Search Engine Optimisation Blogs

DSM Digital School of Marketing - PPC
How you should plan your PPC spend with a low budget
Google’s PPC (pay-per-click) ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages.  Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate…
DSM Digital School of Marketing - analytics
Why you should understand your analytics
It may seem as though digital marketers may have an obsession with analytics.  But is it right to say that analytics has become an obsession or is it very much a necessity when it comes to SEO and digital marketing? There’s a good reason why digital marketers make analytics a…
DSM Digital School of Marketing - SEM specialist
What Does An SEM Specialist Do For A Living?
You’ve more than likely heard of SEO (search engine optimisation) but quite a lot of people aren’t quite so familiar with SEM (search engine marketing). So, what’s the difference? Basically, it all boils down to one word, which is ‘marketing’.  Search engine marketing (SEM) is a combination of paid search…
DSM Digital School of Marketing - Keywords
What are long tail keywords?
We all know the immense value of keyword selection in digital marketing, but did you know that long tail keywords attract way more traffic?   And long tail keywords not only attract more traffic, they attract the right traffic that are really interested in what your business has to offer, or…

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