What is the Future Relationship Between PR and Social Media?
Public relations is an essential component of any business operation. It involves the sending of messages regarding a brand, be…
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How has content marketing changed public relations?
The meeting up of content marketing and public relations as an ‘inevitable marriage’. This makes total sense, because PR involves…
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How to utilise Google calendar as a project management tool
To enjoy success as a modern digital marketing project manager, you and your team must successfully employ a range of…
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How corporate social responsibility can be utilised in PR
The term ‘corporate social responsibility’ (CSR) refers to organisational initiatives which benefit society. These enterprises fall into three categories, which…
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What is cross-cultural communication in PR?
The term ‘cross-cultural communication’ refers to the communication which takes place between people who are different in any one of…
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What is CX?
CX – or ‘customer experience’ – is the sum of experiences that a individual has in their interactions with a…
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What is external PR?
Managing public relations may appear to be a task that does not require constant effort however, in order to be…
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What is internal PR?
The internal PR is an important part of any organisation’s communication strategy. That is, management’s vision for internal PR should…
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How to carry out an effective internal communications plan
Internal stakeholders are those people and groups within the company. They include the employees, the managers as well as the…
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Why PR professionals need to have solid writing skills
Public relations (PR) professionals at all levels in industry are required to have solid writing skills. This is because PR…
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Using PR to convert a lead into a sale
A major issue driving enterprises crazy these days is how long it can take in order to convert a sales…
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What does a digital public relations officer do? Read this article to find out.
Individuals who decide to become digital public relations officers (PROs) are responsible for building, as well as maintaining, a positive…
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