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Paid Advertising and Web Analytics Course

Paid Advertising and Web Analytics Course

Course Description

Discover the transformative power of paid advertising in the digital marketing landscape with our advanced PPC Paid Advertising and Web Analytics Course. This course offers a deep dive into various channels of paid advertising including search engine, display, and social media advertising. You’ll learn to tailor and optimize advertisements to meet specific business and target market needs, employing diverse payment methods and strategic approaches. Additionally, gain expertise in web analytics to enhance your campaigns and boost your career prospects.

This Paid Advertising and Web Analytics Course is accredited by MICT SETA and QLS (Quality License Scheme UK) making it internationally endorsed, making your skills globally transferable. Propel your career forward as a PPC and Web Analytics Specialist with this comprehensive training program.

 


What are the outcomes of the Paid Advertising and Web Analytics Course?

In this advanced Paid Advertising Course, you will learn all about the different channels of paid advertising from search engine advertising to display and social media advertising. You will also learn how to optimise your adverts and tailor these to suit the needs of your business and target market’s profiles and needs.

You will learn the different payment methods used for these channels and how to pick and design approaches that are suited for your business objectives.

Understanding web analytics and how to optimise your campaigns based on this data is an added benefit to your career prospects in the field of digital marketing and the (DSM) Digital School of Marketing will enable you to fulfil both these functions with ease and absolute capability.

The Digital School of Marketing is locally accredited through MICT SETA and is internationally endorsed by the CPD services body of the United Kingdom. Therefore, Paid Advertising and Web Analytics Course is locally and internationally transferable and endorsed.

PPC managers are high in demand in any company and marketing agency. They are not only well paid but well respected as strategic decision makers in the marketing and advertising field.

After completing the Paid Advertising and Web Analytics Course,  you will be well on your way to be able to enter the job market or increase your position as a comprehensive Paid Advertising (PPC) and Web Analytics Specialist.

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 – Introduction to Paid Advertising
In this module we give you a brief introduction to all the different advertising channels and how they fit into the larger marketing and advertising objectives.

Module 2 – Planning a Digital Strategy
No marketing and advertising plan is complete without a rock solid strategy and in this part of the course we teach you how to plan a marketing and advertising strategy based on the needs of your organisation and target market.

Module 3 – Paid Social Media Advertising
Here we uncover the different social media channels and their advertising options; how they fit into the objectives of your organisation and how you can best use these channels to get your message out and gain maximum return.

Module 4 – Search Engine Advertising
In this section we teach you the in’s and out’s of search engine advertising. After you have successfully completed this, you will understand how to craft well-written search advert and understand how to optimise them so they can enhance your marketing and advertising goals.

 Module 5 – Display Advertising
We will educate you on display best practice, how to get your display advert seen, programmatic advertising history, remarketing and a whole host of different advertising tools and methods of display advertising you can utilise for yourself or any organisation.

Module 6 – Web Analytics
Web analytics is an essential tool to have as with it you’ll be able to measure and optimise your website. You’ll be able to make improvements to your site and advertising campaigns. In this module, you’ll learn about:

  • Web Analytics,
  • Cookies and tracking,
  • Optimisation on different social media tools
  • Key terms and concepts in analytics, and
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic and then finding ways to improve on it is the name of the game!

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1510 (5 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

The Paid Advertising and Web Analytics Course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs. These include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Paid Advertising and Web Analytics Accredited?

    Yes the Course is accredited through MICT SETA. The course is a 30 credit course with additional modules specifically designed to enrich you with the knowledge of paid advertising channels and optimizing these channels along with the sound knowledge of web analytics.


    How long will it take me to complete this course?

    On average students take 10 weeks to complete the course. However if you need longer to complete the course you will be able to do so.


    When can I start the course?

    The Paid Advertising And Web Analytics Course can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Paid Advertising and Web Analytics Certification?

    The courses are designed for you to step into any PPC and paid Marketing division in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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