Brand Management Course

Brand Management Course

Course Description

A brand is so much more than just a company’s slogan or logo. Yes, a logo and slogan are integral parts of a brand but to manage a brand correctly, you need to make sure that your products and/or services are so valuable in the minds of your customers that they have no option but to sign up with you!

Do you want to learn the specialised techniques of making your customers fall in love with your brand and make them loyal devotees for life? Is it your ambition to become a brand manager? Are you currently in the marketing field and want to upskill yourself in new brand management techniques?

If you answered “YES!” then the Brand Management Course – proudly presented to you by the Digital School of Marketing (DSM) – is right up your alley.

DSM’s Course on Brand Management is accredited by the Media, Information and Communication Technology (MICT) SETA. This means that our course will equip you with tried-and-trusted brand management skills that are essential to any organisation – be they small-to-medium enterprises or large, multinational corporates – that any employer will definitely want in their business.

Our Brand Management Course in one of the best Digital Business Courses in South Africa. Digital School of Marketing has been Internationally Endorsed by The CPD services in the United Kingdom. Therefore your Brand Management Course will be internationally transferable on an international basis.

So if being a brand manager is one of your career goals or you want to add brand management to your arsenal of marketing skills, DSM’s Course on Brand Management is for you! If you’re also looking for group brand management training to upskill your team, contact us today!



Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Brand Management modules

Module 1 – Introduction to Brand Management
This module will teach you about the differences between a brand, branding and brand management, the components of brand management, branding strategy and sustainable brand building. You’ll find out why it’s so important to know these definitions like the back of your hand. 

Brand Identity
Trust is the foundation of any sustainable relationship. This is true as well for the relationship that your customers build with you and your company. With this introductory module on brand equity you’ll learn about the importance of brand equity and how to build it.

Module 2 – Brand Identity
Your products and/or services need to have a distinct character that the industry knows these by. Otherwise, they’ll fade away behind your competitors. In this module you will learn about brand identity systems, brand purpose and positioning, brand values, and visual and verbal language so that you can apply these to your own company – and reap the rewards.

Module 3 – Brand Positioning
Brand positioning is important for any organisation as it shows your customers why they will benefit from buying from you as opposed to your competitors. In this module we will teach you about brand differentiation, product positioning strategy and competitive brand positioning as well as, most importantly, how to practically apply these concepts.

Module 4 – Brand Contact
In this module you’ll be introduced to the concept of brand contact and we will teach you about the benefits of brand cohesiveness. 

Module 5 – Marketing Communication
You, as a marketer, must communicate your brand’s message so that your target audience understands it in the way you want them. The marketing communication module will teach you about the importance of marketing communication and how to practise integrated marketing communications in everything that you do.

Module 6 – Managing a Corporate Brand
Learn the vital skills of how to manage a corporate brand, build a strong brand portfolio as well as the benefits there are of having a strong portfolio for your brand. In this module, we also touch on corporate brand identity and reputation.

Module 7 – Branding Growth Strategies
This introduction to branding growth strategies will equip you with the knowledge you need to launch a new brand strategy and set your business on the path to success. You’ll also learn about brand and line extensions in an organisation.

Module 8 – Marketing Communication Concepts
This unit standard-aligned module (SAQA ID 10064 NQF Level 5, 8 Credits) will teach you how to identify and explain marketing communication concepts and ideas. Get to grips with how to implement low- and high-focus thinking as well as applying lateral thinking processes.


50% upfront discount for students funding the course privately

R10450total payment
  • Deposit R3200
  • R2417 (3 months)

R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately



The CPD Certification Service

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Brand Management Certification accredited?

    Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.

    How long will it take me to complete this course?

    On average students take 8 weeks to complete a brand management course. However if you need longer to complete the course you will be able to.

    When can I start the course?

    Our brand management course can be started any time of the year. You may start the course whenever you are ready.

    Where can I work with the Brand Management Certification?

    The courses are designed for you to step into any brand management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.

    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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