National Certificate of Advertising and Advanced Digital Marketing

Name: Certificate of Advertising and Advanced Digital Marketing | DSM
Author: Arthur Barkhuysen

National Certificate of Advertising and Advanced Digital Marketing

Course Description

The National Certification of Advertising and Advanced Digital Marketing is the premium Certificate in advertising and advanced digital marketing certifications.

With this hyper relevant and comprehensive certificate, you will be able to achieve personal excellence within the marketing and advertising arena.

The Digital School of Marketing (DSM), is proud to be the only digital marketing training institution which is accredited and offers this unique and bespoke course online. This means that you’ll be able to study at your own pace and within your own time frames.

As well as the work outlined by the Sector Education and Training Authority (MICT SETA) in the National Certificate of Advertising there are added topics such as:

Digital marketing strategy
Introduction to WordPress
Search engine optimisation (SEO)
Web Analytics for all platforms
Social media marketing for all channels
Marketing Research
Paid-for search marketing
Display Marketing
Marketing Management
Content marketing
Public Relations Strategy
Digital marketing strategy
Brand management
Mobile marketing
E-mail marketing

With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

So, if have the desire to take your career to new heights, this highly comprehensive certificate is just for you!

Who is the course suited for?

Individuals currently employed in the digital marketing or media industry who want to comprehensively upskill themselves
Individuals who want to enter the corporate job sector of digital marketing or media industry
Existing digital marketing and advertising professionals who are wanting competitive edge within their own working environment

Course duration:

16 to 20 months

* Digital School of Marketing is BEE compliant

Modules

Below is an exhaustive compilation of the course modules you will cover

Module 1 – The National Certificate of Advertising (SAQA 58820)

Module 2 – Marketing Communications Concepts
Learn to recognise and explain how marketing communication concepts and ideas work together.
Learn to implement low- and high-focus thinking in addition to explaining and applying lateral thinking processes.

Module 3 – Present Advertising Ideas
Ideas are the foundation of every effective advertising campaign. You will learn how to come up with ideas and solutions that are related to advertising contexts. Additionally, how to assess solutions and use these in advertising and marketing contexts.

Module 4 – Develop advertising activity specifications
Learn to write and conceptualise comprehensive advertising and marketing briefs and disseminate
client’s briefs.

Module 5 – Recommend resources for advertising assignments
Learn to apply and instruct equate resource requirements for advertising and marketing campaigns.

Module 6 – Develop customer needs and relationships
Learn to establish interpersonal communications with clients and stakeholders, evaluate and respond to client’s and stakeholders needs and maintain lasting relationships.

Module 7 – Write scripts for an audio-visual medium
Learn to instruct and write an audio-visual media script as well as pitch stories to role players.

Module 8 – Write advertising copy
Learn to write and evaluate copy that resonates with your target audience and evaluate it against given specifications.

Modul 9 – Supervise a technical project team
Learn to project manage aspects of your specific roles within a team and how to supervise individuals working within your team.

Module 10 – Sustain oral interaction as well as critically evaluate spoken texts
Apply active listening skills and analyse as well as evaluate oral presentations.

Module 11 – Access, process, adapt as well as use data
Learn how to analyse and respond to data produced texts, discover textual features and language usage, as well as evaluate and analyse textual content.

Module 12 – Disseminate information for advertising and marketing
Learn to define information parameters that are required to address advertising needs. Access information sources that are relevant for your specific information needs.

Module 13 – Brand Management
Learn about the variances between a brand, branding as well as brand management. In addition, find out what are the components of brand management, branding strategy in addition to sustainable brand building.

Module 14 – Content Marketing and Digital Copywriting
Gain content creation and digital copywriting skills which will assist you in planning, creating as well as executing an effective content marketing strategy.

Module 15 – Learn how to create a website

Learn how to choose and set up your webhosting and creating a functional website using the WordPress dashboard.

Module 16 – SEO and Web Analytics
Appreciate what is necessary for your website to reach the number one spot on the search engine results pages.

Module 17 – Social Media
Learn how to grow a brand on social channels, increase customer engagement on these networks as well as correctly target your target audience.

Module 18 – Digital Marketing Strategy
Learn how to build a holistic digital marketing campaign, while bringing in all the elements of digital marketing, to function harmoniously with your business objectives and strategy.

Module 19 – Marketing Strategy
Discover how to use each digital channel strategically within a business context so that all of your marketing tools and techniques work symbiotically.

Module 20 – Marketing Research
Learn about quantitative and qualitative research techniques needed to be able to make marketing and advertising campaigns viable with a winning formula.

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

PAYMENT PLAN

R26400total payment

Deposit R3200
R2900 (8 months)

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UPFRONT

R13200once off

50% Discount

Save R13200

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DEBIT ORDER

R26400total payment

Deposit R2900
R1469 (16 months)

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Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

How to Study

This advertising course is delivered on our state-of-the-art online learning platform, which is jam-packed full of videos and infographics for all your learning needs. Please note that although the course is offered on an online basis, the learner will be required to download various documents from the online system, print these documents out and complete/sign, scan and upload onto the online learning system (this is a SETA requirement).

How you will study the National Certificate of Advertising and Digital marketing:

Informative slides pertaining to each module and subject
Bespoke Infographics designed for The Digital School of Marketing
Videos designed specifically for the learning module and pertaining slide
Downloadable eBooks for every lesson
Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
Formative assessments, multiple choice questions and summative assessments with feedback from your assessor

As a student you receive:

Login details for the course
Student Support throughout
Certificates for each successfully completed module (Digital copies)
a final certificate for the course (Hard copy and Digital copy)

Includes access to the DSM virtual series for the digital marketing component of your course.

Enjoy the benefits of classroom learning from the comfort of your own home on any device.
Unlimited Access to live and on-demand lectures
2 evening lectures per week
2 hours per lecture
96 hours of live classes over 6 months
Learn new skills in our immersive virtual environment
Interact with industry experts
Join the tribe and connect with fellow students
Build a network of likeminded individuals

Virtual Lectures Start Date: 13 September 2022

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

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Frequently Asked Questions

Is the National Certificate of Advertising and Advanced Digital Marketing accredited?

Yes. This online advertising certificate is accredited through MICT SETA as the National Certificate of Advertising. Additional added modules included modules pertaining to digital marketing.

How long will it take me to complete the National Certificate of Advertising and Advanced Digital Marketing course?

It will take you roughly 9 – 18 months to complete this comprehensive advertising and advanced digital marketing course.

When can I start the National Certificate of Advertising and Advanced Digital Marketing course?

Courses can be started any time of the year. You may start the course whenever you are ready.

Where can I work with the National Certificate of Advertising and Advanced Digital Marketing?

With the National Certificate of Advertising and Advanced Digital Marketing under your belt, you’ll have a competitive edge over your colleagues in the advertising and digital marketing space and be able to step into any media, digital marketing or advertising role at a strategic level.

Do I receive a study pack?

No study pack will be received. All course information is available online.

Where is the Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

Why choose the Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

How old do I have to be to start a course at DSM?

You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

What are the payment options available?

There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

When does the debit order run?

The debit order runs for the Basic Digital Marketing course on the last working day of every month.

If I choose the debit order option, will I be billed more than the monthly course instalments?

No. You will only be billed for the monthly course instalment.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Can My employers assist with payment for the course?

Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

Where Can I Study Digital Marketing Courses In Johannesburg?

If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

Where Can I Study Digital Marketing Courses In Pretoria?

The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

Where Can I Study Digital Marketing Courses In Durban?

If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

Where Can I Study Digital Marketing Courses In Port Elizabeth?

Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

Where Can I Study Digital Marketing Courses In Cape Town?

When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.