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Market Research Course

Market Research Course

Course Description

Marketing Research

In every business environment – whether you are talking about the entire company or just the marketing department – there is a pressing need for market research. This is because for you to make any type of decision in your company – anything from what design you want your website to have down to a decision about new product offerings – you need to see what your competitors are doing.  

The Digital School of Marketing, Market Research Course, you will learn everything that you need to know to understand market research and to understand how to gain consumer insights from your research.


Who can do a market research course?

  • Marketing executives who want to refine their research skills so that they can add depth to their campaigns. 
  • Small business owners who would like to find out what other players in their industry are doing. 
  • Entrepreneurs who have a business idea and would like to determine if the market will buy into this idea.

*See the modular breakdown for a comprehensive understanding of what you will learn on this marketing research course.


Course Duration:

3 – 4 months

Modules

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately

Accreditation

Digital School of Marketing is a member of the IAB.

QCTO

MICT SETA

QLS (Quality License Scheme Accredited)

* Digital School of Marketing is BEE compliant

If you would like to add another must-have skill to your skill set as a marketer, or if you would like to discover how to conduct market research properly, then this Marketing Research Course is for you!

What you will learn:

  • Introduction
  • Learning
  • Assessments
  • Results, Support, Certificates, Notes
  • Fundamentals of Market Research
  • The Relevance of Market Research in a Business Context
  • Business Problems and Market Research
  • Economic Performance and Business Performance
  • Industry Performance
  • Category Performance Analysis
  • Brand Performance and Brand Diagnosis
  • Consumer Behaviour
  • The Market Research Process
  • Data sources for market research
  • Consumers and Consumer Groups
  • Consumer Segmentation
  • Target Markets
  • Drivers of Consumer Behaviour
  • Cognitive Biases in Human Behaviour
  • Marketing Metrics
  • Sales Metrics
  • Marketing Effectiveness
  • Market Share
  • Customer Value, Retention and Perception
  • Sourcing and Evaluating Secondary Data
  • Evaluating Data
  • Business Problems Affecting Secondary Data
  • Competitive Analysis
  • Porter’s Five Forces of Competitive Position
  • Primary Research
  • Developing a Research Design
  • Research Methodologies
  • Sampling in Research
  • Select the Sampling Method
  • Ethics in Market Research
  • Creating a research survey
  • Qualitative Research Instruments
  • Considerations in Questionnaire Design
  • Data Interpretation
  • Interpreting Statistical Data
  • Interpreting Qualitative Data
  • Reporting on Research Findings
  • Presenting Data in Research

How to Study

The Market Research course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Yes, our market research course is accredited. Digital School of Marketing is a member of the IAB –  Interactive Advertising Bureau.

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.

    Courses can be started any time of the year. You may start the course whenever you are ready.

    Our Marketing Research Course will teach you what digital transformation is – the course focuses on how managers and CEO’s can innovate their businesses using new strategies and business models to enable their organisation to thrive in the digital age.

    No study pack will be received. All course information is available online.

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