As a marketing field, SEO comes in as one of the most ambiguous. Nobody really knows for absolute certain what needs to be done to completely optimise a website for Google, Bing, etc. This is because if the search engines were to tell us exactly how to get to position one on page 1, there wouldn’t be a need for PPC advertising! So, much of search engine optimisation is actually just educated guesswork, and we’ve been guessing for long enough to know a few SEO essentials that have always lead to improved search engine ranking. We’re looking at 4 of these SEO secrets below:
Use Short & Long Keywords
If you’re still only assigning one keyword or keyphrase to each page on your website, you’ve missed a rather big shift in the SEO environment. Search engine algorithms now make use of clever AI crawling software that looks for both focus keywords and related keyphrases. So, be sure to use a combination of short and long, related keywords and phrases when writing optimised website copy.
Regularly Update Content
Freshness is the word of the day when it comes to search engine optimisation in 2020 and beyond. Search engines want to serve up the latest, most relevant content to answer the internet user’s queries. By regularly updating existing blog articles and website pages, you’re showing search engines that your information is being reviewed and added to every once in a while.
Think About The Customer
Outdated search engine optimisation schools of thought were all concerned with the optimisation of a website in order to rank well on the search engine results pages (SERPs). These days, the focus is shifting away from the business itself – and towards satisfying the needs of the customers. In other words, you can have the most optimised website in the world, but if it doesn’t deliver a positive, engaging customer experience – it’s going to struggle to climb the rankings.
Cover All SEO Bases
Another SEO secret so many website owners overlook is the need for the nitty-gritty technical SEO to be seen to. These are all of the search engine optimisation factors that aren’t visible and easily editable. For example, does your website have an SSL certificate? Do your images all feature ALT tags containing relevant keywords. These often-overlooked SEO must-haves could be the difference between the top of page 2 and the middle of page 1.
The realm of search engine optimisation might be confusing at first. Still, with an internationally recognised qualification in SEO, you’ll discover just how to leverage SEO tools to improve a website’s overall search engine performance. Our SEO and Web Analytics course is the 2021 digital marketing career launcher you’ve been waiting for!
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