With the rising importance of social media marketing across a variety of sectors, from large organisations to individual entrepreneurs, the demand for detailed knowledge in utilising social platforms for marketing and brand growth is more pronounced than ever. Recognising this, the Digital School of Marketing (DSM) offers an in-depth Social Media Marketing Course designed to meet these needs comprehensively. This course, offered twice within our curriculum, provides extensive insights and practical strategies to effectively harness the power of social media for marketing purposes.
The DSM’s Social Media Marketing Course is meticulously structured to cater to both beginners eager to enter the world of social media marketing and professionals aiming to enhance their skills with advanced strategies. Accredited and recognised for its quality and relevance, the course equips participants with the latest tools, trends, and techniques in social media marketing. By enrolling in this program at the Digital School of Marketing, you’ll not only gain theoretical knowledge but also practical experience through real-world projects and case studies, setting a solid foundation for your career in social media marketing.
What is the course duration for basic social media classes?
On average it takes 2 months to complete
What you will learn on the Social Media Marketing Course
Learning outcomes and benefits:
- How to market on different social media channels – How to build out effective campaigns for different social media channels including; Facebook, LinkedIn, Instagram, Snapchat, Tick Tock and Pinterest.
- Content Marketing for social channels – How to tailor your content effectively for different channels and target markets for maximum leads and social engagement.
- Brand Building on Social Media – How to weave in your brand’s message effectively and consistently for professional exposure.
- Social Media Advertising – how to create lead generating advertising and engaging adverts using different social media adverting platforms.
- Social Media Analytics – How to read and optimise your social media channels using your analytical data unique to each platform.
- Managing a social media community – How to identify your social media personas and design strategies to engage and manage online social reputation.*See the modular breakdown for a comprehensive view of what you will learn.
Accreditations and Endorsements with DSM
MICT (Media Information and Communication Technology SETA)
CPD services body of the United Kingdom
CPD points with SABPP
Digital School of Marketing is a member of the IAB (The Interactive Advertising Bureau)
QLS – Quality License Scheme (UK)
The Social Media Marketing Course will develop your skills as a social media specialist and enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most through effective social media management.
The Social Media Marketing Course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.