Content Marketing Blog

DSM Digital School of Marketing - content driven website
What are the benefits of a content driven website?
There are two approaches to website design. These are design-first website design as well as content-first website design. The former focuses primarily on the visual elements of a site, or how it looks to visitors accessing it from mobile or desktop devices. Content-first, however, involves placing emphasis on the development…
How To Create Interesting Digital Content Banner
How do you build the perfect mailing list?
Content marketing has become the most profitable form of advertising, where brands use carefully crafted content (blog articles, social media content, mailers, etc.) to grow brand interest and source prospective clients. Mailers are, like social media content, useless unless there are engaged people who will actually see and read them.…
DSM Digital School of Marketing - PPC ad
How to write a PPC ad
Once you have chosen your PPC platform to create accounts on them. Then, create campaigns to group your PPC ads and outcomes. For example, group ads by geographic location, goal or product. Next, you will be required to decide on the type of ad that you want to create. Make…
DSM Digital School of Marketing - content
Repurposing content: What every smart marketer should be doing
As content marketers, we generate a lot of content each and every single day. After you’ve drafted that lead-generating blog post, and have posted it onto your website, unfortunately (a lot of the time) nothing happens with it. However, if you repurpose the content, you’re breathing new life into something…

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