fbpixel

Digital Copywriting and Content Marketing Course

Digital Copywriting and Content Marketing Course

Course Description

The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms –  it is here to stay!


What are the outcomes of this course?

If you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Online Copywriting Course!

On this online copywriting course, we’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.

The Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited copywriting course, you’ll open countless employment opportunities as a digital copywriter.

Digital School of Marketing is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your Digital Copywriting and Content Marketing course is internationally endorsed and transferable.

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Online Copywriting And Content Marketing Course modules

Module 1 – Introduction to Copywriting

  • Influencing your target market through copywriting and content marketing
  • Creating digital touchpoints
  • Creating press releases
  • Creating copy for mobile, emails and websites
  • Writing landing pages with SEO techniques

Module 2 – Approaching Your Content Marketing

  • Understanding personas
  • Creating your personas
  • Creating brand copywriting guidelines
  • Storytelling techniques

 Module 3 – SEO Copywriting Techniques

  • Defining your goals with keyword strategies
  • Defining site architecture based on keywords
  • Keyword research strategies
  • Keyword auditing tools

Module 4 – Defining Your Audience

  • Defining your target audience
  • Writing for your audience
  • Understanding user behaviour

Module 5 – Distribution of Content

  • Creating a content calendar
  • Creating content for different channels and platforms
  • Identification of content gaps
  • Repurposing content

Module 6 – Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Marketing communications
  • The marketing mix
  • High and low thinking strategies
  • Traditional and digital marketing techniques

Module 7 – How to write advertising copy
(SAQA ID 244612 NQF Level 5, 15 Credits)

  • Writing copy against specific guidelines
  • Writing copy for different mediums
  • Understanding your copies target market

Module 8 – Data Analytics in Content Marketing

  • Understanding your business objectives
  • Measuring your success metrics on different data tools

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R9900total payment
  • Deposit R3200
  • R2233 (3 months)

DEBIT ORDER
R9900total payment
  • Deposit R2900
  • R1400 (5 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform which has hundreds of videos and infographics to ensure that you become the best content marketer you can be!

There are:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry







    Register Now

    "*" indicates required fields

    Hidden
    Hidden

    Please accept our Terms & Conditions and Privacy Policy
    NOTE: By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You can just opt-out of receiving communication at any time.

    I accept the terms and privacy policies*
    This field is for validation purposes and should be left unchanged.
    *By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt-out of receiving communication at any time.

    Frequently Asked Questions

    Is the Digital Copy Writing and Content Marketing Accredited?

    Yes the digital copywriting course is accredited through MICT SETA. You will have 23 unit standard credits and additional unit standards relevant to the field of Copy writing and Content Marketing.


    How long will it take me to complete this course?

    It will take you roughly 10 weeks to complete this course however if you need longer then extra time will be awarded for you to successfully complete the course.


    When can I start the course?

    This copywriting course can be started any time of the year. You may start it whenever you are ready.


    Where can I work with the Digital Copy Writing and Content Marketing Certification?

    You can step into any position as a digital copy writer after course completion and also run your own business successfully as a writer, blogger.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    Can I get a group course package?

    Yes. If you’re also looking for copywriting courses for your media or content team, contact us today!

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Related Courses

    Brand Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Dive into the realm of brand loyalty and consumer engagement with our Brand Management Course. Learn specialised techniques to make your customers fall in love with your brand, enhancing your skills whether you aim to become a brand manager or to bolster your marketing expertise.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Digital Public Relations Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Harness the power of digital media with our Digital Public Relations Course. Learn to effectively disseminate your brand’s message across various digital platforms, mastering the art of digital public relations to enhance your strategic communication skills.

    NQF Level: 5
    Credits: 11
    SAQA ID: 13483,10064

    Digital Transformation Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Embrace the rapid evolution of digital technology with our Digital Transformation Course. Discover how managers and CEOs can leverage digital technologies to innovate business processes and drive organisational change for competitive advantage.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Entrepreneurship for the media course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 6 months

    Targeted at financially minded individuals aspiring to venture into their own marketing or advertising business, this Entrepreneurship for the Media Course equips you with the necessary skills to turn those dreams into reality.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Market Research Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Expand your understanding of your target market with our Market Research Course. Learn to conduct thorough research to tailor your products and services, ensuring they meet the specific needs of your audience effectively.

    NQF Level: 5

    Marketing Fundementals Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Build a solid foundation in marketing with our Marketing Fundamentals Course. Learn to compile successful marketing plans that incorporate effective strategies and tactics to promote, price, and sell your products or services to your target audience.

    NQF Level: 5

    Marketing Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Step into the role of a marketing manager with our Marketing Management Course. Develop first-class marketing and leadership skills to drive the success of your marketing department and influence your company’s strategic direction.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Marketing Strategy Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 2 to 3 months

    Craft comprehensive marketing strategies with our Marketing Strategy Course. Learn to develop strategies that align with your business’s strategic objectives, enhancing your ability to convert prospective customers into loyal consumers.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Product Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Navigate the exciting lifecycle of products with our Product Management Course. From inception to launch, learn to manage the development, positioning, and success of products within your company.

    NQF Level: 5

    Project Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 6 months

    Our comprehensive Project Management Course prepares you to manage projects with precision. From planning to execution, gain the skills necessary to navigate complex projects and ensure operational success.

    NQF Level: 5

    Sales and Digital Marketing Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 6 months

    Explore the symbiotic relationship between sales and digital marketing in our Sales and Digital Marketing Course. Understand why effective digital marketing is crucial to drive sales and how it forms an integral part of your business strategy.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Sales Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Develop essential leadership skills with our Sales Management Course. Learn to lead your sales team effectively, ensuring they meet and exceed sales targets and contribute positively to your business’s cash flow and strategic goals.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Request Course Prospectus







      Book a discovery call