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Market Research Course

Market Research Course

Course Description

Marketing Research

In every business environment – whether you are talking about the entire company or just the marketing department – there is a pressing need for market research. This is because for you to make any type of decision in your company – anything from what design you want your website to have down to a decision about new product offerings – you need to see what your competitors are doing.  

The Digital School of Marketing, Market Research Course, you will learn everything that you need to know to understand market research and to understand how to gain consumer insights from your research.


Who can do a market research course?

  • Marketing executives who want to refine their research skills so that they can add depth to their campaigns. 
  • Small business owners who would like to find out what other players in their industry are doing. 
  • Entrepreneurs who have a business idea and would like to determine if the market will buy into this idea.

*See the modular breakdown for a comprehensive understanding of what you will learn on this marketing research course.


Course Duration:

3 – 4 months

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 – Strategies for solving business problems. 

Module 2  – Consumer insights and behaviour 

Module 3 – Secondary research 

Module 4 – Collecting and leveraging customer data 

Module 5 – Interpreting data 

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

Accreditation

Digital School of Marketing is a member of the IAB.

* Digital School of Marketing is BEE compliant

If you would like to add another must-have skill to your skill set as a marketer, or if you would like to discover how to conduct market research properly, then this Marketing Research Course is for you!

What you will learn:

  • Introduction
  • Learning
  • Assessments
  • Results, Support, Certificates, Notes
  • Fundamentals of Market Research
  • The Relevance of Market Research in a Business Context
  • Business Problems and Market Research
  • Economic Performance and Business Performance
  • Industry Performance
  • Category Performance Analysis
  • Brand Performance and Brand Diagnosis
  • Consumer Behaviour
  • The Market Research Process
  • Data sources for market research
  • Consumers and Consumer Groups
  • Consumer Segmentation
  • Target Markets
  • Drivers of Consumer Behaviour
  • Cognitive Biases in Human Behaviour
  • Marketing Metrics
  • Sales Metrics
  • Marketing Effectiveness
  • Market Share
  • Customer Value, Retention and Perception
  • Sourcing and Evaluating Secondary Data
  • Evaluating Data
  • Business Problems Affecting Secondary Data
  • Competitive Analysis
  • Porter’s Five Forces of Competitive Position
  • Primary Research
  • Developing a Research Design
  • Research Methodologies
  • Sampling in Research
  • Select the Sampling Method
  • Ethics in Market Research
  • Creating a research survey
  • Qualitative Research Instruments
  • Considerations in Questionnaire Design
  • Data Interpretation
  • Interpreting Statistical Data
  • Interpreting Qualitative Data
  • Reporting on Research Findings
  • Presenting Data in Research

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Research Course accredited?

    Yes, our market research course is accredited. Digital School of Marketing is a member of the IAB –  Interactive Advertising Bureau.


    How long will it take me to complete a market research course?

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.


    When can I start a market research course?

    Courses can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Market Research Certification?

    Our Marketing Research Course will teach you what digital transformation is – the course focuses on how managers and CEO’s can innovate their businesses using new strategies and business models to enable their organisation to thrive in the digital age.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.


    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.


    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!


    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.


    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.


    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.


    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.


    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.


    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.


    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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