Paid Advertising and Web Analytics Course

Paid Advertising and Web Analytics Course

Course Description

The digital marketing world as we know it would no longer exist if it were not for paid advertising. Paid advertising has changed the landscape of marketing and redefined many job roles in the marketing field as we have understood these for many years. See below if this Paid Advertising and Web Analytics Course is for you.

What are the outcomes of this course?

In this advanced paid advertising course you will learn all about the different channels of paid advertising from search engine advertising to display and social media advertising. You will also learn how to optimise your adverts and tailor these to suit the needs of your business and target market’s profiles and needs.

You will learn the different payment methods used for these channels and how to pick and design approaches that are suited for your business objectives.

Understanding web analytics and how to optimise your campaigns based on this data is an added benefit to your career prospects in the field of digital marketing and the (DSM) Digital School of Marketing will enable you to fulfil both these functions with ease and absolute capability.

The Digital School of Marketing is locally accredited through MICT SETA and is internationally endorsed by the CPD services body of the United Kingdom. Therefore your course is locally and internationally transferable and endorsed.

PPC managers are high in demand in any company and marketing agency. They are not only well paid but well respected as strategic decision makers in the marketing and advertising field.

After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive Paid Advertising (PPC) and Web Analytics Specialist.



Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Paid Advertising and Web Analytics course modules:

Module 1 – Introduction to Paid Advertising
In this module we give you a brief introduction to all the different advertising channels and how they fit into the larger marketing and advertising objectives.

Module 2 – Planning a Digital Strategy
No marketing and advertising plan is complete without a rock solid strategy and in this part of the course we teach you how to plan a marketing and advertising strategy based on the needs of your organisation and target market.

Module 3 – Paid Social Media Advertising
Here we uncover the different social media channels and their advertising options; how they fit into the objectives of your organisation and how you can best use these channels to get your message out and gain maximum return.

Module 4 – Search Engine Advertising
In this section we teach you the in’s and out’s of search engine advertising. After you have successfully completed this, you will understand how to craft well-written search advert and understand how to optimise them so they can enhance your marketing and advertising goals.

 Module 5 – Display Advertising
We will educate you on display best practice, how to get your display advert seen, programmatic advertising history, remarketing and a whole host of different advertising tools and methods of display advertising you can utilise for yourself or any organisation.

Module 6 – Web Analytics
Web analytics is an essential tool to have as with it you’ll be able to measure and optimise your website. You’ll be able to make improvements to your site and advertising campaigns. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Optimisation on different social media tools
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

We offer an additional 10% upfront discount to students that are paying for themselves


R10450total payment
  • Deposit R3200
  • R2417 (3 months)

R10450total payment
  • Deposit R2900
  • R1510 (5 months)



The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs. These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Paid Advertising and Web Analytics Accredited?

    Yes the Course is accredited through MICT SETA. The course is an 30 credit course with additional modules specifically designed to enrich you with the knowledge of paid advertising channels and optimizing these channels along with the sound knowledge of web analytics.

    How long will it take me to complete this course?

    On average students take 10 weeks to complete the course. However if you need longer to complete the course you will be able to do so.

    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.

    Where can I work with the Paid Advertising and Web Analytics Certification?

    The courses are designed for you to step into any PPC and paid Marketing division in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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