Basic Social Media Course

Name: Basic Social Media Course Online | Digital School Of Marketing
Author: Arthur Barkhuysen

Basic Social Media Course

Course Description

Everyone is utilising social media these days for a variety of reasons. From just keeping up with their friends who’ve moved overseas to marketing the business that they’ve just started, making use of social media has become a big part of everyone’s lives.

Are you using social media?

If not, do you want to use social media?

The Digital School of Marketing’s Basic Social Media Certificate has been carefully designed to teach students the basics of the major social media platforms so that you can apply what you’ve learned to other platforms and have meaningful interactions in these networks.

What is the course duration for basic social media classes?

On average it takes 2 months to complete

What you will learn on the Basic Social Media Course

Learning outcomes and benefits:

How to market on various social media channels – The best way to build out effective campaigns for a number of different social media channels such as Facebook, LinkedIn, Instagram, Snapchat and Pinterest.
Content Marketing for social channels – How you can tailor your content effectively for the various channels and target markets in order to generate maximum leads in addition to social engagement.
Building Brands on Social Media – How to build your brand’s message effectively as well as constantly for professional exposure.
Social Media Advertising – how to build lead-generating advertising in addition to engaging adverts by making use of different social media adverting platforms.
Social Media Analytics – How to read as well as optimise your social media channels by making use of your analytical data that is unique to each platform.
Controlling a social media community – How to recognise your social media personas and design strategies in order to engage as well as handling online social reputation.

The accreditations and endorsements that the Digital School of Marketing

CPD services body of the UK

The Digital School of Marketing is a member of the Interactive Advertising Bureau (IAB).

The Digital School of Marketing is a MICT SETA Accredited College.

Our Basic Social Media Certificate will give you the fundamental skills you need to navigate the social media landscape and become proficient in the must-have skill of social media marketing. The Basic Social Media Marketing Online Course is conducted over a 12-week period and, in addition, is considered to be the standard in social media marketing in South Africa as well as around the world.

Modules

Below is an exhaustive compilation of the course modules you will cover

Here’s our comprehensive list of Basic Social Media Marketing Course modules:

Module 1 – Social Media and Brand

Brand presence on social media
How to blend social media and traditional media
Interaction with your brand’s audience
Strategies for engagement as well as marketing
Building your target audience in addition to your persona
Designing your content for your audience and social media channel
Exploring various social platforms
Social sharing and microblogging platforms
Understanding how to integrate blogging into social media
How to use social bookmarking platforms

Module 2 – Social Media Content Strategy

Target market behaviour
Content style guide
Social media content marketing strategy
Setting content marketing targets
Understanding curated and created content
Content marketing on different social platforms

Module 3 – Creation of Content for Different Social Platforms

How to use hashtags effectively
Planning your content calendars
Identifying gaps in your content
Building a content marketing inventory

Module 4 – The Ability To Create Content That Engages Your Social Audience

Setting SMART goals as well as objectives
Designing social media campaigns
Creating content goals
Designing campaign goals as well as strategies
Facebook, Instagram, LinkedIn, YouTube and Twitter campaigns
Basics of influencer marketing
Understanding your social analytics as well as making strategic decisions

Module 5 – Managing Your Social Media Community

Understanding community management
Setting your social community guidelines
Setting business policies for social media
Online reputation management (ORM)
Dealing with negative and positive audience responses
Guidelines for monitoring
Social media customer service strategies
Crowdsourcing
Learning the skills needed for management

Module 6 – Advertising on Social Media Platforms

Introduction to advertising
Insight Into your target audience
Creating the correct payment models for your business goals
Facebook, Instagram, Twitter and LinkedIn advert design
Setting up marketing budgets for different platforms
Understanding your advertising metrics and setting KPI’s

Module 7 – Brand Identity on Various Channels

Understanding brand identity and purpose
Becoming a customer-centric company
Components of brand identity
Understanding brand vision
Brand purpose and positioning
Brand personality
Brand language

Module 8 – Measuring as well as Optimisation

Introduction to social media optimisation
Insight into ROI for social media
Steps to gauge ROI
Tools to measure ROI
Deciding on your objectives and KPIs for your social media marketing plan
Conversion analysis of social media
Insight into data types for social media advertising and marketing
Understanding your social media analytics for all platforms

Module 9 – Strategy Planning

How to create a strategy that suits your business
Defining your social media objectives
Understanding competitive analysis
Understanding the SWOT analysis
Elements of a strategy plan
Putting a strategy plan together

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

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R2233 (3 months)

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Accreditation

Member of the IAB SA

How to Study

All courses at DSM are delivered on a bespoke learning platform. The social media course is designed to give the student theoretical and practical knowledge and experience in social media marketing and management.

This is how you will study social media marketing:

Informative slides pertaining to each module and subject
Infographics designed specifically for The Digital School of Marketing
Videos designed specifically for the learning subject
Downloadable eBooks of every lesson
Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
Formative assessments, multiple choice questions and summative assessments

As a student you receive:

Login details for the course
Student Support throughout
Certificates for each successfully completed module (Digital copies)
a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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Frequently Asked Questions

Is the Basic Social Media Course accredited?

CPD services body of the UK

The Digital School of Marketing is a member of the Interactive Advertising Bureau (IAB).

The Digtial School of Marketing is a MICT SETA Accredited College.

How long will it take me to complete this Basic Social Media Course?

The Basic Social Media Marketing Online Course is conducted over a 12-week period and, in addition, is considered to be the standard in social media marketing in South Africa as well as around the world.

When can I start the course?

Our basic online social media course can be started at any time of the year. You may start the course whenever you are ready.

Where can I work with the Basic Social Media Certificate?

Our Basic Social Media Certification will give you the fundamental skills you need to navigate the social media landscape and become proficient in the must-have skill of social media marketing. You can become a social media specialist, social media and content strategist, social media manager and more. Learn more on starting a career in social media.

Do I receive a study pack?

No study pack will be received. All course information is available online.

Where is the Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

Why choose the Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

How old do I have to be to start a course at DSM?

You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

What are the payment options available?

There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

When does the debit order run?

The debit order runs for the Basic Digital Marketing course on the last working day of every month.

If I choose the debit order option, will I be billed more than the monthly course instalments?

No. You will only be billed for the monthly course instalment.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Can My employers assist with payment for the course?

Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

Where Can I Study Digital Marketing Courses In Johannesburg?

If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

Where Can I Study Digital Marketing Courses In Pretoria?

The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

Where Can I Study Digital Marketing Courses In Durban?

If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

Where Can I Study Digital Marketing Courses In Port Elizabeth?

Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

Where Can I Study Digital Marketing Courses In Cape Town?

When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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