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Marketing Management Course

Marketing Management Course

Course Description

The marketing manager is the hub of the marketing department. The success of the company’s marketing activities rests with them.  This means that not only do they have to be a first-class marketer, who generates new and exciting ideas, they also must have superior management and leadership skills so that they can get the best out of the members of the marketing department.

The Digital School of Marketing, Marketing Management Course will teach you how to become a top notch and proficient manager of a marketing department, enabling you to strategise new marketing techniques that are unique to your company and target market.

Digital School of Marketing will empower you with both current Digital Marketing and Traditional Marketing Management skills which will enable you to reach new heights in your professional career. If you’re also looking for group marketing management training to upskill your team, contact us today!


Who is this course suited for?

  • Individuals wanting to break into the world of marketing management
  • Current marketing professionals wanting to up their game in marketing management
  • Marketing professionals looking for a fresh perspective in their business endeavours

Course Duration:

3 – 4 months

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Marketing Management course modules:

Module 1 – Sales and Marketing

  • Definition of sales and marketing
  • Marketing strategy
  • Sales management and marketing management
  • Responsibilities of marketing and sales
  • Customer relations
  • Closing the gap between sales and marketing
  • Marketing and sales in a business environment
  • Understanding and implementing the sales funnel

Module 2 – Marketing Communications Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Identifying and understanding the target audience
  • Marketing mix fundamentals
  • Digital Marketing channels
  • Differentiating from the competition
  • Developing key marketing messages
  • Selecting communication channels

Module 3 – Defining your Audience

  • Finding your ideal target audience
  • Brand copy guidelines
  • Defining your online audience
  • The use of persuasive language

Module 4 – Brand Positioning

  • Brand positioning for your audience
  • Creating a positioning strategy
  • Understanding brand positioning
  • Developing competitive brand positioning strategy for your company

Module 5 – Managing a Corporate Brand

  • Creating a corporate brand
  • Types of corporate identities
  • Corporate brand reputation
  • Designing a brand portfolio
  • Strategies to build a strong brand portfolio

Module 6 – Branding Growth Strategies

  • Understand brand growth strategies
  • Brand extension strategies
  • Brand endorsement strategy

Module 7 – Leadership Skills

  • Understand differences between leaders and managers
  • Leadership styles
  • Leadership techniques
  • Motivation theories in management

Module 8 – Supervise a technical project team

(SAQA ID 10147 NQF 5, 14 credits)

  • Project management in marketing
  • Stages of project management cycles
  • Stakeholder communication
  • Project reporting
  • Mitigation of business risk

Module 9 – Role of Technology Marketing

  • Role of technology in marketing
  • CRM implementation
  • Social and traditional CRM systems
  • Implementation of CRM systems

Module 10 – How to Manage Relationships with Stakeholders

  • Identify stakeholders in the organisation
  • Maintenance of stakeholder relationships
  • Shareholders & Investors relations

Pricing

50% upfront discount for students funding the course privately

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

50% upfront discount for students funding the course privately

Accreditation

MICT SETA

Member of the IAB SA

QLS – Quality License Scheme (UK)

 

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Management Course accredited?

    Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.


    How long will it take me to complete the Marketing Management course?

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.


    When can I start the course?

    All Marketing Management Courses can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Marketing Management Certification?

    The Marketing Management courses are designed for you to step into any marketing management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

     


    WHERE IS THE DIGITAL SCHOOL OF MARKETING HEAD OFFICE?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.

     


    WHY CHOOSE THE DIGITAL SCHOOL OF MARKETING?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online Marketing Management Courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, you can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.

     


    HOW OLD DO I HAVE TO BE TO START A COURSE AT DSM?

    You have to be 17 years old to be eligible to start the Marketing Management Course, which provides the best digital marketing course in South Africa.

     


    WHAT ARE THE PAYMENT OPTIONS AVAILABLE?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!

     


    WHEN DOES THE DEBIT ORDER RUN?

    The debit order runs for the Marketing Management Course on the last working day of every month.

     


    CAN MY EMPLOYERS ASSIST WITH PAYMENT FOR THE COURSE?

    Yes! – Please contact us for a customised quote for the basic Marketing Management Certification for your employers.

     


    IS THE MARKETING MANAGEMENT COURSE SUITABLE FOR ME?

    This course is ideal for individuals looking to start a career in marketing, current marketing professionals seeking to enhance their knowledge and skills, and entrepreneurs who wish to understand how to better market their businesses. Whether you’re new to the field or looking to take your marketing career to the next level, this course provides valuable insights into managing marketing strategies effectively.

     


    WHAT CAN I DO AFTER COMPLETING THE MARKETING MANAGEMENT COURSE?

    Upon completing the course, graduates can pursue various career paths in the marketing field, such as marketing manager, brand manager, market research analyst, digital marketing specialist, and sales manager. The skills acquired also prepare individuals for roles in product development, advertising, and public relations. Additionally, the course offers a solid foundation for further studies in marketing or related fields, opening up opportunities for advanced degrees and specialised certifications.

     


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.

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