can step into any marketing and advertising agency with this vocation as well as to offer your services privately as an SEO professional.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Related Courses

    Advanced Digital Marketing Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 8 months

    Embark on a journey to master the intricacies of becoming an exceptional digital marketer with our Advanced Digital Marketing Course. This comprehensive program equips you with unparalleled skills to craft and implement innovative digital marketing strategies, setting you apart as a leader in the dynamic digital marketing landscape.

    NQF Level: 5
    Credits: 37
    SAQA ID: 10064,244612,10147

    Basic Digital Marketing Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 2 to 3 months

    Dive into the core principles of digital marketing through the Basic Digital Marketing Course offered by DSM, accredited by the prestigious United Kingdom Services CPD Body. This foundational program is your gateway to understanding the vast digital marketing landscape, positioning you for a thriving career in a field that’s experiencing exponential growth.

    Basic Social Media Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 2 to 3 months

    Explore the fundamentals of key social media platforms with the Basic Social Media
    Marketing Course from the Digital School of Marketing. Dive into essential social media marketing knowledge to elevate your skills. Click to learn everything necessary to excel in social media marketing.

    Intermediate Digital Marketing Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 6 months

    In this digital marketing course, you’ll gain an in-depth understanding of the essential aspects of
    digital marketing, crucial for making a notable difference in your company’s profitability. Learn
    about the latest trends and strategies in South Africa and globally to enhance your impact.

    NQF Level: 5
    Credits: 24
    SAQA ID: 10064,244612

    Intermediate Social Media Marketing Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 6 months

    All organisations need to have a solid understanding of how to market and grow their brands on social media. As such they need a solid social media strategy. Learn how to put such a strategy together in our Intermediate Social Media Marketing Course. If you’re also looking for group social media skills training to upskill your team, contact us today!

    NQF Level: 5
    Credits: 24
    SAQA ID: 10064,244612

    Paid Advertising and Web Analytics Course

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    This advanced course delves into various paid advertising channels, teaching you to optimize and customize your adverts to meet your business’s specific needs and effectively reach your target market. Gain the skills to craft strategic, impactful ads that resonate with your audience and drive results.

    NQF Level: 5
    Credits: 30
    SAQA ID: 10064,244612,244560

    Professional Marketing and Business Certificate

    Categories
    Digital Marketing Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 18 to 24 months

    Engage with an extensive marketing course that covers not only digital marketing but also graphic design, brand/product management, HR, and PR. This robust online program is perfect for aspiring professionals, forward-thinking managers, and entrepreneurs eager for development, offering a well-rounded foundation for business growth.

    NQF Level: 5
    Credits: 33
    SAQA ID: 10064,244612,244560,13483

    Request Course Prospectus







      Book a discovery call