PAID ADVERTISING AND WEB ANALYTICS COURSE
The digital marketing world as we know it would no longer exist if it were not for paid advertising. Paid advertising has changed the landscape of marketing and redefined many job roles in the marketing field as we have understood these for many years. See below if this Paid Advertising and Web Analytics Course is for you.
In this advanced paid advertising course you will learn all about the different channels of paid advertising from search engine advertising to display and social media advertising. You will also learn how to optimise your adverts and tailor these to suit the needs of your business and target market’s profiles and needs.
You will learn the different payment methods used for these channels and how to pick and design approaches that are suited for your business objectives.
Understanding web analytics and how to optimise your campaigns based on this data is an added benefit to your career prospects in the field of digital marketing and the (DSM) Digital School of Marketing will enable you to fulfil both these functions with ease and absolute capability.
The Digital School of Marketing is locally accredited through MICT SETA and is internationally endorsed by the CPD services body of the United Kingdom. Therefore your course is locally and internationally transferable and endorsed.
PPC managers are high in demand in any company and marketing agency. They are not only well paid but well respected as strategic decision makers in the marketing and advertising field.
After completing this course you will be well on your way to be able to enter the job market or increase your position as a comprehensive Paid Advertising (PPC) and Web Analytics Specialist.
Introduction to Paid Advertising
In this module we give you a brief introduction to all the different advertising channels and how they fit into the larger marketing and advertising objectives.
Planning a Digital Strategy
No marketing and advertising plan is complete without a rock solid strategy and in this part of the course we teach you how to plan a marketing and advertising strategy based on the needs of your organisation and target market.
Paid Social Media Advertising
Here we uncover the different social media channels and their advertising options; how they fit into the objectives of your organisation and how you can best use these channels to get your message out and gain maximum return.
Search Engine Advertising
In this section we teach you the in’s and out’s of search engine advertising. After you have successfully completed this, you will understand how to craft well-written search advert and understand how to optimise them so they can enhance your marketing and advertising goals.
We will educate you on display best practice, how to get your display advert seen, programmatic advertising history, remarketing and a whole host of different advertising tools and methods of display advertising you can utilise for yourself or any organisation.
Web analytics is an essential tool to have as with it you’ll be able to measure and optimise your website. You’ll be able to make improvements to your site and advertising campaigns. In this module, you’ll learn about:
- Web Analytics,
- Cookies and tracking,
- Optimisation on different social media tools
- Key terms and concepts in analytics, and
- Segmentation in Google Analytics.
- Analysing your website’s traffic and then finding ways to improve on it is the name of the game!
How you can study at DSM
The course is delivered on our state-of-the-art online learning platform. It is full of videos and infographics for all your learning needs. These include:
- 200 videos
- 100 infographics
- Progress trackers
- Interactive feedback
Course pack includes:
- Online Access
- Branded USB stick
- Branded laptop bag
- Digital School of Marketing Travel Mug
- Digital School of Marketing cap
- Branded Digital School of Marketing Note Pad and Pen
The CPD Certification Service
Member of the IAB SA
FREQUENTLY ASKED QUESTIONS
Is the Paid Advertising and Web Analytics Accredited?
Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed to enrich you with the knowledge of paid advertising channels and optimizing these channels along with the sound knowledge of web analytics.
How long will it take me to complete this course?
On average students take 10 weeks to complete the course. However if you need longer to complete the course you will be able to do so.
What are the payment plans available?
There are various payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured eft payment plans with instalments.
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However, the courses are available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and course facilitators. You can contact the student advisory team via phone, email or on your online dashboard.
When can I start the course?
Courses can be started any time of the year. You may start the course whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 17 years old to be eligible to start the Paid Advertising and Web Analytics course.
Where can I work with the Paid Advertising and Web Analytics Certification?
The courses are designed for you to step into any PPC and paid Marketing division in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.
When does the debit order run?
The debit order runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
You will receive:
- Online access
- Branded USB stick
- Branded laptop backpack
- Branded travel mug
- Branded notepad
- Branded cap