Content Marketing Blog

DSM Digital School of Marketing - copywriting
How Do I Adapt My Copywriting For Different Stages Of The Sales Funnel?
In the dynamic world of digital marketing, where the journey from initial interaction to conversion can be a winding road, copywriting plays a pivotal role in guiding potential customers along the way. Imagine the sales process as a funnel, with its wide opening capturing a broad audience and its narrow…
DSM Digital School of Marketing - copywriting
Effectively Using Testimonials in Copywriting
In the realm of copywriting, the adage “show, don’t tell” holds tremendous sway. It’s not enough to simply declare your product or service’s excellence; you must provide tangible proof of its value. This is where the strategic use of testimonials and evaluations comes into play. In this article, we will…
DSM Digital School of Marketing - content repurposing
How Do I Create An Effective Content Repurposing Strategy For Maximum Impact?
In the ever-evolving digital landscape, the mantra “content is king” still reigns supreme. However, the game has shifted from the relentless creation of new content to the art of maximizing the potential of what you already have. This is where an effective content repurposing strategy comes into play, offering the…
DSM Digital School of Marketing - content marketing
How Long Does It Take To See Results From Content Marketing?
In the fast-paced world of digital marketing, where every click, like, and share matters, businesses are constantly seeking the magic formula to capture their audience’s attention and drive growth. Content marketing has emerged as a beacon of hope in this landscape, offering the promise of brand recognition, customer engagement, and…