In order to be able to utilise Google Analytics, you will need to create a Google Analytics account and link it to your website property. You will also be able to customise different views of the data and tailor it to specific people in your company with specific roles. Follow…
Search Engine Optimisation Blogs
Google Analytics offers great information on audience segments however it requires a different way of looking at segments. You need to know where to look. As with traditional customer segmentation, Google Analytics segments group visitors that share joint characteristics. There are many characteristics of visitors which are collected – by…
You cannot track or use every relevant keyword in your industry. Firstly, it won’t be feasible in terms of time, and secondly, not every keyword will be worthwhile. A worthwhile keyword is one that will generate business for you. Keyword research tools use data and analytics to help you determine…
Conducting a regular SEO assessment allows you to discover the fine points and flaws of your SEO campaign and then make the necessary adjustments in order to optimise results. The upside is clear: with proper working SEO, you can attract valuable website traffic and potential leads. Today, running a comprehensive…
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