Brand Management Course

Name: Digital Brand Management Course | Digital School of Marketing
Author: Nadia Greyling

Brand Management Course

Course Description

A brand is so much more than just a company’s slogan or logo. Yes, a logo and slogan are integral parts of a brand but to manage a brand correctly, you need to make sure that your products and/or services are so valuable in the minds of your customers that they have no option but to sign up with you!

Do you want to learn the specialised techniques of making your customers fall in love with your brand and make them loyal devotees for life? Is it your ambition to become a brand manager? Are you currently in the marketing field and want to upskill yourself in new brand management techniques?

If you answered “YES!” then the Brand Management Course –presented to you by the Digital School of Marketing (DSM) – is right up your alley.

DSM’s Course on Brand Management is accredited by the Media, Information and Communication Technology (MICT) SETA. This means that our course will equip you with tried-and-trusted brand management skills that are essential to any organisation – be they small-to-medium enterprises or large, multinational corporates – that any employer will definitely want in their business.

Our Brand Management Course is one of the best Digital Business Courses in South Africa. Digital School of Marketing has been Internationally Endorsed by The CPD services in the United Kingdom and QLS (Quality License Scheme). Therefore, your Brand Management Course will be internationally transferable on an international basis.

So, if being a brand manager is one of your career goals or you want to add brand management to your arsenal of marketing skills, DSM’s Course on Brand Management is for you! If you’re also looking for group brand management training to upskill your team, contact us today!

Modules

This module will teach you about the differences between a brand, branding and brand management, the components of brand management, branding strategy and sustainable brand building. You’ll find out why it’s so important to know these definitions like the back of your hand.
Brand Identity
Trust is the foundation of any sustainable relationship. This is true as well for the relationship that your customers build with you and your company. With this introductory module on brand equity you’ll learn about the importance of brand equity and how to build it.

Your products and/or services need to have a distinct character that the industry knows these by. Otherwise, they’ll fade away behind your competitors. In this module you will learn about brand identity systems, brand purpose and positioning, brand values, and visual and verbal language so that you can apply these to your own company – and reap the rewards.

Brand positioning is important for any organisation as it shows your customers why they will benefit from buying from you as opposed to your competitors. In this module we will teach you about brand differentiation, product positioning strategy and competitive brand positioning as well as, most importantly, how to practically apply these concepts.

In this module you’ll be introduced to the concept of brand contact and we will teach you about the benefits of brand cohesiveness.

You, as a marketer, must communicate your brand’s message so that your target audience understands it in the way you want them. The marketing communication module will teach you about the importance of marketing communication and how to practise integrated marketing communications in everything that you do.

Learn the vital skills of how to manage a corporate brand, build a strong brand portfolio as well as the benefits there are of having a strong portfolio for your brand. In this module, we also touch on corporate brand identity and reputation.

This introduction to branding growth strategies will equip you with the knowledge you need to launch a new brand strategy and set your business on the path to success. You’ll also learn about brand and line extensions in an organisation.

This unit standard-aligned module (SAQA ID 10064 NQF Level 5, 8 Credits) will teach you how to identify and explain marketing communication concepts and ideas. Get to grips with how to implement low- and high-focus thinking as well as applying lateral thinking processes.

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN

R10450total payment

Deposit R3200
R2417 (3 months)

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UPFRONT

R9405once off

10% Discount

Save R1045

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DEBIT ORDER

R10450total payment

Deposit R2900
R1258 (6 months)

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50% upfront discount for students funding the course privately

Accreditation

MICT SETA

The CPD Certification Service

Member of the IAB SA

QLS – Quality Management License Scheme

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

200 videos
100 infographics
Assessments
Slides
Progress trackers
Interactive feedback

As a student you receive:

Login details for the course
Student Support throughout
Certificates for each successfully completed module (Digital copies)
a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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Frequently Asked Questions

Yes, the Brand Management Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.

On average students take 8 weeks to complete a brand management course. However, if you need longer to complete the course you will be able to.

Our brand management course can be started any time of the year. You may start the course whenever you are ready.

The courses are designed for you to step into any brand management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.

No study pack will be received. All course information is available online.

Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online Brand Management Course are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Course anytime during the year and the courses are available throughout South Africa.

You have to be 17 years old to be eligible to start the Brand Management Course, which provides the brand and marketing courses in South Africa.

There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Brand Management has never been this easy!

The debit order runs for the Brand Management Course on the last working day of every month.

Yes! – Please contact us for a customised quote for the brand management certification for your employers.

If you want to study branding or marketing courses in Johannesburg, there are several options available. If flexibility is important to you – then going for an online option is your best bet.

The marketing industry is skyrocketing, and you need to be a part of it! If you’re on the hunt for Brand Management courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

If you want to become a Brand Manager to promote your company. If you’re based in KwaZulu-Natal and are looking Brand Management courses in Durban, then the Digital School of Marketing is your best bet.

If are you looking for Branding Courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

When looking at digital marketing courses in Cape Town there are plenty of options to choose from. If you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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