Search Engine Optimisation Blogs

DSM Digital School of Marketing - seo
What Are The Top SEO Plugins For WordPress?
Search engine optimisation is one of those digital marketing fields that is hard to explain in full detail at any given point in time. This is because search engines, like the Googles and Bings of the world, are constantly updating their ranking algorithms to favour certain website traits over others.…
DSM Digital School of Marketing - PPC
Does PPC Increase Your SEO Ranking? Find out more.
The realms of PPC and SEO converge on search engine results pages, where paid adverts appear alongside organic results for an internet user’s typed-in queries. A question many digital marketers ask, once learning the advantages of paid online advertising and SEO, is whether or not running pay-per-click advertising campaigns on…
DSM Digital School Of Marketing - write for SEO
How To Write For SEO?
Without SEO, your content could be lost somewhere on page 50 of the search engine results pages (SERPs). And we all know traffic on those SERPs is less than great. In the same vein, your first-page ranking on Google can only do so much if your content post-click is not…
DSM Digital School of Marketing - GIFs
What Are SEO Best Practices When Using GIFs?
From BuzzFeed listicles to Twitter clapbacks, GIFs (which is short for Graphics Interchange Format) are part of the language of the Internet. If you search through Google images or through Giphy, which is one of the largest GIF aggregators, you can see a huge variety of GIFs on display from…

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