Sales and Digital Marketing Course

Sales and Digital Marketing Course

Course Description

Research has shown that applying contemporary sales management techniques and digital marketing is a winning formula for any sales manager or sales team to have under their belt.

This means that as a business, you need to be translating your sales and marketing processes into the online space so that you can take advantage of this style in which customers are choosing to transact.

The Digital School of Marketing’s (DSM’s) Sales and Digital Marketing Course will teach you how to take the leads which are generated from your digital marketing efforts and translate these into tangible sales for your business.


How you will benefit in your career:

The course will empower you how to successfully prospect, generate and nurture leads from digital platforms and turn them into paying customers with new and improved techniques.

Sales and Digital Marketing Course will teach you how to acquire new leads and turn them into paying customers using new Sales and Marketing techniques designed for the digital era.

Learn to successfully manage a sales team using technology and cutting edge digital marketing techniques. We also offer The Sales and Marketing Course for corporates who want to upskill their teams


What you’ll learn on DSM’s Sales and Digital Marketing Course:

  • Prospect and nurture sales leads
  • Implement a Sales and Digital Marketing strategy
  • Build a sales funnel successfully
  • Sales forecasts, budgets and pricing strategies
  • Incorporate paid advertising in your business
  • Sales planning and recruitment
  • Incorporating technology in sales
  •  Leadership, management and compensation in sales
  • Customer service evaluation in a sales environment
  • Combining Sales and Digital Marketing in Business Today

*See the modular breakdown for an understanding of what you will learn on this Sales and Marketing course.


Accreditation and Endorsements

  • MICT (SETA)
  • 60 CPD points with SABPP
  • Digital School of Marketing is a member of the IAB.

* Digital School of Marketing is BEE compliant

Pricing Plans Designed to Fit Your Needs

Digital School of Marketing offers flexible pricing plans to fit your budget, making quality education accessible and affordable. Invest in your future with ease!

Upfront

R6600
Once off

December Promotion

40% Discount
Price: R11000
Save R4400

Debit Order

R500
Monthly

No deposit, No interest

Instant Access

22 Installments

Price: R11000

Modules

  • Fundamentals of sales management
  • Essence of marketing and sales collaboration
  • Aligning sales and marketing
  • Sales in The New Century
  • Managing customer relations
  • Sales and the business environment
  • Internal business factors

  • Sales Funnelling overview
  • Awareness in sales
  • Consideration in sales
  • Purchase phase in sales
  • Retention in sales
  • Advocacy in sales
  • Multi-Channel marketing

  • Personal Selling overview
  • Misconceptions about Personal Selling
  • B2B vs B2C Selling
  • Different variations of selling
  • Activities of a sales consultant
  • Non-Selling activities in sales
  • Time management in sales

  • Selling process overview
  • Prospecting a new client
  • Obtaining commitment from the client
  • Building customer relationships
  • Customer retention
  • Negotiation tactics in sales

  • Fundamentals of digital marketing strategy
  • Digital Research and analysis
  • Creating Value out of marketing ideas
  • Marketing in a New Venture

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Identify and explain marketing communication concepts and ideas
  • Implement low and high focus thinking
  • Explain and apply lateral thinking processes
  • Marketing communication mix

  • Sales forecasting overview
  • Sales forecasting process
  • Sales forecasting techniques
  • Pricing strategies
  • Sales Budget
  • Sales quotas

  • Introduction to paid online advertising
  • Planning a digital marketing strategy
  • Search engine advertising
  • Social media advertising
  • Display advertising
  • Measuring and optimising social media advertising

  • Sales team structure overview
  • Centralisation and de-centralisation
  • Departmentalising sales teams
  • Key account management
  • Recruitment and selection in sales

  • Sales training fundamentals
  • Sales training processes
  • Coordinating sales training

(SAQA ID 10147 NQF 5, 14 credits)

  • Project management and supervision practices
  • Project team during the project initiating phase
  • Project planning
  • Project execution
  • Project monitoring and controlling phase

  • Introduction to information and technology
  • Sales management and IT
  • CRM systems
  • Customer support and CRM’s
  • CRM implementation

  • Leadership and management
  • Leadership and motivation
  • Compensation as a form of motivation
  • Compensation Plan in sales management

  • Introduction to sales evaluation
  • Sales volume analysis
  • Marketing cost analysis
  • Evaluating sales team performance

Register this December and receive a 40% Discount with an upfront payment
Get started right away
Accredited and Online
Full time student support
Price:
R6600
Save R4400

Pricing

PAYMENT PLAN
R3200deposit
  • Price: R11000
  • R2600 over 3 Months

DEBIT ORDER
R500per month
  • No deposit, No interest
  • 22 Installments

  • Price: R11000

Accreditation

MICT SETA

Member of the IAB SA

QLS (Quality License Scheme UK)

How to Study

The Sales and Marketing Course is delivered on a bespoke online learning platform. It is designed to give you theoretical and practical knowledge and experience in Sales and Marketing.

Digital school of marketing has adopted a personalised approach to your learning and training experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study Sales and Digital Marketing course:

  • Slides with information pertaining to each module and subject
  • Infographics designed specifically learning outcomes
  • Customised Videos for the learning programme
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

Make an Enquiry

DSM digital School of Marketing - CourseEnquiry







    Register Now

    "*" indicates required fields

    Hidden
    Hidden

    Please accept our Terms & Conditions and Privacy Policy
    NOTE: By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You can just opt-out of receiving communication at any time.

    I accept the terms and privacy policies*
    This field is for validation purposes and should be left unchanged.
    *By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt-out of receiving communication at any time.

    Frequently Asked Questions

    Yes – the Online Sales and Marketing Course is accredited through MICT SETA, internationally endorsed by the CPD UK services body. There are two modules which are accredited unit standards in this specific course totalling 23 unit standard credits.

    On average students take 12 weeks to complete this Sales and Digital Marketing course. However, if you need longer to complete your studies – you will be able to.

    This sales and marketing course, which gives a thorough grounding in sales and marketing strategy, can be started at any time of the year.

    The Certification is offered throughout the year. So you can start your studies whenever the time is right for you!

    The course is designed for you to step into any digital marketing position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished the course.

    The shift of how consumers find products has changed significantly in the age of digital marketing.

    The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing and sales skills.

    It is therefore imperative that all organisations big and small upskill their staff in digital marketing and sales to capitalize on this growing trend.

    No study pack will be received. All course information for the Sales and Digital Marketing Course is available online.

    Register Now

    "*" indicates required fields

    PERSONAL INFORMATION

    Name*
    *By consenting to receive communications, you agree to the use of your data as described in our privacy policy. You may opt-out of receiving communication at any time.
    Netcash

    Related Courses

    AI Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 8 months

    This course emphasises the essential principles of AI from the outset, covering key topics such as machine learning, neural networks, data analysis, and ethical AI practices. Participants will learn to create AI models that are technically robust but also ethical and functional in various applications.

    NQF Level:

    Brand Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Dive into the realm of brand loyalty and consumer engagement with our Brand Management Course. Learn specialised techniques to make your customers fall in love with your brand, enhancing your skills whether you aim to become a brand manager or to bolster your marketing expertise.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Cyber Security Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 8 months

    This course emphasises the essential principles of cyber security from the outset, covering key topics such as network security, threat management, data protection, and ethical hacking practices. Participants will learn to develop robust security protocols that are both effective and ethical, ensuring the safety of digital assets.

    NQF Level:

    Design Thinking Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 8 months

    This course emphasises the essential principles of design thinking from the outset, covering key topics such as empathy, ideation, prototyping, and testing. Participants will learn to apply design thinking methodologies to solve real-world problems, creating innovative and user-centric solutions.

    NQF Level:

    Digital Copywriting and Content Marketing Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Master the art of persuasive writing with our Digital Copywriting and Content Marketing Course. Learn how to craft compelling content and sell your ideas effectively, understanding how copywriting integrates into broader online marketing and brand communication strategies.

    NQF Level: 5
    Credits: 23
    SAQA ID: 10064,244612

    Digital Public Relations Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Harness the power of digital media with our Digital Public Relations Course. Learn to effectively disseminate your brand’s message across various digital platforms, mastering the art of digital public relations to enhance your strategic communication skills.

    NQF Level: 5
    Credits: 11
    SAQA ID: 13483,10064

    Digital Transformation Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Embrace the rapid evolution of digital technology with our Digital Transformation Course. Discover how managers and CEOs can leverage digital technologies to innovate business processes and drive organisational change for competitive advantage.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Entrepreneurship for the media course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 6 months

    Targeted at financially minded individuals aspiring to venture into their own marketing or advertising business, this Entrepreneurship for the Media Course equips you with the necessary skills to turn those dreams into reality.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Market Research Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Expand your understanding of your target market with our Market Research Course. Learn to conduct thorough research to tailor your products and services, ensuring they meet the specific needs of your audience effectively.

    NQF Level: 5

    Marketing Fundementals Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Build a solid foundation in marketing with our Marketing Fundamentals Course. Learn to compile successful marketing plans that incorporate effective strategies and tactics to promote, price, and sell your products or services to your target audience.

    NQF Level: 5

    Marketing Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Step into the role of a marketing manager with our Marketing Management Course. Develop first-class marketing and leadership skills to drive the success of your marketing department and influence your company’s strategic direction.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Marketing Strategy Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 2 to 3 months

    Craft comprehensive marketing strategies with our Marketing Strategy Course. Learn to develop strategies that align with your business’s strategic objectives, enhancing your ability to convert prospective customers into loyal consumers.

    NQF Level: 5
    Credits: 8
    SAQA ID: 10064

    Product Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Navigate the exciting lifecycle of products with our Product Management Course. From inception to launch, learn to manage the development, positioning, and success of products within your company.

    NQF Level: 5

    Project Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 4 to 6 months

    Our comprehensive Project Management Course prepares you to manage projects with precision. From planning to execution, gain the skills necessary to navigate complex projects and ensure operational success.

    NQF Level: 5

    Sales Management Course

    Categories
    Digital Business Courses
    Online
    Part-time studies
    Short course
    Start anytime

    Online: 3 to 4 months

    Develop essential leadership skills with our Sales Management Course. Learn to lead your sales team effectively, ensuring they meet and exceed sales targets and contribute positively to your business’s cash flow and strategic goals.

    NQF Level: 5
    Credits: 22
    SAQA ID: 10147,10064

    Request Course Prospectus







      OUR CORPORATE CLIENTS