Search Engine Optimisation Blogs

DSM Digital School of Marketing - keyword research tools
Keyword research tools you need
You cannot track or use every relevant keyword in your industry. Firstly, it won’t be feasible in terms of time, and secondly, not every keyword will be worthwhile. A worthwhile keyword is one that will generate business for you. Keyword research tools use data and analytics to help you determine…
DSM Digital School of Marketing - Google Analytics
The role of segmentation in Google Analytics
Google Analytics offers great information on audience segments however it requires a different way of looking at segments. You need to know where to look.  As with traditional customer segmentation, Google Analytics segments group visitors that share joint characteristics. There are many characteristics of visitors which are collected – by…
DSM Digital School of Marketing - Google Analytics
How to set up Google Analytics on your website
In order to be able to utilise Google Analytics, you will need to create a Google Analytics account and link it to your website property. You will also be able to customise different views of the data and tailor it to specific people in your company with specific roles. Follow…
DSM Digital School of Marketing - digital PR
Why you need Digital PR in your SEO
Gone are the days when traditional public relations methods were used as a strategy of success. PR was used to ensure a business had a seat at the communication table with the right connections, usually accompanied by a high price. Nowadays, the progressions of a digitised world has made corporate…

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