BRAND MANAGEMENT COURSE
Course Description
A brand is so much more than just a company’s slogan or logo. Yes, a logo and slogan are integral parts of a brand but to manage a brand correctly, you need to make sure that your products and/or services are so valuable in the minds of your customers that they have no option but to sign up with you!
Do you want to learn the specialised techniques of making your customers fall in love with your brand and make them loyal devotees for life? Is it your ambition to become a brand manager? Are you currently in the marketing field and want to upskill yourself in new brand management techniques?
If you answered “YES!” then the Brand Management Course – proudly presented to you by the Digital School of Marketing (DSM) – is right up your alley.
DSM’s Course on Brand Management is accredited by the Media, Information and Communication Technology (MICT) SETA. This means that our course will equip you with tried-and-trusted brand management skills that are essential to any organisation – be they small-to-medium enterprises or large, multinational corporates – that any employer will definitely want in their business.
Our Brand Management Course in one of the best Brand Management Courses in South Africa. Digital School of Marketing has been Internationally Endorsed by The CPD services in the United Kingdom. Therefore your Brand Management Course will be internationally transferable on an international basis.
So if being a brand manager is one of your career goals or you want to add brand management to your arsenal of marketing skills, DSM’s Course on Brand Management is for you!
Modules
Introduction to Brand Management
This module will teach you about the differences between a brand, branding and brand management, the components of brand management, branding strategy and sustainable brand building. You’ll find out why it’s so important to know these definitions like the back of your hand.
Brand Equity
Trust is the foundation of any sustainable relationship. This is true as well for the relationship that your customers build with you and your company. With this introductory module on brand equity you’ll learn about the importance of brand equity and how to build it.
Brand Identity
Your products and/or services need to have a distinct character that the industry knows these by. Otherwise, they’ll fade away behind your competitors. In this module you will learn about brand identity systems, brand purpose and positioning, brand values, and visual and verbal language so that you can apply these to your own company – and reap the rewards.
Brand Positioning
Brand positioning is important for any organisation as it shows your customers why they will benefit from buying from you as opposed to your competitors. In this module we will teach you about brand differentiation, product positioning strategy and competitive brand positioning as well as, most importantly, how to practically apply these concepts.
Brand Contact
In this module you’ll be introduced to the concept of brand contact and we will teach you about the benefits of brand cohesiveness.
Marketing Communication
You, as a marketer, must communicate your brand’s message so that your target audience understands it in the way you want them. The marketing communication module will teach you about the importance of marketing communication and how to practise integrated marketing communications in everything that you do.
Managing a Corporate Brand
Learn the vital skills of how to manage a corporate brand, build a strong brand portfolio as well as the benefits there are of having a strong portfolio for your brand. In this module, we also touch on corporate brand identity and reputation.
Branding Growth Strategies
This introduction to branding growth strategies will equip you with the knowledge you need to launch a new brand strategy and set your business on the path to success. You’ll also learn about brand and line extensions in an organisation.
Marketing Communication Concepts
This unit standard-aligned module (SAQA ID 10064 NQF Level 5, 8 Credits) will teach you how to identify and explain marketing communication concepts and ideas. Get to grips with how to implement low- and high-focus thinking as well as applying lateral thinking processes.
How you can study at DSM
The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:
- 200 videos
- 100 infographics
- Assessments
- Slides
- Progress trackers
- Interactive feedback
Course pack includes:
- Online Access
- Branded USB stick
- Branded laptop bag
- Digital School of Marketing Travel Mug
- Digital School of Marketing cap
- Branded Digital School of Marketing Note Pad and Pen
Accreditation
MICT SETA
The CPD Certification Service
Member of the IAB SA
FREQUENTLY ASKED QUESTIONS
Is the Brand Management Certification accredited?
Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.
How long will it take me to complete this course?
On average students take 8 weeks to complete the course. However if you need longer to complete the course you will be able to.
What are the payment plans available?
There are different payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with instalments.
Where is Digital School of Marketing Head Office?
Our head office is based in Randburg, Johannesburg. However our courses are available both locally and internationally through online learning.
Is there student support?
There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators. You can contact our friendly student advisory team via phone, email or on your online dashboard.
When can I start the course?
Courses can be started any time of the year. You may start the course whenever you are ready.
Why choose Digital School of Marketing?
The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the courses are specially designed for the digital industry. All industry benchmarks and standards have been met.
How old do I have to be to start a course at DSM?
You have to be 17 years old to be eligible to start the Digital Marketing Course.
Where can I work with the Brand Management Certification?
The courses are designed for you to step into any brand management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.
When does the debit order run?
The debit order runs on the last working day of every month.
If I choose the debit order option, will I be billed more than the monthly course instalments?
No. You will only be billed for the monthly course instalment.
Can I freeze my debit order?
No. Your debit order runs automatically after the first payment is charged.
Do I receive a study pack?
You will receive:
- Online access
- Branded USB stick
- Branded laptop backpack
- Branded travel mug
- Branded notepad
- Branded cap
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