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BRAND MANAGEMENT COURSE

Course Description
Modules
How you can study at DSM
Accreditation

Course Description

A brand is so much more than just a company’s slogan or logo. Yes, a logo and slogan are integral parts of a brand but to manage a brand correctly, you need to make sure that your products and/or services are so valuable in the minds of your customers that they have no option but to sign up with you!

Do you want to learn the specialised techniques of making your customers fall in love with your brand and make them loyal devotees for life? Is it your ambition to become a brand manager? Are you currently in the marketing field and want to upskill yourself in new brand management techniques?

If you answered “YES!” then the Brand Management Course – proudly presented to you by the Digital School of Marketing (DSM) – is right up your alley.

DSM’s Brand Management Course is accredited by the Media, Information and Communication Technology (MICT) SETA. This means that our course will equip you with tried-and-trusted brand management skills that are essential to any organisation – be they small-to-medium enterprises or large, multinational corporates – that any employer will definitely want in their business.

Digital School of Marketing has been Internationally Endorsed by The CPD services in the United Kingdom. Therefore your Brand Managment Course will be internationally transferable on an international basis.

So if being a brand manager is one of your career goals or you want to add brand management to your arsenal of marketing skills, DSM’s Brand Management Course is for you!

Modules

Introduction to Brand Management
This module will teach you about the differences between a brand, branding and brand management, the components of brand management, branding strategy and sustainable brand building. You’ll find out why it’s so important to know these definitions like the back of your hand. 

Brand Equity
Trust is the foundation of any sustainable relationship. This is true as well for the relationship that your customers build with you and your company. With this introductory module on brand equity you’ll learn about the importance of brand equity and how to build it.

Brand Identity
Your products and/or services need to have a distinct character that the industry knows these by. Otherwise, they’ll fade away behind your competitors. In this module you will learn about brand identity systems, brand purpose and positioning, brand values, and visual and verbal language so that you can apply these to your own company – and reap the rewards.

Brand Positioning
Brand positioning is important for any organisation as it shows your customers why they will benefit from buying from you as opposed to your competitors. In this module we will teach you about brand differentiation, product positioning strategy and competitive brand positioning as well as, most importantly, how to practically apply these concepts.

Brand Contact
In this module you’ll be introduced to the concept of brand contact and we will teach you about the benefits of brand cohesiveness. 

Marketing Communication
You, as a marketer, must communicate your brand’s message so that your target audience understands it in the way you want them. The marketing communication module will teach you about the importance of marketing communication and how to practise integrated marketing communications in everything that you do.

Managing a Corporate Brand
Learn the vital skills of how to manage a corporate brand, build a strong brand portfolio as well as the benefits there are of having a strong portfolio for your brand. In this module, we also touch on corporate brand identity and reputation.

Branding Growth Strategies
This introduction to branding growth strategies will equip you with the knowledge you need to launch a new brand strategy and set your business on the path to success. You’ll also learn about brand and line extensions in an organisation.

Marketing Communication Concepts
This unit standard-aligned module (SAQA ID 10064 NQF Level 5, 8 Credits) will teach you how to identify and explain marketing communication concepts and ideas. Get to grips with how to implement low- and high-focus thinking as well as applying lateral thinking processes.

How you can study at DSM

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

Course pack includes:

  • Online Access
  • Branded USB stick
  • Branded laptop bag
  • Digital School of Marketing Travel Mug
  • Digital School of Marketing cap
  • Branded Digital School of Marketing Note Pad and Pen

Accreditation

MICT SETA

DSM MICT SETA

The CPD Certification Service

DSM CPD UK

Member of the IAB SA

DSM IAB
Pricing

Pricing

PAYMENT PLAN
R 9500total payment
  • Deposit: R 3200
  • R 2100 (3 months)
UPFRONT
R 6650once off
  • 30% Discount
  • Save R 2850
DEBIT ORDER
R 9500total payment
  • Deposit : R 2900
  • R 1100 (6 months)
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  • Brand Management Course

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    • TERMS AND CONDITIONS
      1. Your use of this and any other websites of Digital School of Marketing is subject to the terms and conditions as set out below, including, but not limited to the documents that may be referred to in some of the clauses;
      2. By making use of this website, you acknowledge that you have read these terms and conditions and agree to be bound by and comply with them;
      3. A student selecting to purchase any of the courses offered by Digital School of Marketing and electing to utilise the online learning platform, shall need to have access to a computer and/or laptop as well as a stable internet connection as the online platform cannot function without such a connection;
      4. Digital School of Marketing shall not be held liable in any manner or form, due to a student not having the required access to a computer, laptop and a stable internet connection;
      5. The agreement between Digital School of Marketing and a student will commence on the date which the student receives their online access, which the student will only obtain once payment is received;
      6. Payment shall be made in the manner and in accordance with the payment option the student has selected;
      7. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement within the period of 5 (five) working days, the student will only be entitled to a refund of 50% of the fees paid to Digital School of Marketing;
      8. If the Consumer Protection Act 68 of 2008 is applicable and the student cancels this agreement before the student has completed the selected course but after the 5 (five) working day period, the student will not be entitled to a refund from Digital School of Marketing;
      9. Should the student cancel this agreement, the student shall make payment to Digital School of Marketing all future arrear amounts as well as all current amounts due as at the date of termination;
      10. Should the student fail to make payment to Digital School of Marketing in terms of all arrear amounts as well as all current amounts due as at the date of termination, Digital School of Marketing reserves the right to take any further legal action to recover all outstanding amounts;
      11. All merchandising material received by a student from Digital School of Marketing will only be accepted on return should the merchandising material remain unopened. Should the merchandising material be damaged or opened, Digital School of Marketing will not be liable for a refund on any such items;
      12. Digital School of Marketing, Bank: Standard Bank, Branch: Sandton City, Account Number: 300127014, Branch Code: 051001.
      13. All manuals, promotional material and assessments form part of the selected course package, should a student lose or damage any of the study material they have received, manuals may only be reissued upon receipt of payment of R450 excluding the courier service;
      14. Certificates will be available and issued within a 6 – 8 week period after the course has been successfully completed and will be distributed electronically in PDF format;
      15. All students are to take accountability for lost POE’s within their care, lost POE’s will only be reprinted upon receipt of payment of R200 excluding the courier service;
      16. Should a student be in breach of this agreement by way of failure to make payment, Digital School of Marketing will not be held liable for any damage or loss suffered due to suspension of services including but not limited to the online learning platform;
      17. If any provision of the Agreement shall be found by any Court or administrative body of competent jurisdiction to be invalid or unenforceable, the invalidity or unenforceability of the said provision shall not affect the other provisions of the Agreement and all provisions not affected by such invalidity or unenforceability shall remain in full force and effect. The parties hereby agree to attempt to substitute for any invalid or unenforceable provision a valid or enforceable provision, with the retention of the economic, legal and commercial objectives of the said invalid or unenforceable provision;
      18. This Agreement, together with all schedules, appendices, Service Schedules, annexures and/or amendments from time to time and any specifically referenced documents if applicable, constitutes the complete and exclusive statement of the Agreement between the Parties and supersedes all prior or contemporaneous agreements, promises, representations, understandings and negotiations between the Parties, whether written or oral, with respect to the subject matter hereof;
      19. Neither Digital School of Marketing, the trainers, their employees, any agents, guest nor other persons associated with Digital School of Marketing will be held responsible for any claim arising from an incident which may occur whilst students are on the premises or transported to any chosen venue by or on behalf of any of the said persons.
      Learner Agreement | The Learner
      To successfully master these unit standard/s, you are required to:
      • Study the content of this unit/s
      What is expected of me the learner
      • Complete all activities indicated in this unit/s
      • Utilise your coach and colleagues as learning resources, and
      • Verify your learning progress with your coach/facilitator
      • Learners will be on time for all activities
      • Learners will inform the workplace coach/mentor of any absence
      Learner roles and responsibilities
      • All cell phones off during learning activities
      • Learners to pay attention and do their best
      • Learners to prepare for learning activities and to meet time restraints
      • Learners to ask if they do not understand
      The Provider The provider will ensure that quality ETD practices are followed and will:
      • Encourage constructive feedback to all learners
      • Provide constructive feedback to all ETD staff
      The Provider roles and responsibilities
      • Ensure learner support is provided
      • Encourage learners to do additional research
      • Will provide learner access to additional resources
      • Quality assures the learning process internally
      • Encourage the environment that is conductive to learning
      Workplace
      • The workplace component contributes to what learning should take place during the program
      Description
      • Competence consist of knowledge in the head (which you acquire during classroom sessions), skills in the hands (practice in the workplace) and a positive attitude in your heart.
      Workplace coach and mentor
      • The workplace coach or mentor has the important task to guide you in the workplace
      • The workplace coach and mentor should:
      • Allow you to practice skills
      Roles and responsibilities
      • Give you constructive feedback
      • Share company specific rules and regulations with you
      • Share experience with you
      • Allow you to attend theoretical training sessions

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FREQUENTLY ASKED QUESTIONS

Is the Brand Management Certification accredited?
How long will it take me to complete this course?
What are the payment plans available?
Where is Digital School of Marketing Head Office?
Is there student support?
When can I start the course?
Why choose Digital School of Marketing?
How old do I have to be to start a course at DSM?
Where can I work with the Brand Management Certification?
When does the debit order run?
If I choose the debit order option, will I be billed more than the monthly course instalments?
Can I freeze my debit order?
Do I receive a study pack?

Is the Brand Management Certification accredited?

Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.

How long will it take me to complete this course?

On average students take 8 weeks to complete the course. However if you need longer to complete the course you will be able to.

What are the payment plans available?

There are different payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with instalments.

Where is Digital School of Marketing Head Office?

Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.

Is there student support?

There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our friendly student advisory team via phone, email or on your online dashboard.

When can I start the course?

Courses can be started any time of the year. You may start the course whenever you are ready.

Why choose Digital School of Marketing?

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital industry. All industry benchmarks and standards have been met.

How old do I have to be to start a course at DSM?

You have to be 17 years old to be eligible to start the Digital Marketing Course.

Where can I work with the Brand Management Certification?

The courses are designed for you to step into any brand management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.

When does the debit order run?

The debit order runs on the last working day of every month.

Can I freeze my debit order?

No. Your debit order runs automatically after the first payment is charged.

Do I receive a study pack?

You will receive:

  • Online access
  • Branded USB stick
  • Branded laptop backpack
  • Branded travel mug
  • Branded notepad
  • Branded cap
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