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Marketing Fundementals Course

Marketing Fundementals Course

Course Description

Marketing widely recognised as the most important component in the success of any business.

Marketing are strategies and tactics your business uses to promote, price, and sell products or services to its target audience. To do this optimally, one must understand the basic principles of marketing.

This learning programme will furnish you with the fundamental knowledge of how to compile a successful marketing plan for an organisation or your own small business.


Additionally, you will learn:

  • Branding strategies and techniques for your organisation
  • An understanding of marketing mix elements
  • How to strategically align your sales message to the correct target audience
  • Marketing research methodologies and best practices
  • How to exam internal and external forces that influence the success of your marketing strategies

Who is this course suitable for?

  • Employed individuals who would like to branch out into a marketing profession
  • Small business owners who want to learn the basis of traditional marketing
  • Individuals who would like a refresher marketing course
  • Any individual involved in sales, PR, and advertising needing to understand marketing better
  • School leavers who want to get a taste of what marketing is before undertaking further marketing studies

Course Duration:

3 – 4 months 

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 – Marketing Strategies

Module 2 – Marketing Customer interaction

Module 3 – Marketing Resources

Module 4 – Marketing Information

Module 5 Marketing Communication

Module 6 – Marketing Ethics Code of Conduct

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately

Accreditation

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Fundamentals Course accredited?

    This is a skills development programme.


    How long will it take me to complete this course?

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.


    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Digital Transformation Certification?

    The Digital School of Marketing’s Marketing Fundementals Course will teach you what digital transformation is – the course focuses on how managers and CEO’s can innovate their businesses using new strategies and business models to enable their organisation to thrive in the digital age.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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