Basic Digital Marketing Course

Basic Digital Marketing Course

Course Description

Are you fascinated with the world of digital marketing but are a complete novice? If you are, and want to learn the fundamentals of online marketing, then DSM’s Basic Digital Marketing Course is perfect for you.

This course, which is accredited with the United Kingdom Services CPD Body, covers basic principles of digital marketing.

Who should do a Basic Digital Marketing Course?

  • Working professionals who want to understand the fundamentals of digital marketing
  • School leavers who want to get a feel of want it takes to become a digital marketer
  • Small business owners who would like to get to grips with the basics of digital marketing
  • Newbies to online marketing in any form

Basic Digital Marketing Course duration 

On average it takes 2 months to complete

The Digital School of Marketing’s Basic Digital Marketing Course will teach you:

  • WordPress – understand the WordPress dashboard and learn how to set up a basic website.
  • Search Engine Optimisation – the best way to optimise your website so that it ranks higher by using on-page as well as off-page SEO techniques.
  • Paid (PPC) – how to create search as well as display advertising on Google’s ad platform
  • Optimise this advertising for the best results by making use of web analytics.
  • Social Media Marketing Management – how you can advertise, write, manage and optimise social media marketing campaigns on various social media channels.
  • Email Marketing – how to design an efficient email, slice your audience base and optimise your email marketing for optimal performance.
  • Mobile Marketing – how to utilise your target market user behaviour in order to create mobile marketing advertising as well as marketing campaigns.
  • Digital Copy Writing – the best way to write for your targeted audience on different mediums in addition to channels for the web using best practice techniques.
  • Content Marketing – how to design powerful, unique as well as shareable content for different kinds of target markets.

Accreditations and Endorsements

CPD services body of the UK

DSM is a MICT SETA Accredited College.

The Digital School of Marketing is a member of the IAB and is B-BEE compliant.

If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you! If you’re also looking for group digital skills training to upskill your team, contact us today!


Below is an exhaustive compilation of the course modules you will cover

Here’s a comprehensive list of basic digital marketing course modules that you will go through:

Module 1 – Introduction to Digital Marketing
Marketing in the digital age
Components of a digital marketing strategic plan
Understanding the differences between marketing and advertising
Identifying and understanding digital target markets

Module 2 – Introduction to WordPress
What is WordPress, and how to install it
Navigating and using the WordPress Dashboard
Appearance and Customisations

Module 3 – SEO and Web Analytics
SEO fundamentals
Keyword research
Onsite and offsite optimisation techniques
Link building strategies
Labelling of a website
SEO and website structure
Auditing websites
Identifying SEO problems
Writing SEO copywriting
Reading analytics
Understanding your analytics

Module 4 – Social Media Marketing
Using Social media channels strategically
Choosing the right channels for your business
Content marketing for social media
Influencer marketing
Creating paid advertising for social media
Optimising your social media advertising
Reading your social media analytics
Crowdsourcing for social media
Online reputation management
Social media sharing platforms
Understanding your social media analytics

Module 5 – Content Marketing and Digital Copy Writing
Understanding user behaviour
Objectives of content marketing
Developing a content marketing style
Developing a content strategy
Writing digital copy
Structuring a content calendar
Identifying content gaps
Writing for your brand
Writing for your digital persona’s

Module 6 – Paid Advertising and Marketing
Search advertising on the SERPS
Display advertising
Video marketing and advertising
Keyword research
Designing PPC advertising copy for search engine marketing
Social media advertising
Using analytics for paid advertising

Module 7 – Advertising on Social Media Platforms
Introduction to advertising
Understanding your target audience
Establishing the right payment models for your business goals
Facebook advert designing
Instagram advert designing and formatting
Twitter advert creation
LinkedIn advertising creation and design
YouTube Advertising and design strategies
Setting up marketing budgets for different platforms
Understanding your advertising metrics and setting KPI’s

Module 8 – E-mail Marketing
Different types of email marketing
Email marketing strategy
Email metrics and KPI’s
Writing for email marketing
Audience segmentation
Conversion optimisation for email
Defining email objectives

Module 9 – Mobile Digital Marketing
Mobile communication
SMS marketing
UX for mobile
Writing for mobile
MMS marketing
Mobile user behaviour
Mobile marketing strategy
Measuring your mobile marketing efforts

We offer an additional 10% upfront discount to students that are paying for themselves


R9900total payment
  • Deposit R3200
  • R2233 (3 months)

R9900total payment
  • Deposit R2900
  • R1400 (5 months)

R18900total payment
  • Deposit R3000
  • R3180 (5 months)

R18900total payment
  • Deposit R2900
  • R1600 (10 months)


The CPD Certification Service

Member of the IAB SA

How to Study

The Basic Digital Marketing Course is delivered on a cutting-edge online learning platform. It is designed to give you theoretical and practical knowledge and experience in digital marketing.

Digital school of marketing has adopted a personalised approach to your learning experience – this allows you to start when you are ready, study at your own pace whilst enjoying the benefit of our full-time student support.

This is how you will study basic digital marketing:

  • Slides with digital marketing information pertaining to each module and subject
  • Infographics designed specifically learning outcomes
  • Videos designed specifically for the learning programme
  • Downloadable eBooks of every lesson
  • Earn while you learn certificates – after successful completion of each module you will be awarded a certificate
  • Formative assessments, multiple choice questions and summative assessments

Virtual Sessions

Get the most out of your Digital Marketing course experience and join our live and on-demand virtual class community.

Enjoy the benefits of classroom learning from the comfort of your own home on any device.

  • Covers the core modules of Digital Marketing
  • Unlimited Access to live and on-demand lectures
  • 2 evening lectures per week
  • 2 hours per lecture
  • 88 hours of live classes over 6 months
  • Learn new skills in our immersive virtual environment
  • Interact with industry experts
  • Join the tribe and connect with fellow students
  • Build a network of like-minded individuals

Virtual lectures Start: Contact your consultant


What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Basic Digital Marketing Course accredited?

    Yes – the Basic Digital Marketing Course is accredited through MICT SETA, Internationally endorsed by the CPD UK services body.

    The Digital School of Marketing is a member of the IAB and is B-BEE compliant.

    If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you!

    How long will it take me to complete this Basic Digital Marketing course?

    On average students take between 2 months to complete this Basic Digital Marketing course. However, if you need longer to complete your basic digital marketing certification – you will be able to.

    When can I start the Basic Digital Marketing Course?

    The Basic Digital Marketing Course is offered throughout the year. So you can start your digital marketing studies whenever the time is right for you!

    Where can I work with the Basic Digital Marketing Certification?

    If you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you!

    Why are Basic Digital Marketing skills needed in the workplace?

    The shift of how consumers find products has changed significantly in the age of digital marketing.

    The ability for organisations to thrive in new marketplaces depends on how well versed their staff are in their digital marketing skills.

    It is therefore imperative that all organisations big and small upskill their staff in digital marketing to capitalize on this growing trend. – If you would like a quote for your company for the Basic Digital Marketing Course please get in touch and we will gladly prepare one for you.

    Do I receive a study pack?

    No study pack will be received all. Course information is available online.


    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.

    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.

    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.

    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.

    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.

    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.

    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.

    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.

    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.

    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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