ONLINE COPYWRITING AND CONTENT MARKETING COURSE
The saying “Content is King” has been around for the past number of years. However, it’s not a trend that will be changed dramatically as regularly as Google’s Search Engine Optimisation (SEO) algorithms – it is here to stay!
If you are passionate about creating content for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Online Copywriting Course!
On this online copywriting course, we’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.
The Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited copywriting course, you’ll open countless employment opportunities as a digital copywriter.
Digital School of Marketing is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your Digital Copywriting and Content Marketing course is internationally endorsed and transferable.
Introduction to Copywriting
- Influencing your target market through copywriting and content marketing
- Creating digital touchpoints
- Creating press releases
- Creating copy for mobile, emails and websites
- Writing landing pages with SEO techniques
Approaching Your Content Marketing
- Understanding personas
- Creating your personas
- Creating brand copywriting guidelines
- Storytelling techniques
SEO Copywriting Techniques
- Defining your goals with keyword strategies
- Defining site architecture based on keywords
- Keyword research strategies
- Keyword auditing tools
Defining Your Audience
- Defining your target audience
- Writing for your audience
- Understanding user behaviour
Distribution of Content
- Creating a content calendar
- Creating content for different channels and platforms
- Identification of content gaps
- Repurposing content
Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)
- Marketing communications
- The marketing mix
- High and low thinking strategies
- Traditional and digital marketing techniques
How to write advertising copy
(SAQA ID 244612 NQF Level 5, 15 Credits)
- Writing copy against specific guidelines
- Writing copy for different mediums
- Understanding your copies target market
Data Analytics in Content Marketing
- Understanding your business objectives
- Measuring your success metrics on different data tools
How you can study at DSM
The course is delivered on our state-of-the-art online learning platform which has hundreds of videos and infographics to ensure that you become the best content marketer you can be!
- 200 videos
- 100 infographics
- Progress trackers
- Interactive feedback
Course pack includes:
- Online Access
- Branded USB stick
- Branded laptop bag
- Digital School of Marketing Travel Mug
- Digital School of Marketing cap
- Branded Digital School of Marketing Note Pad and Pen
The CPD Certification Service
Member of the IAB SA
FREQUENTLY ASKED QUESTIONS
Is the Digital Copy Writing and Content Marketing Accredited?
Yes the digital copywriting course is accredited through MICT SETA. You will have 23 unit standard credits and additional unit standards relevant to the field of Copy writing and Content Marketing.
How long will it take me to complete this course?
It will take you roughly 10 weeks to complete this course however if you need longer then extra time will be awarded for you to successfully complete the course.
What are the payment plans available?
There are many different payment options available at the Digital School of Marketing. Handsome Discounts are offered on full payments and there are also options of debit orders and monthly efts.
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our friendly student advisory team via phone, email or on your online dashboard.
When can I start the course?
This copywriting course can be started any time of the year. You may start it whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital and marketing industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 17 years old to be eligible to begin this course.
Where can I work with the Digital Copy Writing and Content Marketing Certification?
You can step into any position as a digital copy writer after course completion and also run your own business successfully as a writer, blogger.
When does the debit order run?
The debit order runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
You will receive the following with your content marketing course:
- Online access
- Branded USB stick
- Branded laptop backpack
- Branded travel mug
- Branded notepad
- Branded cap