Digital Public Relations Course

Digital Public Relations Course

Course Description

The Digital Era has drastically changed the way traditional PR has been done and the way PR work is measured.

Consumers and stakeholders are met on a variety of different media channels and demand attention wherever they are met. It is the PR’s job to fulfil this function for the organisation and additionally for target market that the organisation is representing.

What are the outcomes of this course?

This Online Public Relations course will teach you how to meet the organisations and target market’s needs weaving in the fundamentals of traditional Public Relations into a digital world.

In this Digital Public Relations Course you will learn the art and science of engaging with media on all different digital channels to enable you to spread your brand’s message through strategic communications.

The course holds accreditation from both MICT SETA and is endorsed by the IAB which means that you are guaranteed that your Public Relations qualification will give you the upper hand in this competitive digital world.


Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Online Public Relations Course modules

Module 1 -Introduction to Digital Public Relations

  • History of Public Relations
  • Digital Communications
  • PR Reputation Management
  • Publicity at large
  • External and Internal Public Relations

Module 2-Managing Relationships With Stakeholders

  • Identification of stakeholders
  • Customer communication
  • Supplier relations
  • Socio cultural PR
  • Environmental PR
  • Government Relations

Module 3 -Content Creation and Management in PR

  • Writing for digital and traditional media
  • Writing press releases and Feature writing
  • Broadcast media PR
  • Managing and writing for blogs
  • Understand SEO for content
  • Content writing for Social Media

Module 4 -Building Relationships With The Media

  • Pitching to journalists
  • Interpersonal skills in PR
  • Etiquette of media relations
  • Planning media campaigns
  • Managing editors

Module 5 –Marketing Communication Concepts NQF 5 SAQA ID 10064

  • Marketing communications strategy
  • Lateral thinking
  • Sales and Marketing
  • Marketing Communications Mix
  • High and low thinking strategies

Module 6 -Online Public Relations

  • Digital communications strategy
  • Online Communications tools
  • Email Campaigns
  • Understanding website design for your target audience
  • Content Marketing and SEO

Module 7 -Public Relations and Social Media

  • Online social media management
  • Viral social media
  • Strategic content marketing on social media
  • Crowdsourcing
  • Understanding different social media channels
  • Influencer marketing

Module 8 -Crisis and Reputation Management

  • Issue management
  • Assessing and evaluating crisis’s
  • Establishing a crisis management team
  • Module 10 -Evaluating and Measuring Public Relations
  • Understanding the fundamentals of measurement
  • Designing KPI’s for the client
  • Understanding website analytics
  • Measuring online sentiment
  • Creating a plan for maximum ROI

Module 9 -Creating a Public Relations Plan

  • Developing a PR strategy Plan
  • Setting out goals and objectives
  • Defining an audience

Module 10 -Evaluate an event to ensure sustainable events NQF 5 SAQA ID 13483

  • Evaluate the effectiveness of systems supporting the PR event
  • Ensure quality and high standard performance of events
  • Communication and measuring the event success
  • Organising staffing for events
  • Aligning events with stakeholders target market

We offer an additional 10% upfront discount to students that are paying for themselves


R11000total payment
  • Deposit R3200
  • R2600 (3 months)

R11000total payment
  • Deposit R2900
  • R1350 (6 months)



The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Digital Public Relations course accredited?

    Yes, the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for Digital Public Relations and marketing.

    How long will it take me to complete this course?

    On average students take 10 weeks to complete the Digital Public Relations Course. However, if you need longer to complete the course you will be able to do so.

    When can I start the course?

    The Public Relations course can be started at any time of the year you –  may start the course whenever you are ready.

    Where can I work with the Public Relations Certification?

    Digital Public Relations is a thriving industry. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with DSM. Alternatively, you’ll be able to join any media communications or digital marketing agency.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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