Search Engine Optimisation Blogs

HTML tags
What are the Most Crucial HTML Tags for SEO?
To optimise or not to optimise, that is the question. The next question is probably how? SEO can be divided into what you do off your web page, like trying to increase your authority through link building with other reputable websites, and how you go about organising the content and…
DSM Digital School of Marketing - SEO copywriting
What is SEO copywriting?
The Internet is the first place people turn to when trying to find solutions to their problems. They use search engines like Google and Yahoo, where they type their search query into the bar and hit the little magnifying glass icon. SEO copywriters are predominantly concerned with exactly what Internet…
DSM Digital School Of Marketing - soft bounce
What is a soft bounce?
Our article on hard bounces reveals that – in the marketing world – a bounce is a bad thing. It implies that there was a problem of some kind with the delivery of the message; it was either undeliverable to the recipient, or it was of no interest to them.…
DSM Digital School of Marketing - hard bounce
What is a hard bounce?
If you think that a hard bounce is that thing kids do on trampolines to launch their friend even higher, then this article is for you. A hard bounce is a digital marketing term that is applicable to direct mailing receipt and website traffic. Hard bounces are not good things…

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