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National Diploma of Copywriting

National Diploma of Copywriting

Course Description

Have you always been good at writing and wanted a professional qualification to enable you to spread your wings into a lucrative career in copywriting?

The Digital School of Marketing (DSM) National Diploma of Copywriting gives students a thorough grounding in the principles of copywriting as well as what it takes to become a copywriter with practical skills.

With this SETA-accredited Qualification under your belt, you will be able to work in any environment that needs copy generated regularly. Examples of these are:

  • Ad agencies
  • Marketing firms
  • Digital marketing companies
  • Large corporations

Who is this course suited for?

  • Individuals wanting to break into the world of marketing management
  • Current marketing professionals wanting to up their game in marketing management
  • Marketing professionals looking for a fresh perspective in their business endeavours

This SETA qualification will furnish you with all the knowledge you need to start an exciting career as a professional copy writer. So, if writing is your passion then this comprehensive qualification if just for you!


Course Duration:

18 – 24 months

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of National Diploma in Copywriting modules

Module 1 – Understand an Advertising Agency or Design Company
Discover how an advertising agency or design company is structured and find out what the role of the creative director is.

Module 2 – Copywriting Fundamentals
Learn about what ‘copy’ and ‘copywriting’ is and get a feel of the type of jargon copywriters to use in their everyday practice.

Module 3 – Marketing Communications
Study the printing processes that are used to enhance to produce marketing communications.

Module 4 – Understand marketing communications roles

Find out what the principles and functions of art direction are.

Module 5 – Creative principles of copywriting
Learn how to creatively come up with compelling copywriting ideas and how to execute them.

Module 6 – Principles of persuasive copy

Learn what persuasive copy is as well as how to conceptualise this type of copy for various media.

Module 7 – Work Portfolio Composition
Learn the best way to develop and give creative work presentations.

Module 8 – Identify brand management fundamentals
Discover what the various factors are that influence branding.

Module 9 – Marketing communications

Identify and describe marketing communication concepts and ideas in addition to how lateral thinking fits into this process.

Module 10 – Conceptual and Lateral Thinking Processes
Learn how to apply as well as practise conceptual in addition to lateral thinking skills.

Module 11 – The Marketing and Advertising Creative Process
Discover the fundamentals of marketing and advertising creative processes as well as develop marketing communications concepts.

Module 12 – Campaign, Media and Creative Strategies
Learn how to develop and implement objectives and strategies for marketing communications.

Module 13 – Working with Clients
Discover how to acquire information about the client’s needs and how to develop a good working relationship with your client so that their requirements are met.

Module 14 – Writing techniques
Learn how to use writing skills appropriately by making use of techniques such as appropriate language conventions, textual features and style.

Module 15 – Innovation in Projects
Discover how to keep abreast of, as well as analyse changes, or new developments. Learn how to create opportunities for innovation and lead projects to fulfil these ideas.

Module 16 – History of Marketing Communication
Learn about marketing communication, marketing communication characteristics and objectives.  Discover how marketing communication works, as well as how it is classified.

Module 17 – Creative Writing for Advertising
Learn why it’s essential for copywriters to understand how to extract data from electronic as well as non-electronic mediums. Discover how to develop copywriting solutions for electronic and non-electronic mediums.

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R28600total payment
  • Deposit R3200
  • R3175 (8 months)

DEBIT ORDER
R28600total payment
  • Deposit R2900
  • R1428 (18 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

Member of the IAB SA

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the National Diploma of Copywriting accredited?

    Yes, our National Diploma in Copywriting Course is accredited through MICT SETA. The course is made up of 240 credits.


    How long will it take me to complete the National Diploma of Copywriting course?

    On average students take 12 to 24 months to complete the Copywriting Diploma course. However if you need longer to complete the course you will be able to.


    When can I start the National Diploma of Copywriting course?

    The National Diploma in Copywriting course can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the National Diploma of Copywriting?

    This SETA qualification will furnish you with all the knowledge you need to start an exciting career as a professional copy writer. So, if writing is your passion then this comprehensive qualification if just for you!


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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