Digital Marketing Career Designations

DIGITAL MARKETING COURSE

Digital Marketing executive
A Digital Marketing Executive is a type of Marketing Manager who’s focus is on digital marketing.

Social media marketing manager
A social media marketing manager administers a company’s social media accounts. They are responsible for creating original text and video content, managing posts and responding to followers. The social media marketing manager manages the company’s image in a cohesive way to achieve their digital marketing goals.

SEO executive
The SEO executive reviews and analyses client sites for areas that need to improve upon, deleted, or revised. They prepare detailed strategy reports, identify the least expensive but most powerful and profitable keywords for client sites as well as run pay-per-click campaigns.

Copy writer
Copywriters are usually used to write advertising copy. They typically specialising in short-form copy, such as straplines, headlines or press ads.

Analytics advisor
The analytics advisor will monitor website traffic and will advise on improvements that need to be made to the website in order to increase traffic.

Branding executive
A branding executive is someone who’s job is focused on the branding of a company.

SOCIAL MEDIA MARKETING COURSE

Social Media advertising and marketing Manager
The Social Media advertising and marketing Manager is responsible for managing advertising and marketing activities on social media.

Social Media Reputation Manager
The Social Media Reputation Manager is responsible for managing a company’s reputation on social media.

Online Brand Manager
The Online Brand Manager is tasked with developing, handling, and applying all online marketing activities.

Social Media Analytics professional
The social media analytics professional is responsible for analysing social media analytics and drawing conclusions from these numbers.

BRAND MANAGEMENT COURSE

Brand coordinator
The Brand Coordinator is an integral part of marketing and branding departments. Their prime duty is to develop the brand promotion strategies for the company.

Branding agent
A branding agent creates and manages the image, best interests and financial success of the brands that they serve. The goal of the brand agent is to enable brands to do what they do best by ensuring they have top-notch talent ideas as well as solutions focused on achieving goals.

Public Relations
Public Relations professionals assist a business or individual to cultivate a positive standing with the public through various unpaid or earned communications. These include traditional media, social media, and in-person engagements. Public Relations Professionals also help clients to defend their
reputation during a crisis that threatens their credibility.

Brand Communications
Brand Communications is an important part and tool that is used in brand management. During this process, companies inform, persuade, enlighten, teach, remind, and enrich the knowledge of their stakeholders about the brand, its strengths, values, fundamentals, and its offerings of products and services.

Marketing agent
Many businesses hire marketing agents to advertise or promote their products and services. The focus is usually on increasing sales. Marketing agents can find a job in a wide variety of industries, including agriculture, finance, insurance and transportation.

SEO AND WEB ANALYTICS COURSE

SEO specialist
An SEO specialist is tasked with finding new ways to maximise website traffic.

SEO Freelancer
The SEO freelancer works for a variety of companies and assists with maximising their website traffic.

Analytics advisor
The analytics advisor will monitor website traffic and will advise on improvements that need to be made to the website in order to increase traffic.

SEO copy writer and editor
The SEO copywriter and editor specialises in writing website content that is specifically optimised for a number of keywords.

Blogger
A blogger is person who makes their living through blogging. Whether they monetise their blog through ads, products, coaching, or some other paid offering, blogging is their full-time job. The practice of blogging is especially useful for SEO purposes as it allows for various relevant keywords to be inserted naturally into a website.

PAID ADVERTISING AND WEB ANALYTICS COURSE

PPC analyst
The PPC Analyst is the person who is responsible for analysing Pay Per Click Media performance.  They do this by using data and analytical skills as well as tools to optimise outcomes from all PPC activities depending on KPIs.

Paid Marketing and Advertising Specialist
The Paid Marketing and Advertising Specialist is responsible for the paid marketing and advertising solutions that a company uses.

PPC professional
The PPC professional oversees everything to do with the company’s PPC campaigns.

NATIONAL CERTIFICATE OF ADVERTISING AND DIGITAL MARKETING

Advertising Agency Manager/Owner
The manager or owner of an advertising agency is the person who is ultimately responsible for the continued existence of the agency.

Professional Copy Writer
A professional copywriter is tasked with writing copy for advertisements.

Media buyer
A media buyer is someone who buys advertising space (in print media) or time slots (on electronic media).

Creative Director
A creative director is a vital person in all of the arts and entertainment industries. They can be seen as another component in any product development process. The creative director may also take on the roles of an art director, copywriter, or lead designer. The duties of a creative director include guiding the communication design, interactive design, and concept forward in any work that is assigned.

Digital Marketing Freelancer
A digital marketing freelancer is a person who works on many different digital marketing projects for a variety of companies.

SEO advisor
An SEO advisor advises companies on how to get more visibility for their website and, as a result, attract more traffic to their sites.

Marketing Manager
The marketing manager is in charge of the marketing department and is the custodian of all marketing-related elements in the business.