SOCIAL MEDIA MARKETING COURSE
Owing to the growing trend of social media marketing all organisations, companies, small businesses and sole proprietors need to have a solid understanding of how to market and grow their brands on social channels. As such they need solid social media strategy training.
What you will master:
How to market on different social media channels – How to build out effective campaigns for different social media channels including; Facebook, LinkedIn, Instagram, Snapchat and Pinterest.
Content Marketing for social channels – How to tailor your content effectively for different channels and target markets for maximum leads and social engagement.
Brand Building on Social Media – How to weave in your brand’s message effectively and consistently for professional exposure.
Social Media Advertising – how to create lead generating advertising and engaging adverts using different social media adverting platforms.
Social Media Analytics – How to read and optimise your social media channels using your analytical data unique to each platform.
Managing a social media community – How to identify your social media personas and design strategies to engage and manage online social reputation.
The Digital School of Marketing Social Media Marketing Certificate is accredited by the Media Information and Communication Technology SETA (MICT) and we’re a proud member of the IAB South Africa.
Additionally, the college is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore, your Social Media Marketing Course is internationally transferable and endorsed.
The course offers 60 CPD points with SABPP.
The Social Media Marketing Certificate will enable you to grow your brand strategically on any social channel, increase customer engagement and correctly target those who matter most.
The Social Media Marketing Course is conducted online over a 12-week period and is considered to be the benchmark in social media marketing in SA.
Navigation and the social media landscape
- History of social media marketing
- Branding on different channels
- Social networking
- Microblogging strategies
- Blogging on different platforms
Social Media Content Strategy
- Style guides for social media
- Fundamentals of content strategy
- Curated copy guidelines
- User-generated copy
- Different types of content marketing
Managing a social media community
- Designing community management guidelines
- Managing different social media personalities
- Reputation Management
- Social media etiquette
Advertising on social media
- Designing advertising on all social media platforms. Including Facebook, Twitter, Instagram, LinkedIn, Pinterest and Youtube.
- Monitoring your analytics for different platforms
- Designing copy that converts
- Understanding your analytics and KPI’s
- Designing a social media strategy
Branding on social media
- Branding identity system
- Your social media personality
- Brand language and tone
Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits.)
- Marketing communications mix
- Traditional and digital marketing communications
- Lateral thinking in marketing
- High and low thinking strategies
How you can study at DSM
The course is delivered on our state-of-the-art online learning platform. There are countless videos and infographics for all your learning needs:
- 200 videos
- 100 infographics
- Progress trackers
- Interactive feedback
Course pack includes:
- Online Access
- Branded USB stick
- Branded laptop bag
- Digital School of Marketing Travel Mug
- Digital School of Marketing cap
- Branded Digital School of Marketing Note Pad and Pen
FREQUENTLY ASKED QUESTIONS
Is the Social Media Course accredited?
Yes the Social Media Course is accredited through MICT SETA unlike other social media courses. There are two modules which are accredited unit standards in this specific course. Totalling 23 unit standard credits. The other modules are specific to the field of Social media and digital marketing and fulfil what knowledge and expertise you will need in order to succeed within this vocation.
How long will it take me to complete this course?
On average students take 10 weeks to complete this social media training. However if you need longer to complete the course you will be able to.
What are the payment plans available?
There are many payment options available at the Digital School of Marketing. We offer huge discounts on full payments. Debit orders are available as well as structured payment plans with instalments.
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However, the social media marketing course is available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our trained student advisory team via phone, email or on your online dashboard.
When can I start the course?
Courses can be started at any time of the year. You may start the course whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the marketing courses are specially designed for the digital marketing industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 17 years old to be eligible to start the Social Media Management Course.
Where can I work with the Social Media Management Certification?
You will comfortably and confidently be able to fit into any social media position of any marketing and advertising agency or successfully run your own business within this vocation.
When does the debit order run?
The debit order for this social media marketing course runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
On the social media certificate, you will receive:
- Online access
- Branded USB stick
- Branded laptop backpack
- Branded travel mug
- Branded notepad
- Branded cap