Digital Copywriting and Content Marketing Course

Digital Copywriting and Content Marketing Course

Course Description

Embark on a journey to master the art of online content creation with the Digital School of Marketing’s (DSM) Digital Copywriting and Content Marketing Course. This comprehensive online programme is expertly designed to transform you into a proficient digital copywriter, equipping you with the skills to craft compelling narratives that resonate across various digital platforms including emails, websites, and social media.

Accredited by the Media Information and Communication Technology (MICT) SETA, QLS (Quality lincence Scheme UK) and QCTO, this qualification opens a plethora of global career opportunities. Whether you’re enhancing skills for your current role or aiming to manage your own content-driven business, this course provides the essential knowledge and tools to succeed in the dynamic field of digital marketing.

Enrol at any time and progress at your pace with DSM’s cutting-edge online platform, featuring interactive resources and dedicated student support.


What are the outcomes of this course?

If you are passionate about creating content marketing for online platforms, love brainstorming ideas and selling your ideas to the public you need to become a copywriter with the Digital School of Marketing’s (DSM) Online Copywriting Course and Content Marketing course is just for you!

On this online copywriting and content marketing course, we’ll teach you how to sell your story through creative and enticing mediums as well as these fit into the greater context of marketing and brand communications strategy.

The Course is accredited by the Media Information and Communication Technology (MICT) SETA. This means that with your MICT-accredited copywriting course, you’ll open countless employment opportunities as a digital copywriter.

Digital School of Marketing is an internationally endorsed member of the QLS (Quality License Scheme UK). Therefore, your Digital Copywriting and Content Marketing course is internationally endorsed and transferable.

Pricing Plans Designed to Fit Your Needs

Digital School of Marketing offers flexible pricing plans to fit your budget, making quality education accessible and affordable. Invest in your future with ease!

Upfront

R5940
Once off

December Promotion

40% Discount
Price: R9900
Save R3960

Debit Order

R495
Monthly

No deposit, No interest

Instant Access

20 Installments

Price: R9900

Modules

  • Influencing your target market through copywriting and content marketing
  • Creating digital touchpoints
  • Creating press releases
  • Creating copy for mobile, emails and websites
  • Writing landing pages with SEO techniques

  • Understanding personas
  • Creating your personas
  • Creating brand copywriting guidelines
  • Storytelling techniques

  • Defining your goals with keyword strategies
  • Defining site architecture based on keywords
  • Keyword research strategies
  • Keyword auditing tools

  • Defining your target audience
  • Writing for your audience
  • Understanding user behaviour

  • Creating a content calendar
  • Creating content for different channels and platforms
  • Identification of content gaps
  • Repurposing content

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Marketing communications
  • The marketing mix
  • High and low thinking strategies
  • Traditional and digital marketing techniques

(SAQA ID 244612 NQF Level 5, 15 Credits)

  • Writing copy against specific guidelines
  • Writing copy for different mediums
  • Understanding your copies target market

  • Understanding your business objectives
  • Measuring your success metrics on different data tools

Register this December and receive a 40% Discount with an upfront payment
Get started right away
Accredited and Online
Full time student support
Price:
R5940
Save R3960

Pricing

PAYMENT PLAN
R3200deposit
  • Price: R9900
  • R2233 over 3 Months

DEBIT ORDER
R495per month
  • No deposit, No interest
  • 20 Installments

  • Price: R9900

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

QLS (Quality License Scheme)

How to Study

The Digital Copywriting and Content Marketing Course is delivered on our state-of-the-art online learning platform which has hundreds of videos and infographics to ensure that you become the best content marketer you can be!

There are:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

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    Frequently Asked Questions

    Yes the digital copywriting course is accredited through MICT SETA. You will have 23 unit standard credits and additional unit standards relevant to the field of Copy writing and Content Marketing.

    It will take you roughly 10 weeks to complete this course however if you need longer then extra time will be awarded for you to successfully complete the course.

    This copywriting course can be started any time of the year. You may start it whenever you are ready.

    You can step into any position as a digital copy writer after course completion and also run your own business successfully as a writer, blogger.

    No study pack will be received. All course information is available online.

    Yes. If you’re also looking for copywriting courses for your media or content team, contact us today!

    Upon completion of the Digital Copywriting and Content Marketing Course, you will have developed the ability to craft compelling copy and content strategies tailored for various digital platforms. Skills include advanced SEO copywriting, effective use of storytelling in brand communication, and the strategic distribution of content across multiple channels to maximise engagement and reach.

    The Digital School of Marketing ensures that the content of the Digital Copywriting and Content Marketing Course is continually updated to reflect the latest industry standards and practices. This includes the integration of new SEO algorithms, the latest content marketing trends, and emerging digital tools to keep you ahead in the field of digital marketing and copywriting.

    Yes, the Digital Copywriting and Content Marketing Course provides several practical learning opportunities through project-based assignments where you can apply your skills in real-world scenarios. Additionally, interactive workshops and feedback sessions are conducted, allowing you to refine your techniques and receive guidance from experienced professionals in the industry.

    Register Now

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