Sales Management Course

Sales Management Course

Course Description

The sales team, the dynamic core of any organization, is pivotal in executing sales strategies that align with modern sales practices and organizational structures. This crucial team operates efficiently through effective sales training and management, swiftly converting prospects into sales.

To enhance this process, the leadership of a skilled sales manager is essential. A sales manager not only motivates the team to surpass previous sales achievements but also instills the agility and expertise needed to meet and exceed organizational sales goals. The Digital School of Marketing’s Sales Management Course provides in-depth sales training, equipping you with strategic insights and practical tools to lead your sales team toward achieving these goals. This sales course ensures that both sales managers and their teams are well-prepared to drive the business’s sales success.

The Digital School of Marketing’s (DSM’s) Sales Management Course will teach you how to understand sales goals and have a plan to achieve them. It will also give you the tools that you need to ensure that your sales team achieves the success of the organisational goals and objectives.

As a student you receive:

  • Login details for the sales management course
  • Student Support throughout the sales training certificate
  • Certificates for each successfully completed module (Digital copies)
  • A final certificate for the course (Hard copy and Digital copy)

How you will benefit

  • You will learn to take your sales techniques to new heights with this comprehensive sales training
  • You will learn how to effectively motivate the team
  • You will be empowered to lead a technologically advanced sales division
  • You will be empowered to understand how to marry marketing and sales together
  • You will understand how to set and comply with sales quotas
  • You will effectively be able to manage a sales team


*See the modular breakdown for an understanding of what you will learn on this Sales management course


Below is an exhaustive compilation of the course modules you will cover

Module 1 – The Role of Sales and Marketing

  • Communications strategies with sales and marketing teams
  • Sales management and sales training
  • Aligning strategies of sales and marketing
  • Sales in new digital environment
  • Customer relationship management
  • Adapting sales to the business environment

Module 2 – Marketing Communication Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Marketing communications concepts
  • Marketing communications channels
  • Lateral thinking in marketing
  • High and low thinking marketing strategies

Module 3 – Sales Funnels

  • Understanding the businesses sales funnel
  • Awareness in sales through sales funnelling
  • Purchase phase in sales
  • Retention in sales
  • Advocacy in sales
  • Multi-Channel marketing

Module 4 – Personal Selling

  • Understanding personal selling
  • Misconceptions about Personal Selling
  • B2B vs B2C Selling
  • Personal selling techniques
  • Time management in sales

Module 5 – Selling Processes

  • Selling processes of an organisation
  • Prospecting a new client through sales
  • Getting client buy in
  • Customer relationships building
  • Customer retention
  • Negotiation tactics

Module 6 – Sales Forecasting, Budgeting, and Pricing Strategies

  • Sales forecasting
  • Sales forecasting techniques
  • Pricing strategies in sales
  • Sales Budgeting
  • Sales quotas


Module 7 – Sales Planning and Requirements

  • Sales team structure
  • Centralisation and de-centralisation in sales
  • Departmentalising sales teams
  • Key account management
  • Recruitment and selection in sales teams 

Module 8 – Sales Training and Development

  • Sales team training
  • Sales training processes
  • Coordinating sales team training

Module 9 – Role of Technology in Sales

  • Introduction to information and technology
  • Sales management and IT
  • CRM systems in sales
  • CRM’s and Customer support
  • CRM implementation in organisations 

Module 10 – Leadership in Sales

  • Management and leadership
  • Motivational strategies in sales teams
  • Compensation Plan in sales management

Module 11 – Customer Service in Sales

  • Sales team evaluation
  • Sales volume analysis
  • Marketing cost analysis

Module 12 – Supervise a technical project team
(SAQA ID 10147 NQF 5, 14 credits)

  • Project management and supervision practices
  • Project team during the project initiating phase
  • Project planning
  • Project execution
  • Project monitoring and controlling phase


50% upfront discount for students funding the course privately

R10450total payment
  • Deposit R3200
  • R2417 (3 months)

R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately



Member of the IAB SA

QLS – (Quality license Scheme) UK

How to Study

What you’ll learn:

  • Sales forecasts, budgets and pricing strategies
  • Sales planning and planning for sales training
  • Decoding the role of technology in sales management
  • The role of leadership, management and compensation
  • Customer service evaluation
  • How sales and marketing function side by side
  • Personal selling best practices
  • Various selling processes
  • Sales marketing strategy
  • Using sales funnels in an organisational setting
  • Marketing communication concepts

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Sales Management Certification accredited?

    Yes, the Course is accredited through MICT SETA. The course contains  22 credits with additional modules specifically designed for sales management and marketing.

    How long will it take me to complete a sales management course?

    The duration to complete a Sales Management Course can vary depending on your pace of learning and availability. On average, students typically complete this sales training within 8 weeks. This sales course is designed to accommodate your schedule, allowing you the flexibility to extend the time needed to thoroughly engage with all the material. Whether you progress quickly or require a bit more time to digest the comprehensive sales training provided, the course structure ensures that you have the opportunity to master the concepts at your own pace without feeling rushed.

    When can I start a sales management course?

    You have the flexibility to start a Sales Management Course at any time that suits you best, as enrollment is open throughout the year. This approach allows you to begin the sales training when you feel most prepared and can dedicate the necessary time to fully engage with the sales course material. Whether you’re looking to immediately jump into enhancing your sales skills or planning to start at a later date that aligns with your professional or personal commitments, this sales course is designed to accommodate your schedule, enabling a seamless integration into your career development plans.

    Where can I work with the Sales Management Certification?

    The courses are designed for you to step into any sales management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Our head office is based in Randburg, Johannesburg. However, the Sales Management courses are available throughout South Africa and Internationally through online learning.


    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, you can start studying the Sales Management Course anytime during the year and the courses are available throughout South Africa.


    You have to be 17 years old to be eligible to start the Sales Training Course, which provides the best digital marketing course in South Africa.


    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!


    The debit order runs for the Sales Management Course on the last working day of every month.


    Yes! – Please contact us for a customised quote for the Sales Management for your employers.


    There are no strict prerequisites for enrolling in our Sales Management Course. However, it is beneficial for participants to have some basic understanding of sales concepts. This sales course is designed to cater to both beginners and experienced professionals seeking to enhance their skills through advanced sales training. Whether you’re starting your career in sales or looking to refine your sales management capabilities, this sales training will equip you with the necessary tools and insights.


    By participating in a Sales Management Course, you will acquire a robust set of skills essential for effective sales leadership. This sales training emphasises strategic planning, team leadership, customer relationship management, and performance analysis. Throughout the sales course, you will engage in practical exercises and case studies that simulate real-world sales scenarios, enabling you to apply what you’ve learned directly to managing sales teams and boosting organisational sales performance.


    Our Sales Management Course is delivered through a blend of online modules and interactive webinars, providing a comprehensive sales training experience. This flexible format allows you to access the sales course materials at your convenience and learn at your own pace. The digital platform is designed to facilitate engaging and effective sales training, complete with multimedia presentations, discussion forums, and direct support from experienced sales trainers. This method ensures that you receive a well-rounded education in sales management that is both accessible and practical.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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