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Digital Public Relations Course

Digital Public Relations Course

Course Description

The digital era has significantly transformed traditional public relations, introducing new methods and metrics for measuring PR effectiveness. Nowadays, consumers and stakeholders interact across a variety of digital media channels, and it’s crucial for PR professionals to engage with them effectively on these platforms.

DSM’s Digital Public Relations Course is designed to help you navigate these changes. You’ll learn how to create engaging content for different digital platforms like social media and blogs, ensuring your messages resonate with your audience. The course also focuses on measuring the impact of your digital PR efforts, teaching you how to use analytics to track engagement and understand audience reactions.

Additionally, this Public Relations Course emphasises strategic communication and relationship-building skills tailored for the digital world. You’ll learn how to not only respond quickly to online interactions but also to proactively engage with your audience to build a positive brand image and foster long-term loyalty. This approach prepares you to be an effective PR professional in today’s fast-paced digital landscape.


What are the outcomes of this course?

This Public Relations course will teach you how to meet the organisations and target market’s needs weaving in the fundamentals of traditional Public Relations into a digital world.

In this Digital Public Relations Course, you will learn the art and science of engaging with media on all different digital channels to enable you to spread your brand’s message through strategic communications.

The course holds accreditation from both MICT SETA and is endorsed by the IAB which means that you are guaranteed that your Public Relations qualification will give you the upper hand in this competitive digital world.

It is additionally endorsed by the QLS (Quality License Scheme) in the UK which makes this course internationally transferable.

Modules

  • History of Public Relations
  • Digital Communications
  • PR Reputation Management
  • Publicity at large
  • External and Internal Public Relations

  • Identification of stakeholders
  • Customer communication
  • Supplier relations
  • Socio cultural PR
  • Environmental PR
  • Government Relations

  • Writing for digital and traditional media
  • Writing press releases and Feature writing
  • Broadcast media PR
  • Managing and writing for blogs
  • Understand SEO for content
  • Content writing for Social Media

  • Pitching to journalists
  • Interpersonal skills in PR
  • Etiquette of media relations
  • Planning media campaigns
  • Managing editors

NQF 5 SAQA ID 10064

  • Marketing communications strategy
  • Lateral thinking
  • Sales and Marketing
  • Marketing Communications Mix
  • High and low thinking strategies

  • Digital communications strategy
  • Online Communications tools
  • Email Campaigns
  • Understanding website design for your target audience
  • Content Marketing and SEO

  • Online social media management
  • Viral social media
  • Strategic content marketing on social media
  • Crowdsourcing
  • Understanding different social media channels
  • Influencer marketing

  • Issue management
  • Assessing and evaluating crisis’s
  • Establishing a crisis management team
  • Module 10 -Evaluating and Measuring Public Relations
  • Understanding the fundamentals of measurement
  • Designing KPI’s for the client
  • Understanding website analytics
  • Measuring online sentiment
  • Creating a plan for maximum ROI

  • Developing a PR strategy Plan
  • Setting out goals and objectives
  • Defining an audience

NQF 5 SAQA ID 13483

  • Evaluate the effectiveness of systems supporting the PR event
  • Ensure quality and high standard performance of events
  • Communication and measuring the event success
  • Organising staffing for events
  • Aligning events with stakeholders target market

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R11000total payment
  • Deposit R3200
  • R2600 (3 months)

DEBIT ORDER
R11000total payment
  • Deposit R2900
  • R1350 (6 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

This Public Relations course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Yes, the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for Digital Public Relations and marketing.

    On average students take 10 weeks to complete the Digital Public Relations Course. However, if you need longer to complete the course you will be able to do so.

    The Public Relations course can be started at any time of the year you –  may start the course whenever you are ready.

    Digital Public Relations is a thriving industry. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with DSM. Alternatively, you’ll be able to join any media communications or digital marketing agency.

    No study pack will be received. All course information is available online.

    Our head office is based in Randburg, Johannesburg. However, Public Relations Course is available throughout South Africa and Internationally through online learning.

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, you can start studying the Digital Public Relations Course anytime during the year and the courses are available throughout South Africa.

    You have to be 17 years old to be eligible to start the Digital Public Relations Course, which provides the best digital marketing course in South Africa.

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Public Relations has never been this easy!

    The debit order runs for the Digital Public Relations course on the last working day of every month.

    Yes! – Please contact us for a customised quote for the Digital Public Relations certification for your employers.

    In our Digital Public Relations Course, you will learn essential skills such as crafting and distributing press releases, developing digital content strategies, managing social media profiles, and engaging in online community management. Additionally, the course covers crisis management, reputation management, and the use of digital tools to monitor and measure PR campaigns effectively.

    This course is designed to blend traditional PR fundamentals with modern digital strategies. You’ll explore how traditional media relations, such as press releases and events, are adapted for digital platforms. The course also teaches you how to leverage social media, blogs, and online analytics to achieve greater reach and impact for your PR campaigns, ensuring you can operate effectively in both arenas.

    Absolutely, the Digital Public Relations Course is ideal for enhancing your career prospects in digital marketing. By mastering the skills to manage an organisation’s online presence and reputation, you can open doors to roles not only in public relations but also in broader digital marketing fields. This course is particularly beneficial for those looking to specialize in content marketing, brand management, or social media strategy.

    Our Digital Public Relations Course is suitable for individuals from a variety of backgrounds, whether you’re new to the field or a seasoned professional looking to update your skills. While there are no strict prerequisites, having a basic understanding of marketing principles and social media platforms can be helpful. The course is designed to accommodate learners at different levels, providing a comprehensive education that builds from basic concepts to advanced strategies.

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