The Social Media Marketing Course from the Digital School of Marketing is a meticulously designed online educational programme, crafted to empower you with the necessary skills and insights for excelling in social media marketing. Covering a broad spectrum of essential subjects, the course provides training on effective marketing strategies across diverse social media platforms, including Facebook, LinkedIn, Instagram, Snapchat, and Pinterest. You will learn to craft engaging content, implement strategic advertising, and use analytics to refine and optimise your online presence.
Staying abreast of the latest trends, such as influencer marketing and ongoing updates to social media algorithms, this course delivers comprehensive strategies that help you adapt and thrive in the dynamic digital environment. Key learning outcomes include establishing a robust brand on social media, crafting lead-generating advertising strategies, and managing an active social media community.
Structured into detailed modules, the Social Media Marketing course covers everything from social media basics and branding to advanced content creation and community management. Each module combines theoretical knowledge with practical applications, ensuring you are well-equipped to apply your learning in real-world settings.
What will you learn on the Social Media Marketing course?
Learning outcomes and benefits:
How to market on different social media channels – How to build out effective campaigns for different social media channels including; Facebook, LinkedIn, Instagram, Snapchat and Pinterest.
Content Marketing for social channels – How to tailor your content effectively for different channels and target markets for maximum leads and social engagement.
Brand Building on Social Media – How to weave in your brand’s message effectively and consistently for professional exposure.
Social Media Advertising – how to create lead generating advertising and engaging adverts using different social media adverting platforms.
Social Media Analytics – How to read and optimise your social media channels using your analytical data unique to each platform.
Managing a social media community – How to identify your social media personas and design strategies to engage and manage online social reputation.
*See the modular breakdown for a comprehensive view of what you will learn on the social media marketing course .
Accreditations and Endorsements with DSM
MICT (Media Information and Communication Technology SETA)
CPD services body of the United Kingdom
CPD points with SABPP
Digital School of Marketing is a member of the IAB (The Interactive Advertising Bureau)lu
QLS (Quality License Scheme)
The Social Media Marketing Course will develop your skills as a social media specialist, and enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most through effective social media management.
The Social Media Marketing Online Course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.
