Sales and Digital Marketing Course

Module 1 – The Role of Sales and Marketing

• Fundamentals of sales management
• Essence of marketing and sales collaboration
• Aligning sales and marketing
• Sales in The New Century
• Managing customer relations
• Sales and the business environment
• Internal business factors

Module 2 – Sales Funnel

• Sales Funnelling overview
• Awareness in sales
• Consideration in sales
• Purchase phase in sales
• Retention in sales
• Advocacy in sales
• Multi-Channel marketing

Module 3 – Personal Selling

• Personal Selling overview
• Misconceptions about Personal Selling
• B2B vs B2C Selling
• Different variations of selling
• Activities of a sales consultant
• Non-Selling activities in sales
• Time management in sales

Module 4 –  Selling Processes

• Selling process overview
• Prospecting a new client
• Obtaining commitment from the client
• Building customer relationships
• Customer retention
• Negotiation tactics in sales

Module 5 –  Digital Marketing Strategy

• Fundamentals of digital marketing strategy
• Digital Research and analysis
• Creating Value out of marketing ideas
• Marketing in a New Venture

Module 6 –  Marketing Communication Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits

• Identify and explain marketing communication concepts and ideas
• Implement low and high focus thinking
• Explain and apply lateral thinking processes
• Marketing communication mix

Module 7 – Sales Forecasting, Budgeting, and Pricing Strategies

• Sales forecasting overview
• Sales forecasting process
• Sales forecasting techniques
• Pricing strategies
• Sales Budget
• Sales quotas

Module 8 – Paid Advertising

• Introduction to paid online advertising
• Planning a digital marketing strategy
• Search engine advertising
• Social media advertising
• Display advertising
• Measuring and optimising social media advertising

Module 9 – Sales Planning and Requirements

• Sales team structure overview
• Centralisation and de-centralisation
• Departmentalising sales teams
• Key account management
• Recruitment and selection in sales

Module 10 – Sales Training and Development

• Sales training fundamentals
• Sales training processes
• Coordinating sales training

Module 11 – Supervise a technical project team
(SAQA ID 10147 NQF 5, 14 credits)

• Project management and supervision practices
• Project team during the project initiating phase
• Project planning
• Project execution
• Project monitoring and controlling phase

Module 12 – Role of Technology in Sales

• Introduction to information and technology
•  Sales management and IT
•  CRM systems
• Customer support and CRM’s
•  CRM implementation

Module 13 – Leadership in Sales

•  Leadership and management
• Leadership and motivation
•  Compensation as a form of motivation
• Compensation Plan in sales management

Module 14 – Customer Service in Sales

• Introduction to sales evaluation
• Sales volume analysis
• Marketing cost analysis
• Evaluating sales team performance

The Sales and Marketing Course is delivered on a bespoke online learning platform. It is designed to give you theoretical and practical knowledge and experience in Sales and Marketing.

Digital school of marketing has adopted a personalised approach to your learning and training experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study Sales and Marketing:

• Slides with information pertaining to each module and subject
• Infographics designed specifically learning outcomes
• Customised Videos for the learning programme
• Downloadable eBooks of every lesson
• Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
• Formative assessments, multiple choice questions and summative assessments

As a student you receive:

• Login details for the course
• Student Support throughout
• Certificates for each successfully completed module (Digital copies)
• a final certificate for the course (Hard copy and Digital copy)