Search Engine Optimisation Blogs

DSM Digital School of Marketing - seo
Does social media presence tie in with SEO?
Who isn’t using some form of online social media today, right? There are billions of Facebook, Instagram, Twitter and LinkedIn users, all interacting and scrolling past millions of posts every day. The same can be said for Internet use. How many of us open up our smartphone web browsers and…
DSM Digital School of Marketing - metrics
What metrics to measure in web analytics
When you first view your Google Analytics dashboard, you might feel overwhelmed by all the statistics, metrics and parameters. Don’t be! There are a few key statistics that every digital marketer should know and – depending on your industry, marketing objectives and tactics – you will need to analyse some…
DSM Digital School of Marketing - write
How to write for Search Engine Optimisation
Search Engine Optimisation (SEO) has to be one of the most talked-about aspects of online marketing. Search engines, for example Google, have unique processes for deciding on which web page appears first in their lists of search results. There are many technical ways of improving your position on this list…
DSM Digital School of Marketing - goal
What is a goal in web analytics?
A goal is a desired visitor action on your website and can be quite strategic and high level, for example, to sell more items, create happy customers or improve marketing effectiveness. Your goal should be to get a visitor to participate in some action item on your website. Google Analytics…

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