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Basic Social Media Course

Basic Social Media Course

Course Description

With the rising importance of social media marketing across a variety of sectors, from large organisations to individual entrepreneurs, the demand for detailed knowledge in utilising social platforms for marketing and brand growth is more pronounced than ever. Recognising this, the Digital School of Marketing (DSM) offers an in-depth Social Media Marketing Course designed to meet these needs comprehensively. This course, offered twice within our curriculum, provides extensive insights and practical strategies to effectively harness the power of social media for marketing purposes.

The DSM’s Social Media Marketing Course is meticulously structured to cater to both beginners eager to enter the world of social media marketing and professionals aiming to enhance their skills with advanced strategies. Accredited and recognised for its quality and relevance, the course equips participants with the latest tools, trends, and techniques in social media marketing. By enrolling in this program at the Digital School of Marketing, you’ll not only gain theoretical knowledge but also practical experience through real-world projects and case studies, setting a solid foundation for your career in social media marketing.


What is the course duration for basic social media classes?

On average it takes 2 months to complete


What you will learn on the Social Media Marketing Course

Learning outcomes and benefits:

  • How to market on different social media channels – How to build out effective campaigns for different social media channels including; Facebook, LinkedIn, Instagram, Snapchat, Tick Tock and Pinterest.
  • Content Marketing for social channels – How to tailor your content effectively for different channels and target markets for maximum leads and social engagement.
  • Brand Building on Social Media – How to weave in your brand’s message effectively and consistently for professional exposure.
  • Social Media Advertising – how to create lead generating advertising and engaging adverts using different social media adverting platforms.
  • Social Media Analytics – How to read and optimise your social media channels using your analytical data unique to each platform.
  • Managing a social media community – How to identify your social media personas and design strategies to engage and manage online social reputation.*See the modular breakdown for a comprehensive view of what you will learn.

Accreditations and Endorsements with DSM

MICT (Media Information and Communication Technology SETA)

CPD services body of the United Kingdom

CPD points with SABPP

Digital School of Marketing is a member of the IAB  (The Interactive Advertising Bureau)

QLS – Quality License Scheme (UK)

The Social Media Marketing Course will develop your skills as a social media specialist and enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most through effective social media management.

The Social Media Marketing Course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.

Modules

Below is an exhaustive compilation of the course modules you will cover

Here’s our comprehensive list of Basic Social Media Marketing Course modules:

Module 1 – Social Media and Brand

  • Brand presence on social media
  • How to blend social media and traditional media
  • Interaction with your brand’s audience
  • Strategies for engagement as well as marketing
  • Building your target audience in addition to your persona
  • Designing your content for your audience and social media channel
  • Exploring various social platforms
  • Social sharing and microblogging platforms
  • Understanding how to integrate blogging into social media
  • How to use social bookmarking platforms

Module 2 – Social Media Content Strategy

  • Target market behaviour
  • Content style guide
  • Social media content marketing strategy
  • Setting content marketing targets
  • Understanding curated and created content
  • Content marketing on different social platforms

Module 3 – Creation of Content for Different Social Platforms

  • How to use hashtags effectively
  • Planning your content calendars
  • Identifying gaps in your content
  • Building a content marketing inventory

Module 4 – The Ability To Create Content That Engages Your Social Audience

  • Setting SMART goals as well as objectives
  • Designing social media campaigns
  • Creating content goals
  • Designing campaign goals as well as strategies
  • Facebook, Instagram, LinkedIn, YouTube and Twitter campaigns
  • Basics of influencer marketing
  • Understanding your social analytics as well as making strategic decisions

Module 5 – Managing Your Social Media Community

  • Understanding community management
  • Setting your social community guidelines
  • Setting business policies for social media
  • Online reputation management (ORM)
  • Dealing with negative and positive audience responses
  • Guidelines for monitoring
  • Social media customer service strategies
  • Crowdsourcing
  • Learning the skills needed for management

Module 6 – Advertising on Social Media Platforms

  • Introduction to advertising
  • Insight Into your target audience
  • Creating the correct payment models for your business goals
  • Facebook, Instagram, Twitter and LinkedIn advert design
  • Setting up marketing budgets for different platforms
  • Understanding your advertising metrics and setting KPI’s

Module 7 – Brand Identity on Various Channels

  • Understanding brand identity and purpose
  • Becoming a customer-centric company
  • Components of brand identity
  • Understanding brand vision
  • Brand purpose and positioning
  • Brand personality
  • Brand language

Module 8 – Measuring as well as Optimisation

  • Introduction to social media optimisation
  • Insight into ROI for social media
  • Steps to gauge ROI
  • Tools to measure ROI
  • Deciding on your objectives and KPIs for your social media marketing plan
  • Conversion analysis of social media
  • Insight into data types for social media advertising and marketing
  • Understanding your social media analytics for all platforms

Module 9 – Strategy Planning

  • How to create a strategy that suits your business
  • Defining your social media objectives
  • Understanding competitive analysis
  • Understanding the SWOT analysis
  • Elements of a strategy plan
  • Putting a strategy plan together

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R9900total payment
  • Deposit R3200
  • R2233 (3 months)

DEBIT ORDER
R9900total payment
  • Deposit R2900
  • R1400 (5 months)

50% upfront discount for students funding the course privately

Accreditation

Member of the IAB SA

How to Study

All courses at DSM are delivered on a bespoke learning platform. The Social Media Marketing Course Is designed to give the student theoretical and practical knowledge and experience in social media marketing and management.

This is how you will study social media marketing:

  • Informative slides pertaining to each module and subject
  • Infographics designed specifically for The Digital School of Marketing
  • Videos designed specifically for the learning subject
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • A final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Social Media Marketing Course accredited?

    Yes, our Social Media Marketing Course is accredited through MICT SETA unlike other social media courses. There are two modules which are accredited unit standards in this specific course. Totalling 23 unit standard credits. The other modules are specific to the field of Social media and digital marketing and fulfil what knowledge and expertise you will need in order to succeed within this vocation.


    How long will it take me to complete this Social Media Marketing Course?

    On average students take 12 weeks to complete this social media training. However, if you need longer to complete the course you will be able to.


    When can I start the course?

    The Social Media Marketing Course can be started at any time of the year. You may start the course whenever you are ready.


    Where can I work with the Social Media Marketing Certification?

    You will comfortably and confidently be able to fit into any social media position of any marketing and advertising agency or successfully run your own business within this vocation. The course will give a a broad understanding of social media marketing as well as digital marketing as a whole.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.


    WHERE IS THE DIGITAL SCHOOL OF MARKETING HEAD OFFICE?

    Our head office is based in Randburg, Johannesburg. However, our courses are available throughout South Africa and Internationally through online learning.


    WHY CHOOSE THE DIGITAL SCHOOL OF MARKETING?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online Social Media Marketing Course is specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, you can start studying the Course anytime during the year and the courses are available throughout South Africa.


    HOW OLD DO I HAVE TO BE TO START A COURSE AT DSM?

    You have to be 17 years old to be eligible to start the Social Media Marketing Course.


    WHAT ARE THE PAYMENT OPTIONS AVAILABLE?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Social Media Marketing has never been so easy.


    WHEN DOES THE DEBIT ORDER RUN?

    The debit order runs for the Social Media Marketing Course on the last working day of every month.


    CAN MY EMPLOYERS ASSIST WITH PAYMENT FOR THE COURSE?

    Yes! – Please contact us for a customised quote for the social media marketing certification for your employers.


    WHERE CAN I STUDY SOCIAL MEDIA MARKETING COURSES IN JOHANNESBURG?

    If you want to study social media courses in Johannesburg, there are several options available. You can study online – if flexibility is important to you – then going for an online option is your best bet.


    WHERE CAN I STUDY DIGITAL MARKETING COURSES IN PRETORIA?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses.


    WHERE CAN I STUDY SOCIAL MEDIA MARKETING COURSES IN DURBAN?

    If you want to become a professional social media marketer or run your own business, you need social media skills to promote your company. If you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.


    WHERE CAN I STUDY SOCIAL MEDIA MARKETING COURSES IN PORT ELIZABETH?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for social media marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.


    WHERE CAN I STUDY DIGITAL MARKETING COURSES IN CAPE TOWN?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. If you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.


    ARE THERE PRACTICAL PROJECTS OR CASE STUDIES INCLUDED?

    Yes, the course includes real-world projects and case studies to provide practical experience alongside theoretical knowledge.


    WHAT SPECIFIC SKILLS WILL I LEARN IN THE SOCIAL MEDIA MARKETING COURSE?

    In the Social Media Marketing Course, you will develop a robust set of skills tailored to optimize and effectively manage social media campaigns across various platforms. Key skills include creating and executing social media strategies, content creation for different social networks, understanding and applying social media analytics, and learning how to manage and grow online communities. These skills will enable you to enhance your brand’s presence and engagement on social media effectively.


    HOW UP-TO-DATE IS THE CURRICULUM IN THE SOCIAL MEDIA MARKETING COURSE?

    The curriculum of our Social Media Marketing Course is continually updated to reflect the latest trends, tools, and changes in the social media landscape. This ensures that you are learning the most current strategies and techniques used in the industry today, making you a competitive candidate for roles in social media marketing and helping you keep your existing marketing strategies fresh and relevant.


    CAN THE SOCIAL MEDIA MARKETING COURSE HELP ME MANAGE SOCIAL MEDIA FOR MULTIPLE CLIENTS?

    Absolutely, the Social Media Marketing Course is designed to equip you with the skills necessary to manage social media accounts for multiple clients effectively. The course covers various aspects of social media management, including strategic planning, content scheduling, cross-platform branding, and analytics, which are crucial for handling several clients with varying needs and objectives.


    WHAT CERTIFICATION WILL I RECEIVE UPON COMPLETING THE SOCIAL MEDIA MARKETING COURSE, AND HOW IS IT RECOGNISED?

    Upon completion of the Social Media Marketing Course, you will receive a certification from the Digital School of Marketing, which is accredited by relevant industry bodies including MICT SETA and CPD services in the UK. This certification is widely recognised in the marketing industry and serves as a testament to your acquired expertise in social media marketing, enhancing your professional credibility and marketability.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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