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Product Management Course

Product Management Course

Course Description

Product management is a vital role within companies, guiding a product’s journey from inception to triumphant launch and continued success. Product managers act as dynamic catalysts between diverse teams, ensuring products exceed customer expectations while driving business objectives to new heights. They are the visionaries crafting a product’s destiny, mapping out adventurous roadmaps, prioritising features, and leveraging data-driven insights for bold decisions.

Join the Product Management Course offered by the Digital School of Marketing for an immersive educational experience. This course equips individuals with essential knowledge and skills to excel in this dynamic field. Through a comprehensive curriculum and practical exercises, participants delve into market analysis, strategic planning, and effective communication across interdisciplinary teams.

Unleash your potential as a successful product manager with us by enrolling in the Product Management Course!


What is the average duration of the course?

The Product Management course takes three months to complete however we give students a year in which to complete the course.


What you will learn

Utilize resources for in-depth market analysis, which will serve as the foundation for shaping product strategy.

Apply strategic planning expertise to oversee the product’s evolution effectively.

Craft a streamlined marketing blueprint for a triumphant product launch.

Grasp the art of employing metrics to continuously assess and gauge product performance.

Develop an intricate product roadmap driven by your visionary product strategy and outlook.

Modules

  • Introduction
  • Learning
  • Assessments
  • Results
  • Support
  • Certificates
  • Notes

  • Introduction to Product Management
  • Product Lifecycle Management
  • Market Research and Analysis
  • Product Strategy and Roadmapping
  • User-Centered Design
  • Product Launch and Marketing
  • Cross-Functional Collaboration
  • Product Management Tools
  • Product Management Ethics

  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Environmental Factors
  • Legal Factors

  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Intensity of Competitive Rivalry

  • Product Vision
  • Market Analysis
  • Target Audience
  • Value Proposition
  • Goals and Objectives
  • Feature Prioritization
  • Release Schedule
  • Resource Allocation
  • Risk Assessment
  • Marketing and Promotion
  • User Feedback Loop
  • Key Performance Indicators (KPIs)
  • Dependencies and Milestones
  • Budget and Financial Projections
  • Exit Strategy

  • Innovation Fundamentals
  • Types of Innovation
  • Idea Generation and Ideation
  • Design Thinking
  • Market Research for Innovation
  • Prototyping and Validation
  • Innovation Strategy
  • Open Innovation
  • Technology Trends
  • Risk Management
  • Resource Allocation
  • Scaling Innovation
  • Measuring Innovation Success
  • Innovation Culture
  • Case Studies
  • Ethics and Responsible Innovation

  • Product Strategy
  • Market Research and Analysis
  • Idea Generation
  • Concept Development
  • Product Requirements and Specifications
  • Design and Prototyping
  • Cross-Functional Collaboration
  • Risk Management
  • Quality Assurance and Testing
  • Regulatory and Compliance Considerations
  • Cost Analysis
  • Supplier and Vendor Management
  • Intellectual Property
  • Launch Planning
  • Post-Launch Evaluation
  • Iterative Development

  • Product Mix Components
  • Product Mix Width
  • Product Line Depth
  • Product Line Length
  • Product Line Consistency
  • Product Mix Planning
  • Product Life Cycle Management
  • Product Portfolio Analysis
  • Brand Management
  • Product Positioning
  • Product Mix Strategies
  • New Product Development
  • Product Rationalization

  • Project Initiation
  • Project Planning
  • Project Execution
  • Project Monitoring and Control
  • Project Risk Management
  • Quality Management
  • Communication Management
  • Stakeholder Management
  • Project Closure
  • Project Management Software
  • Project Leadership and Team Management
  • Project Ethics and Professional Responsibility
  • Project Integration Management
  • Project Scope Management
  • Project Time Management
  • Project Cost Management

  • Market Analysis
  • Product Positioning
  • Pricing Strategy
  • Distribution Channels
  • Sales and Marketing Alignment
  • Brand and Messaging
  • Sales Enablement
  • Launch Planning
  • Customer Acquisition Strategies
  • Customer Retention Strategies
  • Metrics and KPIs
  • International Expansion
  • Channel Partner Management
  • Legal and Compliance Considerations
  • Customer Feedback and Iteration

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R12650total payment
  • Deposit R3200
  • R3150 (3 months)

DEBIT ORDER
R12650total payment
  • Deposit R2900
  • R1393 (7 months)

50% upfront discount for students funding the course privately

Accreditation

CPD services body of the UK

QLS (Quality Management Scheme UK)

The Digital School of Marketing is a member of the Interactive Advertising Bureau (IAB).

The Digital School of Marketing is a MICT SETA Accredited College.

How to Study

This Product Management course is delivered via a tailor-made learning platform. The social media course is meticulously crafted to equip students with both theoretical understanding and hands-on experience in the realm of social media marketing and management. Here’s an overview of your learning journey in social media marketing:

This is how you will study the Product Management Course:

  • Access to informative slides for each module and subject
  • Exclusive infographics designed specifically for The Digital School of Marketing
  • Customized video content aligned with the course material
  • Convenient downloadable eBooks for every lesson
  • Earn-as-you-learn certificates: Receive a certificate upon successfully completing each module
  • Engage in formative assessments, multiple-choice questions, and summative assessments

As a student, you’ll benefit from:

  • Access to course login credentials
  • Ongoing student support
  • Certificates for each completed module (available in digital format)
  • A final course certificate, provided in both hard copy and digital formats for the Product Management course.

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    This fundamental question seeks to understand the responsibilities and scope of a product manager, including their role in product development and strategy.

    Many people confuse these two roles. This question helps clarify the distinctions between project management, which focuses on execution, and product management, which involves product strategy and lifecycle management.

    This question delves into the stages and steps involved in bringing a product from concept to launch and beyond, highlighting the product manager’s involvement at each stage.

    Prioritization is a critical aspect of product management. This question addresses techniques and criteria used to prioritize features and tasks in a product roadmap.

    How do you gather and incorporate user feedback into product development?: Understanding how product managers collect and leverage user feedback for product improvements and enhancements is crucial for product success.

    This question explores the typical obstacles product managers face, such as balancing competing priorities, managing stakeholder expectations, and adapting to changing market conditions.

    Aspiring product managers often want to know what skills and traits they need to excel in the role. This question highlights qualities like communication, analytical skills, and strategic thinking.

    Upon completion of the course, you’ll be equipped to pursue various career paths, including Product Manager, Product Marketing Manager, Product Owner, and Business Analyst roles in diverse industries.

    Throughout the course, you’ll engage in practical exercises, case studies, and real-world scenarios designed to simulate the challenges faced by product managers. Additionally, you’ll have the opportunity to work on projects that apply the concepts learned in each module.

    Yes, the course is designed to accommodate individuals with diverse backgrounds, including those without a technical or engineering background. The curriculum is structured to provide a comprehensive understanding of product management principles regardless of prior technical knowledge.

    Yes, upon completion of the course, you’ll retain access to the course materials, resources, and learning platform for a specified period. This allows you to revisit key concepts, refresh your knowledge, and continue learning at your own pace even after completing product management course.

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