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Marketing Fundementals Course

Marketing Fundementals Course

Course Description

Embark on a transformative journey with the Digital School of Marketing’s Marketing Fundamentals Course. Explore core marketing principles, gain insights into effective strategies for product/service promotion, and master branding techniques. Learn to align sales messages strategically and delve into marketing research methodologies.

The Marketing Fundamentals Course is Ideal for aspiring marketers, entrepreneurs, and professionals in sales and advertising seeking to expand their marketing expertise. Accreditation: Member of IAB SA and QLS UK. Access our robust online platform for immersive learning and ongoing support.


Additionally, you will learn:

  • Branding strategies and techniques for your organisation
  • An understanding of marketing mix elements
  • How to strategically align your sales message to the correct target audience
  • Marketing research methodologies and best practices
  • How to exam internal and external forces that influence the success of your marketing strategies

Who is this course suitable for?

  • Employed individuals who would like to branch out into a marketing profession by learning Marketing fundamentals.
  • Small business owners who want to learn the basis of traditional marketing
  • Individuals who would like a refresher marketing course
  • Any individual involved in sales, PR, and advertising needing to understand marketing better
  • School leavers who want to get a taste of what marketing is before undertaking further marketing studies

Course Duration:

3 – 4 months 

Modules

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately

Accreditation

Member of the IAB SA

QLS – Quality License Scheme Uk

How to Study

The Marketing Fundamentals course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

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    Frequently Asked Questions

    This is a skills development programme.

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.

    The Marketing Fundamentals Course can be started any time of the year. You may start the course whenever you are ready.

    The Digital School of Marketing’s Marketing Fundementals Course will teach you what digital transformation is – the course focuses on how managers and CEO’s can innovate their businesses using new strategies and business models to enable their organisation to thrive in the digital age.

    No study pack will be received. All the Marketing Fundamentals course information is available online.

    No, prior marketing experience is not required. This course is designed for individuals at various skill levels, including beginners who are looking to gain a foundational understanding of marketing principles.

    While this course is primarily focused on skill development rather than formal certification, you will receive a certificate of completion from the Digital School of Marketing. This certificate acknowledges your successful participation in and completion of the course.

    Yes, throughout the course, you will have the opportunity to work on practical exercises and case studies that apply the concepts covered in each module. Additionally, the course provides access to a variety of resources, including templates and tools, to help you implement what you’ve learned in real-world scenarios.

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