SEO and Web Analytics Course

SEO and Web Analytics Course

Course Description

As the world of digital becomes increasingly crowded by the day so the need to optimise your website becomes more important. Search Engine Optimisation (SEO) and Web Analytics is not a luxury but an absolute necessity.

The Search Engine Optimisation (SEO) and Web Analytics Certification Course will teach you what it takes for your website to reach the number one spot on search engine results pages.

If you have a passion for marketing, statistics and technical knowledge of websites then this course is definitely for you!

The SEO and Web Analytics Course can be completed on average over a 3-month period. It ensures that you are ready to face the on-page, off-page and technical aspects of SEO and Web Analytics.

Digital School of Marketing is MICT SETA accredited and is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your course is internationally transferable and endorsed.

The course offers 60 CPD points with SABPP.

After completing this SEO course you will be well on your way to be able to enter the job market or increase your position as a comprehensive SEO and Web Analytics specialist.


Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of SEO & Web Analytics course modules:

Module 1 – Introduction to Search Engine Optimisation (SEO)

  • History of the Internet
  • They psychology behind user intent

Module 2 – Fundamentals of SEO

  • Onsite and offsite methodologies
  • White hat SEO techniques
  • History of the algorithm
  • Structure of a website
  • Different types of sitemaps

Module 3 – SEO for the User

  • User experience methodologies
  • Information architecture and website speed

Module 4 – Labelling the Website

  • Correct website labelling techniques
  • Construction of meta tags and titles
  • How to use ALT text
  • How to internally link your website

Module 5 – Identifying Website Problems

  • Identifying SEO problems
  • Duplicate problems and how to resolve them
  • Correct principles of URL writing

Module 6 – SEO Content

  • Writing for humans and search engine bots
  • Keyword research
  • Writing SEO content for your target market
  • Optimising all elements for SEO

Module 7 – Link Building Techniques

  • Avoiding link building spam
  • Correct link building strategies
  • Creating link bait
  • Building a backlink portfolio

Module 8 – Web Analytics
Web analytics is an essential tool to have with which you’ll be able to measure and optimise your website and make improvements to your marketing plan. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

We offer an additional 10% upfront discount to students that are paying for themselves


R9900total payment
  • Deposit R3200
  • R2233 (3 months)

R9900total payment
  • Deposit R2900
  • R1400 (5 months)


The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs.

These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    How long will it take me to complete this course?

    On average students take 8 weeks to complete this SEO and Web Analytics course. However, if you need additional time to complete the course you will be able to.

    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.

    Where can I work with the SEO and Web Analytics Certification?

    You can step into any marketing and advertising agency with this vocation as well as to offer your services privately as an SEO professional.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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