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Digital Copywriting and Content Marketing Course

Digital Copywriting and Content Marketing Course

Course Description

The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms –  it is here to stay!


What are the outcomes of this course?

If you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Online Copywriting Course!

On this online copywriting course, we’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.

The Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited copywriting course, you’ll open countless employment opportunities as a digital copywriter.

Digital School of Marketing is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your Digital Copywriting and Content Marketing course is internationally endorsed and transferable.

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Online Copywriting And Content Marketing Course modules

Module 1 – Introduction to Copywriting

  • Influencing your target market through copywriting and content marketing
  • Creating digital touchpoints
  • Creating press releases
  • Creating copy for mobile, emails and websites
  • Writing landing pages with SEO techniques

Module 2 – Approaching Your Content Marketing

  • Understanding personas
  • Creating your personas
  • Creating brand copywriting guidelines
  • Storytelling techniques

 Module 3 – SEO Copywriting Techniques

  • Defining your goals with keyword strategies
  • Defining site architecture based on keywords
  • Keyword research strategies
  • Keyword auditing tools

Module 4 – Defining Your Audience

  • Defining your target audience
  • Writing for your audience
  • Understanding user behaviour

Module 5 – Distribution of Content

  • Creating a content calendar
  • Creating content for different channels and platforms
  • Identification of content gaps
  • Repurposing content

Module 6 – Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Marketing communications
  • The marketing mix
  • High and low thinking strategies
  • Traditional and digital marketing techniques

Module 7 – How to write advertising copy
(SAQA ID 244612 NQF Level 5, 15 Credits)

  • Writing copy against specific guidelines
  • Writing copy for different mediums
  • Understanding your copies target market

Module 8 – Data Analytics in Content Marketing

  • Understanding your business objectives
  • Measuring your success metrics on different data tools

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

PAYMENT PLAN
R9900total payment
  • Deposit R3200
  • R2233 (3 months)

DEBIT ORDER
R9900total payment
  • Deposit R2900
  • R1400 (5 months)

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform which has hundreds of videos and infographics to ensure that you become the best content marketer you can be!

There are:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Digital Copy Writing and Content Marketing Accredited?

    Yes the digital copywriting course is accredited through MICT SETA. You will have 23 unit standard credits and additional unit standards relevant to the field of Copy writing and Content Marketing.


    How long will it take me to complete this course?

    It will take you roughly 10 weeks to complete this course however if you need longer then extra time will be awarded for you to successfully complete the course.


    When can I start the course?

    This copywriting course can be started any time of the year. You may start it whenever you are ready.


    Where can I work with the Digital Copy Writing and Content Marketing Certification?

    You can step into any position as a digital copy writer after course completion and also run your own business successfully as a writer, blogger.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Can I get a group course package?

    Yes. If you’re also looking for copywriting courses for your media or content team, contact us today!

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.


    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.


    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!


    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.


    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.


    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.


    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.


    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.


    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.


    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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