Content Marketing Blog

DSM Digital School of Marketing - copywriting
What is cognitive dissonance from a copywriting point of view?
There are factors which can result in your audience scrolling away from your post or clicking your blog closed.  One of those factors is cognitive dissonance, which if not managed, can cost you money and time.  We take a look at what it is, and how we can mitigate its…
DSM Digital School of Marketing - copywriter
What Does it Take for a Copywriter to Close a Sale?
Writing is a broad field that stops at nothing to flourish. Most writers sell their pieces of writing to make a profit. However, copywriters don’t only sell their writing; they also use their writing to sell a brand. Copywriting is the most commercial form of writing. A professional advertisement begins…
DSM Digital School of Marketing - copywriting
How can you inject emotion into your copywriting?
Copywriters are the people that write the text in a company’s advertisements and promotional material. Copy is essentially what makes the customer click on a link and contemplate making a purchase on that site. Copy can be written exceptionally well and tell a fantastic story, but if it does not…
DSM Digital School of Marketing - content
The best way to distribute your content online
Distributing your media online involves using three approaches: publishing on your own platforms, distributing to external channels and encouraging sharing by individuals. All three are equally important and complement each other. Here is how to get the maximum benefit out of each one. Your own platforms There is no restriction…

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