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National Certificate of Advertising and Advanced Digital Marketing

National Certificate of Advertising and Advanced Digital Marketing

Course Description

The National Certification of Advertising and Advanced Digital Marketing is the premium Certificate in advertising and advanced digital marketing certifications.

With this hyper relevant and comprehensive certificate, you will be able to achieve personal excellence within the marketing and advertising arena.

The Digital School of Marketing (DSM), is proud to be the only digital marketing training institution which is accredited and offers this unique and bespoke course online.  This means that you’ll be able to study at your own pace and within your own time frames.

As well as the work outlined by the Sector Education and Training Authority (MICT SETA) in the National Certificate of Advertising there are added topics such as:

  • Digital marketing strategy
  • Introduction to WordPress
  • Search engine optimisation (SEO)
  • Web Analytics for all platforms
  • Social media marketing for all channels
  • Marketing Research
  • Paid-for search marketing
  • Display Marketing
  • Marketing Management
  • Content marketing
  • Public Relations Strategy
  • Digital marketing strategy
  • Brand management
  • Mobile marketing
  • E-mail marketing

With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

So, if have the desire to take your career to new heights, this highly comprehensive certificate is just for you!


Who is the course suited for?

  • Individuals currently employed in the digital marketing or media industry who want to comprehensively upskill themselves
  • Individuals who want to enter the corporate job sector of digital marketing or media industry
  • Existing digital marketing and advertising professionals who are wanting competitive edge within their own working environment

Course duration:

16 to 20 months

* Digital School of Marketing is BEE compliant

Modules

  • Learn to recognise and explain how marketing communication concepts and ideas work together.
    Learn to implement low- and high-focus thinking in addition to explaining and applying lateral thinking processes.

  • Ideas are the foundation of every effective advertising campaign. You will learn how to come up with ideas and solutions that are related to advertising contexts. Additionally, how to assess solutions and use these in advertising and marketing contexts.

  • Learn to write and conceptualise comprehensive advertising and marketing briefs and disseminate
    client’s briefs.

  • Learn to apply and instruct equate resource requirements for advertising and marketing campaigns.

  • Learn to establish interpersonal communications with clients and stakeholders, evaluate and respond to client’s and stakeholders needs and maintain lasting relationships.

  • Learn to instruct and write an audio-visual media script as well as pitch stories to role players.

  • Learn to write and evaluate copy that resonates with your target audience and evaluate it against given specifications.

  • Learn to project manage aspects of your specific roles within a team and how to supervise individuals working within your team.

  • Apply active listening skills and analyse as well as evaluate oral presentations.

  • Learn how to analyse and respond to data produced texts, discover textual features and language usage, as well as evaluate and analyse textual content.

  • Learn to define information parameters that are required to address advertising needs. Access information sources that are relevant for your specific information needs.

  • Learn about the variances between a brand, branding as well as brand management. In addition, find out what are the components of brand management, branding strategy in addition to sustainable brand building.

  • Gain content creation and digital copywriting skills which will assist you in planning, creating as well as executing an effective content marketing strategy.

  • Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.

  • Appreciate what is necessary for your website to reach the number one spot on the search engine results pages.

  • Learn how to grow a brand on social channels, increase customer engagement on these networks as well as correctly target your target audience.

  • Learn how to build a holistic digital marketing campaign, while bringing in all the elements of digital marketing, to function harmoniously with your business objectives and strategy.

  • Discover how to use each digital channel strategically within a business context so that all of your marketing tools and techniques work symbiotically.

  • Learn about quantitative and qualitative research techniques needed to be able to make marketing and advertising campaigns viable with a winning formula.

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R26400total payment
  • Deposit R3200
  • R2900 (8 months)

DEBIT ORDER
R26400total payment
  • Deposit R2900
  • R1469 (16 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

This advertising course is delivered on our state-of-the-art online learning platform, which is jam-packed full of videos and infographics for all your learning needs. Please note that although the course is offered on an online basis, the learner will be required to download various documents from the online system, print these documents out and complete/sign, scan and upload onto the online learning system (this is a SETA requirement).

How you will study the National Certificate of Advertising and Digital marketing:

  • Informative slides pertaining to each module and subject
  • Bespoke Infographics designed for The Digital School of Marketing
  • Videos designed specifically for the learning module and pertaining slide
  • Downloadable eBooks for every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments with feedback from your assessor

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

Includes access to the DSM virtual series for the digital marketing component of your course.

  • Enjoy the benefits of classroom learning from the comfort of your own home on any device.
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 96 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of likeminded individuals

Virtual Lectures Start Date: 13 September 2022

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Yes. This online advertising certificate is accredited through MICT SETA as the National Certificate of Advertising. Additional added modules included modules pertaining to digital marketing.

    It will take you roughly 9 – 18 months to complete this comprehensive advertising and advanced digital marketing course.

    Courses can be started any time of the year. You may start the course whenever you are ready.

    With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

    No study pack will be received. All course information is available online.

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