Product Management Course

Product Management Course

Course Description

Product management is an exhilarating and pivotal role within companies, charged with the thrilling mission of nurturing a product’s journey from its inception through to its triumphant launch and ongoing success. Product managers serve as the dynamic catalysts between diverse teams, including engineering, marketing, and design, ensuring that the product not only meets but exceeds customer expectations while driving business objectives to new heights. They’re the visionaries who craft the product’s destiny, map out an adventurous roadmap, wield the power to prioritize features, and harness data-driven insights for making bold decisions that propel the product towards unparalleled triumph.

This product management course with the digital school of marketing in turn, is an electrifying educational experience that empowers individuals with the knowledge and skills required to conquer this thrilling terrain.

What is the average duration of the course?

The Product Management course takes three months to complete however we give students a year in which to complete the course.

What you will learn

Utilize resources for in-depth market analysis, which will serve as the foundation for shaping product strategy.

Apply strategic planning expertise to oversee the product’s evolution effectively.

Craft a streamlined marketing blueprint for a triumphant product launch.

Grasp the art of employing metrics to continuously assess and gauge product performance.

Develop an intricate product roadmap driven by your visionary product strategy and outlook.


Below is an exhaustive compilation of the course modules you will cover

Module 1 – Introduction to the learning platform

  • Introduction
  • Learning
  • Assessments
  • Results
  • Support
  • Certificates
  • Notes

Module 2 – Principles of product management

  • Introduction to Product Management
  • Product Lifecycle Management
  • Market Research and Analysis
  • Product Strategy and Roadmapping
  • User-Centered Design
  • Product Launch and Marketing
  • Cross-Functional Collaboration
  • Product Management Tools
  • Product Management Ethics

Module 3 – PESTEL analysis

  • Political Factors
  • Economic Factors
  • Social Factors
  • Technological Factors
  • Environmental Factors
  • Legal Factors

Module 4 – Porters five forces

  • Threat of New Entrants
  • Bargaining Power of Suppliers
  • Bargaining Power of Buyers
  • Threat of Substitute Products or Services
  • Intensity of Competitive Rivalry

Module 5 – Product strategy roadmap

  • Product Vision
  • Market Analysis
  • Target Audience
  • Value Proposition
  • Goals and Objectives
  • Feature Prioritization
  • Release Schedule
  • Resource Allocation
  • Risk Assessment
  • Marketing and Promotion
  • User Feedback Loop
  • Key Performance Indicators (KPIs)
  • Dependencies and Milestones
  • Budget and Financial Projections
  • Exit Strategy

Module 7 – Product development planning

  • Product Strategy
  • Market Research and Analysis
  • Idea Generation
  • Concept Development
  • Product Requirements and Specifications
  • Design and Prototyping
  • Cross-Functional Collaboration
  • Risk Management
  • Quality Assurance and Testing
  • Regulatory and Compliance Considerations
  • Cost Analysis
  • Supplier and Vendor Management
  • Intellectual Property
  • Launch Planning
  • Post-Launch Evaluation
  • Iterative Development

Module 8 – Product Mix

  • Product Mix Components
  • Product Mix Width
  • Product Line Depth
  • Product Line Length
  • Product Line Consistency
  • Product Mix Planning
  • Product Life Cycle Management
  • Product Portfolio Analysis
  • Brand Management
  • Product Positioning
  • Product Mix Strategies
  • New Product Development
  • Product Rationalization

Module 9 – Project management

  • Project Initiation
  • Project Planning
  • Project Execution
  • Project Monitoring and Control
  • Project Risk Management
  • Quality Management
  • Communication Management
  • Stakeholder Management
  • Project Closure
  • Project Management Software
  • Project Leadership and Team Management
  • Project Ethics and Professional Responsibility
  • Project Integration Management
  • Project Scope Management
  • Project Time Management
  • Project Cost Management

Module 10 – Go to market Strategy

  • Market Analysis
  • Product Positioning
  • Pricing Strategy
  • Distribution Channels
  • Sales and Marketing Alignment
  • Brand and Messaging
  • Sales Enablement
  • Launch Planning
  • Customer Acquisition Strategies
  • Customer Retention Strategies
  • Metrics and KPIs
  • International Expansion
  • Channel Partner Management
  • Legal and Compliance Considerations
  • Customer Feedback and Iteration

Module 6 – Product innovation

  • Innovation Fundamentals
  • Types of Innovation
  • Idea Generation and Ideation
  • Design Thinking
  • Market Research for Innovation
  • Prototyping and Validation
  • Innovation Strategy
  • Open Innovation
  • Technology Trends
  • Risk Management
  • Resource Allocation
  • Scaling Innovation
  • Measuring Innovation Success
  • Innovation Culture
  • Case Studies
  • Ethics and Responsible Innovation


50% upfront discount for students funding the course privately

R12650total payment
  • Deposit R3200
  • R3150 (3 months)

R12650total payment
  • Deposit R2900
  • R1393 (7 months)

50% upfront discount for students funding the course privately


CPD services body of the UK

The Digital School of Marketing is a member of the Interactive Advertising Bureau (IAB).

The Digital School of Marketing is a MICT SETA Accredited College.

How to Study

At DSM, all courses are delivered via a tailor-made learning platform. The social media course is meticulously crafted to equip students with both theoretical understanding and hands-on experience in the realm of social media marketing and management. Here’s an overview of your learning journey in social media marketing:

This is how you will study the Product Management Course:

  • Access to informative slides for each module and subject
  • Exclusive infographics designed specifically for The Digital School of Marketing
  • Customized video content aligned with the course material
  • Convenient downloadable eBooks for every lesson
  • Earn-as-you-learn certificates: Receive a certificate upon successfully completing each module
  • Engage in formative assessments, multiple-choice questions, and summative assessments

As a student, you’ll benefit from:

  • Access to course login credentials
  • Ongoing student support
  • Certificates for each completed module (available in digital format)
  • A final course certificate, provided in both hard copy and digital formats

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    What is the role of a product manager?

    This fundamental question seeks to understand the responsibilities and scope of a product manager, including their role in product development and strategy.

    How does product management differ from project management?

    Many people confuse these two roles. This question helps clarify the distinctions between project management, which focuses on execution, and product management, which involves product strategy and lifecycle management.

    What is the product development process?

    This question delves into the stages and steps involved in bringing a product from concept to launch and beyond, highlighting the product manager’s involvement at each stage.

    How do you prioritize features or tasks in a product roadmap?

    Prioritization is a critical aspect of product management. This question addresses techniques and criteria used to prioritize features and tasks in a product roadmap.

    How do you gather and incorporate user feedback into product development?: Understanding how product managers collect and leverage user feedback for product improvements and enhancements is crucial for product success.

    What are some common challenges in product management?

    This question explores the typical obstacles product managers face, such as balancing competing priorities, managing stakeholder expectations, and adapting to changing market conditions.

    What skills and qualities are essential for a successful product manager?

    Aspiring product managers often want to know what skills and traits they need to excel in the role. This question highlights qualities like communication, analytical skills, and strategic thinking.

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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