Search Engine Optimisation Blogs

DSM Digital School of Marketing - off-page optimisation
What is off-page optimisation?
The term ‘off-page optimisation’ refers to all the actions which can be taken outside of the specific website in order to increase its position in search rankings. These are measures which assist with creating as many high-quality backlinks (incoming links) as possible. Optimising for off-site ranking factors (which is another…
DSM Digital School of Marketing - images
How to make images SEO friendly
An interesting fact is that articles which have images attached to it, on average, get 94% more total views as opposed to an article without an image. For digital marketeter, it’s common sense to include images in their blog posts. Over 20% of the majority of web searches happen on…
DSM Digital School of marketing - search engines
How do search engines work?
Search engines are specialised kinds of databases which contain software programs (called spiders or robots) that discover websites on the web and then order them based on importance to a specific search query. Search engines constantly crawl the web by making use of these spiders to index data in their…
DSM Digital School of Marketing - seo
How to use local SEO techniques
Local SEO is all about getting a company or organisation in front of the people in its surrounding community. Most of us make use of search engines like Google or Bing to find the businesses offering the services or solutions we need or want. A plumbing service customer in Durban…

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