In order to be able to utilise Google Analytics, you will need to create a Google Analytics account and link it to your website property. You will also be able to customise different views of the data and tailor it to specific people in your company with specific roles.
Follow these steps to set up Google Analytics
Set up an account on Google Analytics. If you possess a Gmail or YouTube account, you already have a Google account however we recommend that you set up one exclusively for your business. Something such as email@example.com will work perfectly.
Log in to Google Analytics. When you create your Google account, navigate to www.google.com/analytics. From here, you can sign up and proceed to set up a new Google Analytics account.
Name your account. We recommend that you give it your business name. Following on from this, name the website that you will be tracking. If you have a number of different websites for your business, this will be very important. Make sure that you track only one website for one analytics view.
The next step is to put in the URL for your website. Choose a category such as health care, beauty, and fitness, etc. Pick your time zone and then agree to their terms of service.
Get your tracking code for Google Analytics
Navigate to the page where you get the tracing code for your website. You will need to insert this on every single page. That’s why we recommend that you put this code in the header of your website. If you are not happy to do this you can take the piece of code and send it to your website developer to have them add it.
Once that is installed, Google is going to start recording all of the activity on your website. It can take a few hours or up to a day to start seeing data in your new account.