Search Engine Optimisation Blogs

DSM Digital School of Marketing - digital PR
Why you need Digital PR in your SEO
Gone are the days when traditional public relations methods were used as a strategy of success. PR was used to ensure a business had a seat at the communication table with the right connections, usually accompanied by a high price. Nowadays, the progressions of a digitised world has made corporate…
DSM Digital School of Marketing - marketing strategy
Why SEO is key as a marketing strategy
Search engine optimisation is something of a mystery to most individuals who’ve heard about it. The process is colloquially termed SEO, and some say it’s the secret recipe to business website success. Imagine if you could tap into a resource that facilitates free website traffic, every month, for the rest…
DSM Digital School of Marketing -seo
How to Remove Non-performing Pages from Your Website
Search engines are not fans of change. They’re like grandparents that were raised in the ‘50s. Removing a web page is one such change (like buying that grandparent a new cell phone) but sometimes it’s inevitable. Website content can become outdated or irrelevant, and many low quality pages can exist…
DSM Digital School of Marketing - SEO
The SEO Myths You Need To Let Go Of
The concept of SEO is a bit like playing broken down telephone. Information gets twisted from mishearing, misquoting, or just plain not understanding. It may seem like a fair competition, and to some degree it is, but the people that are actively trying to improve their rankings will benefit the…

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