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NATIONAL CERTIFICATE OF
ADVERTISING & ADVANCED DIGITAL MARKETING
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NATIONAL CERTIFICATE OF ADVERTISING AND ADVANCED DIGITAL MARKETING

Course Description
Modules
How you can study at DSM
Accreditation

Course Description

The National Certification of Advertising and Advanced Digital Marketing is the premium Certificate in advertising and advanced digital marketing certifications.

With this hyper relevant and comprehensive certificate, you will be able to achieve personal excellence within the marketing and advertising arena.

The Digital School of Marketing (DSM), is proud to be the only digital marketing training institution which is accredited and offers this unique and bespoke course online.  This means that you’ll be able to study at your own pace and within your own time frames.

As well as the work outlined by the Sector Education and Training Authority (MICT SETA) in the National Certificate of Advertising there are added topics such as:

  • Digital marketing strategy
  • Introduction to WordPress
  • Search engine optimisation (SEO)
  • Web Analytics for all platforms
  • Social media marketing for all channels
  • Marketing Research
  • Paid-for search marketing
  • Display Marketing
  • Marketing Management
  • Content marketing
  • Public Relations Strategy
  • Digital marketing strategy
  • Brand management
  • Mobile marketing
  • E-mail marketing

With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

So, if have the desire to take your career to new heights, this highly comprehensive certificate is just for you!

Who is the course suited for?

  • Individuals currently employed in the digital marketing or media industry who want to comprehensively upskill themselves
  • Individuals who want to enter the corporate job sector of digital marketing or media industry
  • Existing digital marketing and advertising professionals who are wanting competitive edge within their own working environment

Course duration – 16 to 20 months

* Digital School of Marketing is BEE compliant

Modules

The National Certificate of Advertising (SAQA 58820)

Marketing Communications Concepts
Learn to recognise and explain how marketing communication concepts and ideas work together.
Learn to implement low- and high-focus thinking in addition to explaining and applying lateral thinking processes.

Present Advertising Ideas
Ideas are the foundation of every effective advertising campaign. You will learn how to come up with ideas and solutions that are related to advertising contexts. Additionally, how to assess solutions and use these in advertising and marketing contexts.

Develop advertising activity specifications
Learn to write and conceptualise comprehensive advertising and marketing briefs and disseminate
client’s briefs.

Recommend resources for advertising assignments
Learn to apply and instruct equate resource requirements for advertising and marketing campaigns.

Develop customer needs and relationships
Learn to establish interpersonal communications with clients and stakeholders, evaluate and respond to client’s and stakeholders needs and maintain lasting relationships.

Write scripts for an audio-visual medium
Learn to instruct and write an audio-visual media script as well as pitch stories to role players.

Write advertising copy
Learn to write and evaluate copy that resonates with your target audience and evaluate it against given specifications.

Supervise a technical project team
Learn to project manage aspects of your specific roles within a team and how to supervise individuals working within your team.

Sustain oral interaction as well as critically evaluate spoken texts
Apply active listening skills and analyse as well as evaluate oral presentations.

Access, process, adapt as well as use data
Learn how to analyse and respond to data produced texts, discover textual features and language usage, as well as evaluate and analyse textual content.

Disseminate information for advertising and marketing
Learn to define information parameters that are required to address advertising needs. Access information sources that are relevant for your specific information needs.

Brand Management
Learn about the variances between a brand, branding as well as brand management. In addition, find out what are the components of brand management, branding strategy in addition to sustainable brand building.

Content Marketing and Digital Copywriting
Gain content creation and digital copywriting skills which will assist you in planning, creating as well as executing an effective content marketing strategy.

Learn how to create a website

Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.

SEO and Web Analytics
Appreciate what is necessary for your website to reach the number one spot on the search engine results pages.

Social Media
Learn how to grow a brand on social channels, increase customer engagement on these networks as well as correctly target your target audience.

Digital Marketing Strategy
Learn how to build a holistic digital marketing campaign, while bringing in all the elements of digital marketing, to function harmoniously with your business objectives and strategy.

Marketing Strategy
Discover how to use each digital channel strategically within a business context so that all of your marketing tools and techniques work symbiotically.

Marketing Research
Learn about quantitative and qualitative research techniques needed to be able to make marketing and advertising campaigns viable with a winning formula.

How you can study at DSM

This advertising course is delivered on our state-of-the-art online learning platform, which is jam-packed full of videos and infographics for all your learning needs. Please note that although the course is offered on an online basis, the learner will be required to download various documents from the online system, print these documents out and complete/sign, scan and upload onto the online learning system (this is a SETA requirement).

How you will study the National Certificate of Advertising and Digital marketing:

  • Informative slides pertaining to each module and subject
  • Bespoke Infographics designed for The Digital School of Marketing
  • Videos designed specifically for the learning module and pertaining slide
  • Downloadable eBooks for every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments with feedback from your assessor

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

Includes access to the DSM virtual series for the digital marketing component of your course.

  • Enjoy the benefits of classroom learning from the comfort of your own home on any device.
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 96 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of likeminded individuals

Virtual Lectures Start Date: 11 August 2022

Accreditation

This is a MICT SETA NQF 5-accredited course.  You’ll need a Grade 12 to be eligible to pursue this advertising qualification.

MICT SETA

DSM MICT SETA

The CPD Certification Service

DSM CPD UK

Member of the IAB SA

DSM IAB
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PAYMENT PLAN
R24000total payment
  • Deposit: R 3200
  • R 2 971.43 (7 months)
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UPFRONT
R12000once off
  • 50% Discount
  • Save R12000
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DEBIT ORDER
R24000total payment
  • Deposit : R 2900
  • R 1 318.75 (16 months)
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    National Certificate of Advertising and Advanced Digital Marketing

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    • TERMS AND CONDITIONS
      1. Your use of this and any other websites of Digital School of Marketing is subject to the terms and conditions as set out below, including, but not limited to the documents that may be referred to in some of the clauses;
      2. By making use of this website, you acknowledge that you have read these terms and conditions and agree to be bound by and comply with them;
      3. A student selecting to purchase any of the courses offered by Digital School of Marketing and electing to utilise the online learning platform, shall need to have access to a computer and/or laptop as well as a stable internet connection as the online platform cannot function without such a connection;
      4. Digital School of Marketing shall not be held liable in any manner or form, due to a student not having the required access to a computer, laptop and a stable internet connection;
      5. The agreement between Digital School of Marketing and a student will commence on the date which the student receives their online access, which the student will only obtain once payment is received;
      6. Payment shall be made in the manner and in accordance with the payment option the student has selected;
      7. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement within the period of 5 (five) working days, the student will only be entitled to a refund of 50% of the fees paid to Digital School of Marketing;
      8. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement before the student has completed the selected course but after the 5 (five) working day period, the student will not be entitled to a refund from Digital School of Marketing;
      9. Should the student cancel this agreement, the student shall make payment to Digital School of Marketing all future arrear amounts as well as all current amounts due as at the date of termination;
      10. Should the student fail to make payment to Digital School of Marketing in terms of all arrear amounts as well as all current amounts due as at the date of termination, Digital School of Marketing reserves the right to take any further legal action to recover all outstanding amounts;
      11. All merchandising material received by a student from Digital School of Marketing will only be accepted on return should the merchandising material remain unopened. Should the merchandising material be damaged or opened, Digital School of Marketing will not be liable for a refund on any such items;
      12. Digital School of Marketing, Bank: Standard Bank, Branch: Sandton City, Account Number: 300127014, Branch Code: 051001.
      13. All manuals, promotional material and assessments form part of the selected course package, should a student lose or damage any of the study material they have received, manuals may only be reissued upon receipt of payment of R450 excluding the courier service;
      14. Certificates will be available and issued within a 6 – 8 week period after the course has been successfully completed and will be distributed electronically in PDF format;
      15. All students are to take accountability for lost POE’s within their care, lost POE’s will only be reprinted upon receipt of payment of R200 excluding the courier service;
      16. Should a student be in breach of this agreement by way of failure to make payment, Digital School of Marketing will not be held liable for any damage or loss suffered due to suspension of services including but not limited to the online learning platform;
      17. If any provision of the Agreement shall be found by any Court or administrative body of competent jurisdiction to be invalid or unenforceable, the invalidity or unenforceability of the said provision shall not affect the other provisions of the Agreement and all provisions not affected by such invalidity or unenforceability shall remain in full force and effect. The parties hereby agree to attempt to substitute for any invalid or unenforceable provision a valid or enforceable provision, with the retention of the economic, legal and commercial objectives of the said invalid or unenforceable provision;
      18. This Agreement, together with all schedules, appendices, Service Schedules, annexures and/or amendments from time to time and any specifically referenced documents if applicable, constitutes the complete and exclusive statement of the Agreement between the Parties and supersedes all prior or contemporaneous agreements, promises, representations, understandings and negotiations between the Parties, whether written or oral, with respect to the subject matter hereof;
      19. Neither Digital School of Marketing, the trainers, their employees, any agents, guest nor other persons associated with Digital School of Marketing will be held responsible for any claim arising from an incident which may occur whilst students are on the premises or transported to any chosen venue by or on behalf of any of the said persons.
      Learner Agreement | The Learner
      To successfully master these unit standard/s, you are required to:
      • Study the content of this unit/s
      What is expected of me the learner
      • Complete all activities indicated in this unit/s
      • Utilise your coach and colleagues as learning resources, and
      • Verify your learning progress with your coach/facilitator
      • Learners will be on time for all activities
      • Learners will inform the workplace coach/mentor of any absence
      Learner roles and responsibilities
      • All cell phones off during learning activities
      • Learners to pay attention and do their best
      • Learners to prepare for learning activities and to meet time restraints
      • Learners to ask if they do not understand
      The Provider The provider will ensure that quality ETD practices are followed and will:
      • Encourage constructive feedback to all learners
      • Provide constructive feedback to all ETD staff
      The Provider roles and responsibilities
      • Ensure learner support is provided
      • Encourage learners to do additional research
      • Will provide learner access to additional resources
      • Quality assures the learning process internally
      • Encourage the environment that is conductive to learning
      Workplace
      • The workplace component contributes to what learning should take place during the program
      Description
      • Competence consist of knowledge in the head (which you acquire during classroom sessions), skills in the hands (practice in the workplace) and a positive attitude in your heart.
      Workplace coach and mentor
      • The workplace coach or mentor has the important task to guide you in the workplace
      • The workplace coach and mentor should:
      • Allow you to practice skills
      Roles and responsibilities
      • Give you constructive feedback
      • Share company specific rules and regulations with you
      • Share experience with you
      • Allow you to attend theoretical training sessions

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FREQUENTLY ASKED QUESTIONS

Is the National Certificate of Advertising and Advanced Digital Marketing accredited?
How long will it take me to complete this course?
What are the payment plans available?
Where is Digital School of Marketing Head Office?
Is there student support?
When can I start the course?
Why choose Digital School of Marketing?
How old do I have to be to start a course at DSM?
Where can I work with the National Certificate of Advertising and Advanced Digital Marketing?
When does the debit order run?
If I choose the debit order option, will I be billed more than the monthly course instalments?
Can I freeze my debit order?
Do I receive a study pack?
Can My employers assist with payment?

Is the National Certificate of Advertising and Advanced Digital Marketing accredited?

Yes. This online advertising certificate is accredited through MICT SETA as the National Certificate of Advertising. Additional added modules included modules pertaining to digital marketing.

How long will it take me to complete this course?

It will take you roughly 9 – 18 months to complete this comprehensive advertising and advanced digital marketing course.

What are the payment plans available?

There are an array of payment options available at the Digital School of Marketing. Discounts are offered on full payments and there are also options of debit orders and monthly eft options.

Where is Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our friendly student advisory team via phone, email or on your online dashboard to assist you with this advertising and advanced digital marketing course.

When can I start the course?

Courses can be started any time of the year. You may start the course whenever you are ready.

Why choose Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital and marketing industry. All industry benchmarks and standards have been met.

How old do I have to be to start a course at DSM?

You have to be 18 years and older to start this advertising certificate. Individuals have to have obtained a grade 12/matric certificate or be older than 23. – for more information on this please contact the college directly.

Where can I work with the National Certificate of Advertising and Advanced Digital Marketing?

With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

When does the debit order run?

The debit order runs on the last working day of every month.

If I choose the debit order option, will I be billed more than the monthly course instalments?

No. You will only be billed for the monthly course instalment.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Do I receive a study pack?

No study pack will be received. All course information is available online.

Can My employers assist with payment?

Yes! – Please contact us for a customised quote for this qualification for your employers.

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