The AI Course at the Digital School of Marketing is a dynamic, integrated online programme designed for seasoned professionals and newcomers eager to explore the world of Artificial Intelligence (AI). This course emphasises the essential principles of AI from the outset, covering key topics such as machine learning, neural networks, data analysis, and ethical AI practices. Participants will learn to create AI models that are technically robust but also ethical and functional in various applications.
Simultaneously, the course provides an in-depth exploration of AI’s impact on marketing, stressing the critical importance of leveraging AI to create more effective, data-driven marketing strategies. Participants will thoroughly understand AI’s role in consumer behaviour analysis, predictive analytics, and personalised marketing. The curriculum is comprehensive, spanning AI research and development strategies, stakeholder collaboration, user testing, data visualisation, and the creation of effective AI models, all aimed at enhancing marketing outcomes.
What can you do with the AI Course?
Develop AI Models: Use machine learning and neural network techniques to create models that solve real-world problems.
Enhance Marketing Strategies: Use AI to analyse consumer behaviour, predict trends, and personalise marketing efforts for better engagement and conversion rates.
Implement Data Analysis: Use advanced data analysis techniques to interpret large datasets and find valuable insights.
Ensure Ethical AI Practices: Understand and apply ethical guidelines to ensure AI models are fair, transparent, and responsible.
Optimise Business Processes: Use AI to streamline and improve various business processes, making them more efficient and effective.
Course duration:
4 – 8 months
