Content Marketing Blog

DSM Digital School of Marketing - content marketing
Is It Better to Remain Evergreen or Jump on Trends in Content Marketing?
One of the most frequent pieces of advice in content marketing is to put together as much “evergreen” content as you possibly can. Evergreen content, as the name indicates, has the potential to remain relevant forever. Just as evergreen trees stay lush even in winter, evergreen content stays important even…
DSM Digital School of Marketing - content curation
Does Content Curation Need To A Part Of Your Content Marketing Strategy?
While the term content curation is often familiar for most marketers, not every marketer prioritises content curation as a very important part of their global content marketing or content development strategy. The truth is that content curation can serve to fill the gaps faced in any content strategy and it…
DSM Digital School of Marketing - content
What Are The Characteristics Of Top-Performing Content?
Even the most investigated, well-written and useful article can sometimes fall flat on its face without a promotion strategy which will support it. Content doesn’t attract traffic and get shared purely by chance. You can bet your last couple of rand that the most popular articles out there attracted attention…
DSM Digital School of Marketing - brand
How To Make Your Brand Stick Out Online Through Better Copy
The digital business world is very competitive. Businesses in all industries are attempting to stand out in a crowded digital marketplace in order to carve out a slice of a huge ecommerce pie. As such, one of the absolute best ways to make an impression is with a compelling brand…

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