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Basic Digital Marketing Course

Basic Digital Marketing Course

Course Description

If you’re new to the world of digital marketing and eager to understand its fundamentals, the Basic Digital Marketing Course offered by the Digital School of Marketing (DSM) is an excellent starting point. This course is designed specifically for beginners who want to gain a solid grounding in the core concepts of online marketing. Accredited by the United Kingdom Services CPD Body, it covers all the essential elements of digital marketing.

Throughout this basic digital marketing course, you’ll explore a variety of critical topics including search engine optimization (SEO), social media marketing, email marketing, and content marketing. Each module is crafted to help you build foundational skills that are crucial in navigating the digital marketing landscape effectively. By the end of the course, you will not only understand the key strategies used in digital marketing but also how to apply them practically to enhance any business’s online presence.


Who should do a Basic Digital Marketing Course?

  • Working professionals who want to understand the fundamentals of digital marketing
  • School leavers who want to get a feel of want it takes to become a digital marketer
  • Small business owners who would like to get to grips with the basics of digital marketing
  • Newbies to online marketing in any form

Basic Digital Marketing Course duration 

On average it takes 2 months to complete


The Digital School of Marketing’s Basic Digital Marketing Course will teach you:

  • WordPress – understand the WordPress dashboard and learn how to set up a basic website.
  • Search Engine Optimisation – the best way to optimise your website so that it ranks higher by using on-page as well as off-page SEO techniques.
  • Paid (PPC) – how to create search as well as display advertising on Google’s ad platform
  • Optimise this advertising for the best results by making use of web analytics.
  • Social Media Marketing Management – how you can advertise, write, manage and optimise social media marketing campaigns on various social media channels.
  • Email Marketing – how to design an efficient email, slice your audience base and optimise your email marketing for optimal performance.
  • Mobile Marketing – how to utilise your target market user behaviour in order to create mobile marketing advertising as well as marketing campaigns.
  • Digital Copy Writing – the best way to write for your targeted audience on different mediums in addition to channels for the web using best practice techniques.
  • Content Marketing – how to design powerful, unique as well as shareable content for different kinds of target markets.

Accreditations and Endorsements

CPD services body of the UK

DSM is a MICT SETA Accredited College.

QLS – Quality License Scheme (UK)

The Digital School of Marketing is a member of the IAB and is B-BEE compliant.

If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you! If you’re also looking for group digital skills training to upskill your team, contact us today!

Modules

  • Marketing in the digital age
  • Components of a digital marketing strategic plan
  • Understanding the differences between marketing and advertising
  • Identifying and understanding digital target markets

  • What is WordPress, and how to install it
  • Navigating and using the WordPress Dashboard
  • Appearance and Customisations

  • SEO fundamentals
  • Keyword research
  • Onsite and offsite optimisation techniques
  • Link building strategies
  • Labelling of a website
  • SEO and website structure
  • Auditing websites
  • Identifying SEO problems
  • Writing SEO copywriting
  • Reading analytics
  • Understanding your analytics

  • Using Social media channels strategically
  • Choosing the right channels for your business
  • Content marketing for social media
  • Influencer marketing
  • Creating paid advertising for social media
  • Optimising your social media advertising
  • Reading your social media analytics
  • Crowdsourcing for social media
  • Online reputation management
  • Social media sharing platforms
  • Microblogging
  • Understanding your social media analytics

  • Understanding user behaviour
  • Objectives of content marketing
  • Developing a content marketing style
  • Developing a content strategy
  • Writing digital copy
  • Structuring a content calendar
  • Identifying content gaps
  • Writing for your brand
  • Writing for your digital persona’s

  • Search advertising on the SERPS
  • Display advertising
  • Video marketing and advertising
  • Keyword research
  • Designing PPC advertising copy for search engine marketing
  • Social media advertising
  • Using analytics for paid advertising

  • Introduction to advertising
  • Understanding your target audience
  • Establishing the right payment models for your business goals
  • Facebook advert designing
  • Instagram advert designing and formatting
  • Twitter advert creation
  • LinkedIn advertising creation and design
  • YouTube Advertising and design strategies
  • Setting up marketing budgets for different platforms
  • Understanding your advertising metrics and setting KPI’s

  • Different types of email marketing
  • Email marketing strategy
  • Email metrics and KPI’s
  • Writing for email marketing
  • Audience segmentation
  • Conversion optimisation for email
  • Defining email objectives

  • Mobile communication
  • SMS marketing
  • UX for mobile
  • Writing for mobile
  • MMS marketing
  • Mobile user behaviour
  • Mobile marketing strategy
  • Measuring your mobile marketing efforts

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R9900total payment
  • Deposit R3200
  • R2233 (3 months)

DEBIT ORDER
R9900total payment
  • Deposit R2900
  • R1400 (5 months)

PAYMENT PLAN
R18900total payment
  • Deposit R3000
  • R2650 (6 months)

DEBIT ORDER
R18900total payment
  • Deposit R2900
  • R1600 (10 months)

50% upfront discount for students funding the course privately

Accreditation

The CPD Certification Service

Member of the IAB SA

QLS (Quality License Scheme) UK

How to Study

The Basic Digital Marketing Course is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in digital marketing.

Digital school of marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study basic digital marketing:

  • Slides with digital marketing information pertaining to each module and subject
  • Infographics designed specifically learning outcomes
  • Videos designed specifically for the learning programme
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

Virtual Sessions

Get the most out of your Digital Marketing course experience and join our live and on-demand virtual class community.

Enjoy the benefits of classroom learning from the comfort of your own home on any device.

  • Covers the core modules of Digital Marketing
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 88 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of like-minded individuals

Virtual lectures Start: Contact your consultant

 

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Yes – the Basic Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body.
    The Digital School of Marketing is a member of the IAB and is B-BEE compliant.
    If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you!

    On average students take between 2 months to complete this Basic Digital Marketing course. However, if you need longer to complete your basic digital marketing certification – you will be able to.

    The Basic Digital Marketing Course is offered throughout the year. So you can start your digital marketing studies whenever the time is right for you!

    If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you!

    The shift of how consumers find products has changed significantly in the age of digital marketing.
    The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing skills.
    It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalise on this growing trend. – If you would like a quote for your company for the Basic Digital Marketing Course please get in touch and we will gladly prepare one for you.

    No study pack will be received, all course information is available online.

    Our head office is based in Illovo Sandton. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a virtual classroom setting or – if flexibility is important to you – then going for an online option is your best bet.

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – virtually though ZOOM or online at your own Pace.

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. Digital School of Marketing is your best bet.

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

    The Basic Digital Marketing Course focuses on introducing participants to the essential components of digital marketing. It covers topics such as SEO (Search Engine Optimization), PPC (Pay-Per-Click) advertising, social media marketing, content marketing, and email marketing. Each module is designed to help beginners understand the strategic and technical aspects of digital marketing practices effectively.

    The course is delivered entirely online through a combination of multimedia lectures, interactive sessions, and practical assignments. This flexible format allows students to study at their own pace and access course materials from anywhere. The platform includes video tutorials, live webinars, and comprehensive digital resources to enhance learning.

    Students enrolled in the Basic Digital Marketing Course receive full support throughout their studies. This includes access to experienced tutors for academic queries, technical support for navigating the online learning platform, and career advice to help transition into a digital marketing role. Regular webinars and interactive sessions also provide opportunities for students to ask questions and engage with the material in real-time.

    Upon completing the Basic Digital Marketing Course, students will have a solid foundation in digital marketing that will prepare them for entry-level roles in the industry. Graduates will be equipped to implement basic digital marketing strategies effectively, manage social media campaigns, optimize content for search engines, and analyse marketing data to make informed decisions. This course also lays the groundwork for further specialised studies in digital marketing.

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    No. You will only be billed for the monthly course instalment.

    No. Your debit order runs automatically after the first payment is charged.

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