NATIONAL CERTIFICATE OF ADVERTISING AND ADVANCED DIGITAL MARKETING
Course Description
The National Certification of Advertising and Advanced Digital Marketing is the premium Certificate in advertising and advanced digital marketing certifications.
With this hyper relevant and comprehensive certificate, you will be able to achieve personal excellence within the marketing and advertising arena.
The Digital School of Marketing (DSM), is proud to be the only digital marketing training institution which is accredited and offers this unique and bespoke course online. This means that you’ll be able to study at your own pace and within your own time frames.
As well as the work outlined by the Sector Education and Training Authority (MICT SETA) in the National Certificate of Advertising there are added topics such as:
- Digital marketing strategy
- Introduction to WordPress
- Search engine optimisation (SEO)
- Web Analytics for all platforms
- Social media marketing for all channels
- Marketing Research
- Paid-for search marketing
- Display Marketing
- Marketing Management
- Content marketing
- Public Relations Strategy
- Digital marketing strategy
- Brand management
- Mobile marketing
- E-mail marketing
With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.
So, if have the desire to take your career to new heights, this highly comprehensive certificate is just for you!
Who is the course suited for?
- Individuals currently employed in the digital marketing or media industry who want to comprehensively upskill themselves
- Individuals who want to enter the corporate job sector of digital marketing or media industry
- Existing digital marketing and advertising professionals who are wanting competitive edge within their own working environment
Course duration – 16 to 20 months
Save up to 30% off all courses
* Digital School of Marketing is BEE compliant
Modules
The National Certificate of Advertising (SAQA 58820)
Marketing Communications Concepts
Learn to recognise and explain how marketing communication concepts and ideas work together.
Learn to implement low- and high-focus thinking in addition to explaining and applying lateral thinking processes.
Present Advertising Ideas
Ideas are the foundation of every effective advertising campaign. You will learn how to come up with ideas and solutions that are related to advertising contexts. Additionally, how to assess solutions and use these in advertising and marketing contexts.
Develop advertising activity specifications
Learn to write and conceptualise comprehensive advertising and marketing briefs and disseminate
client’s briefs.
Recommend resources for advertising assignments
Learn to apply and instruct equate resource requirements for advertising and marketing campaigns.
Develop customer needs and relationships
Learn to establish interpersonal communications with clients and stakeholders, evaluate and respond to client’s and stakeholders needs and maintain lasting relationships.
Write scripts for an audio-visual medium
Learn to instruct and write an audio-visual media script as well as pitch stories to role players.
Write advertising copy
Learn to write and evaluate copy that resonates with your target audience and evaluate it against given specifications.
Supervise a technical project team
Learn to project manage aspects of your specific roles within a team and how to supervise individuals working within your team.
Sustain oral interaction as well as critically evaluate spoken texts
Apply active listening skills and analyse as well as evaluate oral presentations.
Access, process, adapt as well as use data
Learn how to analyse and respond to data produced texts, discover textual features and language usage, as well as evaluate and analyse textual content.
Disseminate information for advertising and marketing
Learn to define information parameters that are required to address advertising needs. Access information sources that are relevant for your specific information needs.
Brand Management
Learn about the variances between a brand, branding as well as brand management. In addition, find out what are the components of brand management, branding strategy in addition to sustainable brand building.
Content Marketing and Digital Copywriting
Gain content creation and digital copywriting skills which will assist you in planning, creating as well as executing an effective content marketing strategy.
Learn how to create a website
Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.
SEO and Web Analytics
Appreciate what is necessary for your website to reach the number one spot on the search engine results pages.
Social Media
Learn how to grow a brand on social channels, increase customer engagement on these networks as well as correctly target your target audience.
Digital Marketing Strategy
Learn how to build a holistic digital marketing campaign, while bringing in all the elements of digital marketing, to function harmoniously with your business objectives and strategy.
Marketing Strategy
Discover how to use each digital channel strategically within a business context so that all of your marketing tools and techniques work symbiotically.
Marketing Research
Learn about quantitative and qualitative research techniques needed to be able to make marketing and advertising campaigns viable with a winning formula.
How you can study at DSM
This advertising course is delivered on our state-of-the-art online learning platform, which is jam-packed full of videos and infographics for all your learning needs. Please note that although the course is offered on an online basis, the learner will be required to download various documents from the online system, print these documents out and complete/sign, scan and upload onto the online learning system (this is a SETA requirement).
How you will study the National Certificate of Advertising and Digital marketing:
- Informative slides pertaining to each module and subject
- Bespoke Infographics designed for The Digital School of Marketing
- Videos designed specifically for the learning module and pertaining slide
- Downloadable eBooks for every lesson
- Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
- Formative assessments, multiple choice questions and summative assessments with feedback from your assessor
As a student you receive:
- Login details for the course
- Student Support throughout
- Certificates for each successfully completed module (Digital copies)
- a final certificate for the course (Hard copy and Digital copy)
Accreditation
This is a MICT SETA NQF 5-accredited course. You’ll need a Grade 12 to be eligible to pursue this advertising qualification.
MICT SETA
The CPD Certification Service
Member of the IAB SA
Pricing
PAYMENT PLAN
- Deposit: R 3200
- R 2 971.43 (7 months)
UPFRONT
- 30% Discount
- Save R7200
DEBIT ORDER
- Deposit : R 2900
- R 1 318.75 (16 months)
Finance your course through MobiCred on check out.
FREQUENTLY ASKED QUESTIONS
Is the National Certificate of Advertising and Advanced Digital Marketing accredited?
Yes. This online advertising certificate is accredited through MICT SETA as the National Certificate of Advertising. Additional added modules included modules pertaining to digital marketing.
How long will it take me to complete this course?
It will take you roughly 9 – 18 months to complete this comprehensive advertising and advanced digital marketing course.
What are the payment plans available?
There are an array of payment options available at the Digital School of Marketing. Discounts are offered on full payments and there are also options of debit orders and monthly eft options.
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our friendly student advisory team via phone, email or on your online dashboard to assist you with this advertising and advanced digital marketing course.
When can I start the course?
Courses can be started any time of the year. You may start the course whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital and marketing industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 18 years and older to start this advertising certificate. Individuals have to have obtained a grade 12/matric certificate or be older than 23. – for more information on this please contact the college directly.
Where can I work with the National Certificate of Advertising and Advanced Digital Marketing?
With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.
When does the debit order run?
The debit order runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
No study pack will be received. All course information is available online.
Can My employers assist with payment?
Yes! – Please contact us for a customised quote for this qualification for your employers.