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Marketing Management Course

Marketing Management Course

Course Description

The marketing manager is the hub of the marketing department. The success of the company’s marketing activities rests with them.  This means that not only do they have to be a first-class marketer, who generates new and exciting ideas, they also must have superior management and leadership skills so that they can get the best out of the members of the marketing department.

The Digital School of Marketing, Marketing Management Course will teach you how to become a top notch and proficient manager of a marketing department, enabling you to strategise new marketing techniques that are unique to your company and target market.

Digital School of Marketing will empower you with both current Digital Marketing and Traditional Marketing Management skills which will enable you to reach new heights in your professional career. If you’re also looking for group marketing management training to upskill your team, contact us today!


Who is this course suited for?

  • Individuals wanting to break into the world of marketing management
  • Current marketing professionals wanting to up their game in marketing management
  • Marketing professionals looking for a fresh perspective in their business endeavours

Course Duration:

3 – 4 months

Modules

Below is an exhaustive compilation of the course modules you will cover

Here is our comprehensive list of Marketing Management course modules:

Module 1 – Sales and Marketing

  • Definition of sales and marketing
  • Marketing strategy
  • Sales management and marketing management
  • Responsibilities of marketing and sales
  • Customer relations
  • Closing the gap between sales and marketing
  • Marketing and sales in a business environment
  • Understanding and implementing the sales funnel

Module 2 – Marketing Communications Concepts

(SAQA ID 10064 NQF Level 5, 8 Credits)

  • Identifying and understanding the target audience
  • Marketing mix fundamentals
  • Digital Marketing channels
  • Differentiating from the competition
  • Developing key marketing messages
  • Selecting communication channels

Module 3 – Defining your Audience

  • Finding your ideal target audience
  • Brand copy guidelines
  • Defining your online audience
  • The use of persuasive language

Module 4 – Brand Positioning

  • Brand positioning for your audience
  • Creating a positioning strategy
  • Understanding brand positioning
  • Developing competitive brand positioning strategy for your company

Module 5 – Managing a Corporate Brand

  • Creating a corporate brand
  • Types of corporate identities
  • Corporate brand reputation
  • Designing a brand portfolio
  • Strategies to build a strong brand portfolio

Module 6 – Branding Growth Strategies

  • Understand brand growth strategies
  • Brand extension strategies
  • Brand endorsement strategy

Module 7 – Leadership Skills

  • Understand differences between leaders and managers
  • Leadership styles
  • Leadership techniques
  • Motivation theories in management

Module 8 – Supervise a technical project team

(SAQA ID 10147 NQF 5, 14 credits)

  • Project management in marketing
  • Stages of project management cycles
  • Stakeholder communication
  • Project reporting
  • Mitigation of business risk

Module 9 – Role of Technology Marketing

  • Role technology in marketing
  • CRM implementation
  • Social and traditional CRM systems
  • Implementation of CRM systems

Module 10 – How to Manage Relationships with Stakeholders

  • Identify stakeholders in the organisation
  • Maintenance of stakeholder relationships
  • Shareholders & Investors relations

We offer an additional 10% upfront discount to students that are paying for themselves

Pricing

PAYMENT PLAN
R10450total payment
  • Deposit R3200
  • R2417 (3 months)

DEBIT ORDER
R10450total payment
  • Deposit R2900
  • R1258 (6 months)

Accreditation

MICT SETA

Member of the IAB SA

 

How to Study

The course is delivered on our state-of-the-art online learning platform, which is jam-packed with videos and infographics to cater for all your learning needs. Features on our learning platform include:

  • 200 videos
  • 100 infographics
  • Assessments
  • Slides
  • Progress trackers
  • Interactive feedback

As a student you receive:

  • Login details for the course
  • Student Support throughout
  • Certificates for each successfully completed module (Digital copies)
  • a final certificate for the course (Hard copy and Digital copy)

What makes us different?

We have long been established in the Digital Marketing and design industry

We are SETA registered

We are BEE compliant

Courses are internationally transferable

Massive video library making your understanding of these applications a breeze

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    Frequently Asked Questions

    Is the Marketing Management Course accredited?

    Yes the Course is accredited through MICT SETA. The course is an 8 credit course with additional modules specifically designed for brand management and marketing.


    How long will it take me to complete this course?

    On average students take 3 to 4 months to complete the course. However if you need longer to complete the course you will be able to.


    When can I start the course?

    Courses can be started any time of the year. You may start the course whenever you are ready.


    Where can I work with the Marketing Management Certification?

    The courses are designed for you to step into any marketing management position in a private or corporate institution. You will also be fully qualified to work for yourself in your own business after you’ve finished a course with us. Alternatively, you’ll be able to consult or freelance in your area of specialisation.


    Do I receive a study pack?

    No study pack will be received. All course information is available online.

     

    Where is the Digital School of Marketing Head Office?

    Our head office is based in Randburg, Johannesburg. However, the marketing courses are available throughout South Africa and Internationally through online learning.


    Is there student support?

    There is student support available from Monday – Friday, 9am – 5pm, at the college with trained assessors and facilitators to assist you in your marketing studies. Contact our trained digital marketing assessors to assist in your marketing learning journey.


    Why choose the Digital School of Marketing?

    The Digital School of Marketing is fully accredited through the Media Information and Communication Technology (MICT) Sector Education and Training Authority (SETA). This means that the online digital marketing courses are specially designed for the digital industry. All industry benchmarks and standards have been met. Additionally, You can start studying the Basic Digital Marketing Course anytime during the year and the courses are available throughout South Africa.


    How old do I have to be to start a course at DSM?

    You have to be 17 years old to be eligible to start the Basic Digital Marketing Course, which provides the best digital marketing course in South Africa.


    What are the payment options available?

    There are many payment options available at the Digital School of Marketing. We offer discounts on full payments. Debit orders are available as well as structured payment plans with installments. – Studying Digital Marketing has never been this easy!


    When does the debit order run?

    The debit order runs for the Basic Digital Marketing course on the last working day of every month.


    If I choose the debit order option, will I be billed more than the monthly course instalments?

    No. You will only be billed for the monthly course instalment.


    Can I freeze my debit order?

    No. Your debit order runs automatically after the first payment is charged.


    Can My employers assist with payment for the course?

    Yes! – Please contact us for a customised quote for the basic digital marketing certification for your employers.


    Where Can I Study Digital Marketing Courses In Johannesburg?

    If you want to study digital marketing courses in Johannesburg, there are several options available. You can study in a classroom setting (such as at the University of the Witwatersrand) or – if flexibility is important to you – then going for an online option is your best bet.


    Where Can I Study Digital Marketing Courses In Pretoria?

    The digital marketing industry is skyrocketing and you need to be a part of it! If you’re on the hunt for digital marketing courses in Pretoria there are two options for you – either a classroom-based course or an online one such as the digital marketing courses on offer at the Digital School of Marketing.


    Where Can I Study Digital Marketing Courses In Durban?

    If you want to become a digital marketer or run your own business, you need digital marketing skills to promote your company. If you’re based in KwaZulu-Natal and are looking for digital marketing courses in Durban, in terms of face-to-face courses you should look at Pixel Craft Training. But if you’re looking for an online, anytime, anywhere course then the Digital School of Marketing is your best bet.


    Where Can I Study Digital Marketing Courses In Port Elizabeth?

    Marketing happens online now so marketers – who’ve been trained in traditional methodologies – need to upskill themselves with a digital marketing course. Are you looking for digital marketing courses in Port Elizabeth? If you are, you need to look into the Digital School of Marketing’s wide range of courses.


    Where Can I Study Digital Marketing Courses In Cape Town?

    When looking at digital marketing courses in Cape Town there are plenty of options to choose from. For instance, you could approach the AAA School of Advertising or Rosebank College as these institutions offer face-to-face classes. However, if you are looking for online options, try the Digital School of Marketing, we offer a wide range of courses.

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