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PUBLIC RELATIONS BLOG

DSM Digital school of marketing PR most effective

<img width="1024" height="722" src="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/04/DSM_Infographics_PR_Module5-e1554363212279.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing PR most effective" />

When and where is PR most effective?

April 4, 2019

Bill Gates said, “If I was down to my last dollar, I would spend it on public relations.” Now, while…

DSM Digital school of marketing - press release

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What makes a Good Press Release?

April 3, 2019

Press releases and public relations go together like peanut butter and jelly (if you’re into that sort of thing!). They…

DSM Digital school of marketing - small business

<img width="1024" height="722" src="https://i2.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/04/i-building_relationships_with_the_media-c-1-l-2-e1554192039470.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - small business" />

What can PR do for a Small Business?

April 2, 2019

Small business owners must often play the role of accountant, sales manager, admin assistant, and so much more. They are…

DSM Digital school of marketing - own PR

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Can I do my own PR or do I need an agency?

April 1, 2019

Public relations (PR) is an important tool to grow any business. But the question many entrepreneurs and small business owners…

DSM Digital school of marketing - press release

<img width="596" height="420" src="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/i-content_creation_and_management_in_pr-c-5-l-2.jpg?fit=596%2C420&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - press release" srcset="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/i-content_creation_and_management_in_pr-c-5-l-2.jpg?w=596&ssl=1 596w, https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/i-content_creation_and_management_in_pr-c-5-l-2.jpg?resize=300%2C211&ssl=1 300w" sizes="(max-width: 596px) 100vw, 596px" />

What is a Press Office?

March 27, 2019

The purpose of having a superior public relations strategy is to be able to describe your product and/or service offering…

DSM Digital school of marketing - pr process

<img width="1024" height="722" src="https://i2.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/i-building_relationships_with_the_media-c-4-l-3-e1553588775511.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - pr process" />

What is the PR Process?

March 26, 2019

Any digital marketing processes that you engage in with respect to your business need to be planned well. You need…

DSM Digital school of marketing - public relations strategy

<img width="1024" height="722" src="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/DSM_Infographics_PR11-e1553500869696.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - public relations strategy" />

Why do you need a Public Relations Strategy?

March 25, 2019

In our previous article, entitled What is public relations?, we looked at what is meant by the term ‘public relations’…

DSM Digital school of marketing - public relations

<img width="1024" height="722" src="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/DSM_Infographics_PR7-e1553067382196.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - public relations" />

What is Public Relations?

March 20, 2019

An essential part of digital marketing is getting people to talk about you and be interested in your brand as…

DSM Digital school of marketing - Relationship branding

<img width="1024" height="722" src="https://i2.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/03/DSM_Infographics_BrandManagement5-e1552291715123.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - Relationship branding" />

What is Relationship Branding?

March 11, 2019

In the past, brands were objects and concepts which you had a relationship with. But today, they are the relationships.…

<img width="1024" height="722" src="https://i1.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2019/01/DSM_Infographics_SocialMedia31-e1548923422231.jpg?fit=1024%2C722&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital School of Marketing - influencer" />

How To Pick The Perfect Influencer For Your Brand

January 31, 2019

Digital influencers have a huge impact on consumers. Their social media conversations are often so well crafted that they’re able…

<img width="1024" height="683" src="https://i2.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2018/10/shutterstock_538201657-e1540455511720.jpg?fit=1024%2C683&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital school of marketing - brand leadership" />

What is the Different between Brand Management and Brand Leadership?

October 25, 2018

There are countless brands out there and more are entering the marketplace as we speak. The online market is opening…

<img width="600" height="400" src="https://i0.wp.com/digitalschoolofmarketing.co.za/wp-content/uploads/2018/10/shutterstock_640108672-e1540374645955.jpg?fit=600%2C400&ssl=1" class="attachment-large size-large wp-post-image" alt="DSM Digital School of Marketing - brand management success" />

The 5 Most Important Principles for Brand Management Success

October 24, 2018

There are a number of marketing principles that anyone who wants to be a successful brand manager needs to know…

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