DIGITAL MARKETING COURSE
Digital marketing has outstripped traditional marketing mediums. It is therefore imperative that all businesses and sole proprietors have a solid understanding of digital marketing to thrive and survive in this competitive space.
In addition, becoming a digital marketer is an exciting, fulfilling and highly lucrative career path for anyone who is passionate about marketing communications and digital strategy.
The Digital School of Marketing digital marketing course is jam-packed with information on all the core elements of digital marketing and strategy.
What you will master:
Search Engine Optimisation – how to optimise your website to rank higher using on- page and off- page SEO techniques.
Social Media Marketing Management – how to advertise, write, manage and optimise social media marketing campaigns on different social media channels.
Email Marketing – how to design an effective email, segment your audience base and optimise your email marketing for performance.
Mobile Marketing – How to use your target market user behaviour to create mobile marketing advertising and marketing campaigns.
Paid (PPC) – how to design search and display advertising on Google’s ad platform and how to optimise them for best results using web analytics.
Digital Marketing Strategy – how to build out a holistic campaign bringing in all elements of digital marketing to work with your business objectives and strategy.
Digital Copy Writing – how to write for your target audience on different mediums and channels for the web using best practice techniques.
Content Marketing – how to design compelling, unique and shareable content for different kinds of target markets.
Marketing Management – the fundamental concepts of marketing management and selling and how they tie in with digital marketing channels and technology-based thinking.
The Digital Marketing Course will give you the underpinning knowledge to grow yourself within the digital marketing field. The course provides a solid platform to assist any business operating within the marketing sphere.
The marketing course is accredited by the Media Information and Communication Technology SETA. We are also a proud member of the IAB South Africa.
Digital School of Marketing is an internationally endorsed member of the CPD services body of the United Kingdom. Therefore your Digital Marketing course is internationally transferable and endorsed.
The course offers 60 CPD points with SABPP.
So, if you are ready to learn digital marketing and propel yourself in the fastest-growing career of the century, then this online Digital Marketing Certification is just for you!
Content Marketing and Digital Copywriting
- User behaviour
- Objectives of content marketing
- Developing a content marketing style
- Developing a content strategy
- Writing digital copy
- Structuring a content calendar
- Identifying content gaps
- Mobile communication
- SMS marketing
- UX for mobile
- Writing for mobile
- MMS marketing
- Mobile user behaviour
- Mobile marketing strategy
- Measuring your mobile marketing efforts
- Different types of email marketing
- Email marketing strategy
- Email metrics and KPI’s
- Writing for email marketing
- Audience segmentation
- Conversion optimisation for email
- Defining email objectives
SEO and Web Analytics
- SEO fundamentals
- Keyword research
- Onsite and offsite optimisation techniques
- Link building strategies
- Labelling of a website
- Auditing websites
- Identifying SEO problems
- Writing SEO copy
- Using Social media channels strategically
- Choosing the right channels for your business
- Content marketing for social media
- Influencer marketing
- Creating paid advertising for social media
- Optimising your social media advertising
- Reading your social media analytics
- Crowdsourcing for social media
- Online reputation management
Marketing Communication Concepts
(SAQA ID 10064 NQF Level 5, 8 Credits)
- The marketing mix
- Marketing communications strategy
- High and low thinking in marketing
- Marketing management
- Digital and traditional marketing channels
- Sales and marketing
How to write advertising copy
(SAQA ID 244612 NQF Level 5, 15 Credits)
- Assess Advertising Copy
- Copywriting for different mediums
- Writing principles
- Strategic copywriting
- Meeting copywriting deadlines
- Adapting copy for your target market
Paid Advertising and Marketing
- Search advertising on the SERPS
- Display advertising
- Video marketing and advertising
- Social media advertising
- Using analytics for paid advertising
The CPD Certification Service
Member of the IAB SA
How you can study at DSM
All courses at DSM are delivered on a bespoke online learning platform. It is packed with videos and infographics so that you can take your learning experience to the next level. The Digital Marketing Course includes:
- 200 videos
- 100 infographics
- Progress trackers
- Interactive feedback
Course pack includes:
- Online Access
- Branded USB stick
- Branded laptop bag
- Digital School of Marketing Travel Mug
- Digital School of Marketing cap
- Branded Digital School of Marketing Note Pad and Pen
FREQUENTLY ASKED QUESTIONS
Is the Digital Marketing Course accredited?
Yes – the Online Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body and endorsed by the SABPP. There are two modules which are accredited unit standards in this specific course totalling 23 unit standard credits.
The other modules are specific to the field of digital marketing and what knowledge you will need to succeed within this vocation.
How long will it take me to complete this course?
On average students take 10 weeks to complete this digital marketing course. However, if you need longer to complete your marketing studies – you will be able to.
What are the payment plans available?
There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with instalments. – Studying Digital Marketing has never been this easy!
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However, the marketing courses are available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. To help you learn digital marketing contact our friendly student advisory team via phone, email or on your online dashboard.
When can I start the course?
This marketing course, which gives a thorough grounding in digital strategy, can be started at any time of the year. You may start studying the digital marketing the course whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 17 years old to be eligible to start the Digital Marketing Course, which provides the best digital marketing course in South Africa.
Where can I work with the Digital Marketing Certification?
The marketing course is designed for you to step into any digital marketing position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished the course.
When does the debit order run?
The debit order runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
You will receive, with your marketing short course:
- Online access
- Branded USB stick
- Branded laptop backpack
- Branded travel mug
- Branded notepad
- Branded cap
Why are Digital Marketing skills needed in The workplace?
The shift of how consumers find products has changed significantly in the age of digital marketing. The ability for organisations to thrive in new market places depends on how well versed their staff are in their digital marketing skills. It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalize on the this growing trend. – If you would like a quote for your company please get in touch and we will gladly prapare one for you.