Without SEO, your content could be lost somewhere on page 50 of the search engine results pages (SERPs). And we all know traffic on those SERPs is less than great. In the same vein, your first-page ranking on Google can only do so much if your content post-click is not up to standard. This is why a good relationship between SEO and fantastic content is essential. Copywriters need to learn how to write for SEO.
SEO is the most misunderstood topic online. However, SEO content isn’t complicated once you realise that people come first before search algorithms. SEO firms make their money by understanding these basic concepts. Thriving in your online business means that you need to go beyond simply ‘writing content’ and write for SEO. Your content needs to accomplish two goals:
- Firstly, appeal to the end-user (customers, clients, prospects, readers, etc.), and
- Second, solve a particular problem.
To write for SEO has become an adventure, a complicated mathematic problem that we are all trying to calculate in order to find the secret to getting results faster:
- The number of search engine factors have advanced,
- The Google algorithm updates have increased,
- The number of businesses that use SEO has increased,
- The number of SEO agencies has increased, and
- More and more individuals are aware of the importance of SEO.
That’s how the market got pretty cluttered and the competition very high. And we know how extremely important it is for you to stand up in the crowd.
Write For Your Audience First
This first SEO writing tip is number one for a very particular reason. It seems easy enough, yet so many organisations make content for all the wrong reasons. Write content which appeals to the interests of your target market or answers their questions.
Not all of the posts on your blog need to be about your product or service however they all should be industry related. When you write for SEO or anything else that you’re going to put out onto the web, assert yourself as well as your company as an expert in your industry by writing SEO-friendly content which is interesting and informative. Do it better than your competition.
Write Headlines That Pack A Punch
When you write for SEO you have a very short amount of text with which you can make a very big impression. So don’t underrate the power of an effective headline. Write headlines which are clear, interesting and also make use of rich keywords.
As well as a great headline, also ensure that your meta descriptions are interesting and further discuss the topic of your article. Keep in mind that your title as well as meta description are what show up in the search results, so make these count.
Structure Your Posts Well
The contents of your post may be fabulous however it can be easily lost in an unorganized, inefficient format. When you write for SEO breaking your content up into smaller paragraphs with headlines makes for a simpler read which will keep your readers engaged.
For the search engines, back-end organisation is key as well. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.
Writing for SEO is hugely important in the digital marketing space.
Find out what it also incredibly important, regarding digital marketing, by signing up for our Digital Marketing Course. Read more here.
You might also like
- Will Older And Outdated Articles Hurt My SEO? Read more.
- Will blogging help SEO?
- Why You Should Be Using Search Console In Digital Marketing
- Why you should understand your analytics
- Why You Should Power Up Your SEO With Audience Understanding
- Why you should not choose broad match keyword targeting on Google Ads