How To Embrace The Power Of Local SEO

DSM Digital School of Marketing - local seo

Local SEO is an incredibly important part of any modern-day digital strategy. For large and small organisations alike, neglecting local SEO could mean that you’re losing out on customers. In fact, research which was done by search engine giant Google has found that 50% of individuals who perform a local search on their mobile device visit a shop within 24 hours of doing this search. What’s more, local search results are thriving with a more than 500% rise in the number of “near me” searches which encompass a variant of “can I buy” or “to buy”. This being said, many companies neglect to focus on local SEO.

In the past, the best way in order to advertise as well as promote your local business was through word of mouth marketing in addition to local ads. However, in today’s digitally fuelled world local adverts in newspapers and radio can only provide so much. In addition, they are comparatively more expensive as opposed to the new techniques which many businesses make use of today.

Getting To Grips With SEO

You might have already taken the plunge online and have a website as well as social media channels which you use to promote your brand online. That’s great. Many individuals turn to their smartphones, tablets, laptops or – alternatively – desktops over paper or radio ads in order to find a reputable company to satisfy their wants and needs. Owing to this, online visibility is fundamental to establishing a name for your business.

You may have even heard – or tried – to optimise your website for search engines (search engine optimisation) in order to assist your business show up for frequently searched-for terms. An example of this would be a dental practice optimising Title Tags, content and Meta descriptions to show for “professional teeth whitening” queries. If you have a local business, in other words, one that targets people in a particular location, then you are going to be able to take far more advantage from understanding local SEO techniques.

What Is Local SEO?

Local SEO assists companies and organisations with promoting their products and services to local prospects and customers. In order to collect information for local search, search engines depend on signals such as local content, social profile pages, links in addition to citations in order to provide the most appropriate local results to the user.

10 Tips For Optimising For Local SEO

  1. Optimise for Google My Business.
  2. Better your internal linking structure.
  3. Optimise URL, title tags, headers, meta description as well as content.
  4. Add location pages to your website.
  5. Create local content.
  6. Make sure that your website is mobile-friendly.
  7. Ensure that your name, address, and phone number are consistent online.
  8. Optimise online directories as well as citations.
  9. Get inbound links with importance and authority.
  10. Participate in social media and add posts to Google My Business.


Local SEO is all about improving search visibility for businesses that which their communities face-to-face. These can be brick-and-mortar organisation with physical locations, such as a grocery store or dentist’s rooms, or service-area companies that operate throughout a particular geographic area, such as an electrician or house cleaning company.

Local SEO is one of the vital SEO techniques that any digital marketer needs to have in their arsenal.

Get in touch with the Digital School of Marketing

If you want to learn more about other must-know SEO techniques then you need to do our SEO and Web Analytics Course. For more information, please follow this link.

DSM Digital School of Marketing SEO and Web Analytics course registration